GoodData: Building Scalable, Embedded Analytics Platforms With AI‑Native Insights And Multitenant Security For Data‑Driven Applications

Data alone doesn’t drive value—decisions do. In today’s rapidly evolving business environment, organizations need more than just dashboards. They need intelligent, scalable systems that transform data into meaningful insights—at speed, at scale, and at the point of need. That’s where GoodData comes in.

GoodData is a modern analytics platform built to help companies turn their data into flexible, embedded, and AI-augmented data products. Whether it’s powering customer-facing dashboards, internal KPIs, or smart AI assistants, GoodData enables businesses to deliver insights that matter—securely, consistently, and without delay. With millions of users in over 140,000 organizations, GoodData has redefined what scalable analytics looks like.

Unlike fragmented BI stacks that require juggling multiple tools, GoodData unifies everything—data modeling, semantic consistency, visualization, embedding, and AI- all in one composable, developer-friendly architecture. The result is a powerful system that helps companies transition from data to action with confidence.

About GoodData- A Platform Built for Builders

Founded in 2007 by serial tech entrepreneur Roman Stanek, GoodData began with a bold vision: to democratize analytics by helping organizations go beyond reporting and start building data products. As the analytics landscape shifted, so did the company. Today, GoodData is known as one of the leading platforms for composable, cloud-native analytics, serving enterprises across finance, healthcare, retail, SaaS, and tech.

What sets GoodData apart is its dual approach: it’s built for both developers and analysts. For engineers, it offers API-first tools, Git integration, and analytics-as-code workflows to create, maintain, and deploy complex BI environments programmatically. For business users, it provides no-code dashboards, AI assistants, and governed self-service tools that make analytics accessible and explainable.

Central to the platform is a semantic layer that sits between raw data and visualizations. This ensures that everyone—regardless of technical skill—works off the same definitions, metrics, and logic. It eliminates conflicting reports, speeds up collaboration, and improves trust in the numbers.

What GoodData Delivers

GoodData BI: Composable, Multi-Tenant Analytics

GoodData BI forms the foundation of the platform’s modular architecture, enabling organizations to deliver scalable, embedded analytics with precision. At its core is a reusable semantic layer that defines and governs business metrics across all teams, ensuring consistent logic and interpretation company-wide. The platform also includes modular front-end components that support white-label dashboards and embedded analytics, allowing organizations to integrate insights directly into internal portals or customer-facing applications. Its multi-tenant support allows for highly scalable deployments, offering granular access controls, content inheritance, and isolated environments for different clients or business units. Designed with developers in mind, GoodData is automation-ready, integrating seamlessly with CI/CD pipelines and offering a robust API ecosystem for managing deployments, updates, and configurations programmatically.

GoodData AI: Conversational and Predictive Intelligence

GoodData AI introduces a powerful set of features that makes advanced analytics more accessible to everyday users. With natural-language querying and intelligent search, teams can extract insights without writing a single line of SQL or code—simply by asking questions in plain English. The system supports auto-generated explanations that demystify complex trends, helping business users understand what the data is showing and why, without needing prior BI expertise.

Analytics Lake: Performance-Centered Data Engine

The Analytics Lake is GoodData’s performance-first data engine, designed to optimize speed, scalability, and cost-efficiency. It leverages a dual-storage strategy, combining Apache Iceberg for cold, long-term storage and DuckDB for fast, in-memory querying—delivering powerful performance for both historical and real-time analytics. Its auto-scaling, hybrid architecture adapts dynamically to varying tenant loads, ensuring consistent responsiveness even during periods of high usage.

Powering the Future Generation of Analytics

GoodData is more than a BI tool—it’s a complete ecosystem for data-driven innovation. By enabling companies to build their own data products, embed insights into every process, and deliver personalized, explainable AI-driven analytics, GoodData empowers decision-making at every level. Whether you’re a SaaS founder looking to offer analytics to customers, or an enterprise architect building a governed self-service BI platform, GoodData gives you the tools to move faster, scale smarter, and trust your data from start to finish. In a world where data is everywhere but insight is rare, GoodData makes clarity possible.

Roman Stanek | Founder & CEO

Roman Stanek is a veteran entrepreneur with a career built on empowering developers and businesses through smart software. Before founding GoodData, he launched two other successful ventures: NetBeans, a Java IDE later acquired by Sun Microsystems, and Systinet, a SOA governance platform acquired by Hewlett-Packard. With GoodData, Stanek saw a future where data could be treated like a product—planned, built, scaled, and measured like any other business-critical service. Under his leadership, GoodData has grown from a dashboard company to a full-stack analytics infrastructure platform, trusted by global leaders and nimble startups alike.

“Our mission is to help you build the best data apps and products, bringing data-driven decision-making to organizations across the globe.”