30 Most Valuable Brands of the Year 2023

Gripped- Sales-centric Approach and Specialized Services to Transform the B2B Marketing


As a B2B founder or marketer, clients understand the challenges of delivering scalable growth in today's ever-changing market. Old-school lead generation tactics no longer work, and managing multiple freelancers often results in chaos and missed targets. This is where Gripped comes in. Gripped is a revenue-focused, sales-centric marketing team that works as an ally to the sales team, helping clients go from chaos to confidence. With a focus on the ideal customer and the problems, processes, and current position, Gripped creates an effective go-to-market strategy, executes with precision, continuously optimizes, and drives pipeline growth.

Gripped's approach is beyond the vanity metrics of marketing. The team thinks critically and analytically, using insights and data to drive future decisions and create a market presence that drives demand to the sales team. Additionally, Gripped creates sales and marketing alignment, bridging the gap between the two departments and reporting on the metrics that matter. With Gripped, you can feel confident in the marketing strategy and drive revenue growth. Gripped is a marketing agency that offers a range of services to empower businesses to increase the visibility in search engines and attract more qualified leads. The company specializes in two key services: content marketing and B2B SEO.

Content Marketing

Content marketing is the practice of creating, curating, and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience while driving profitable customer action. The team at Gripped understands the importance of creating high-quality content that engages target audiences and drives conversions. The company's content marketing services include content strategy, content creation, content promotion, measurement, and analysis. To begin with, Gripped develops a content strategy that aligns with the client's goals and objectives, identifies target audiences, and decides on the most appropriate content formats and channels to drive engagement. The company has a team of experienced content creators to craft content that resonates with the target audience, such as blog posts, eBooks, whitepapers, social media content, or any other content format that suits the business. Gripped works diligently to ensure that the content reaches the right audience, providing content promotion services that include social media marketing, email marketing, paid advertising, and influencer outreach. The company believes that reaching out to the right audience is essential to driving engagement, leads, and conversions. Finally, Gripped measures the performance of the clients content marketing efforts using data insights to continually refine the content marketing strategy.


B2B SEO is another service that Gripped specializes in, which is focused on optimizing the client's website and online presence to rank higher in search engine results pages (SERPs) for industry-specific keywords and phrases. Gripped understands the unique challenges that B2B businesses face when it comes to SEO, and the company has a team of SEO experts to help clients stand out in search results and attract qualified leads. Gripped's B2B SEO services include SEO strategy, on-page optimization, link building, technical SEO, measurement, and analysis. The company begins by developing an SEO strategy that aligns with the client's business goals and objectives and identifying the appropriate keywords and phrases used in the industry to optimize clients' websites to rank for those keywords. The company then works on optimizing the client's website's on-page elements, such as title tags, Meta descriptions, headers, etc., to ensure that the site is optimized for both user experience and search engine crawlers. Link building is another important aspect of B2B SEO, and Gripped establishes high-quality backlinks to client’s websites from industry-relevant sources, improving the SERP rankings.

Technical SEO is another crucial area where Gripped helps clients' websites enhances the performance. By optimizing page load speed, improving mobile responsiveness, and ensuring that the site is crawlable and indexable by search engines; Gripped helps clients drive traffic to the websites. Gripped provides measurement and analysis to track the performance of the clients content marketing and B2B SEO strategies. By continually analyzing data and refining the client's SEO strategy, Gripped helps clients achieve better search engine rankings and attract more qualified leads to the websites. Gripped is an experienced marketing agency that helps clients achieve the business goals through effective content marketing and B2B SEO. By offering comprehensive services that encompass strategy, creation, promotion, optimization, and measurement, Gripped empowers businesses to attract, engage, and convert target audiences into high-quality leads and customers. Contact Gripped today to learn more about the services and how they can help drive your business's growth.

Meet the leader behind the success of Gripped

Ben Crouch, Co-Founder of Gripped has 16 years proposition, product and sales experience split across technology platform and SaaS providers. He has held leadership roles across businesses including MessageLabs, Star, Claranet, 4th Office and essensys. Taking something complex, be it a message or a process, and distilling it down to something everyone can understand is how Ben gets his kicks. Downtime is spent cooking or being cooked for, followed soon after by a run or session in the gym to even things out.

“We work with B2B tech and software businesses in the UK helping shape growth strategy, deliver ongoing digital sales and marketing programmes and sales enablement.”