The most qualified pipeline Provider with proven digital marketing strategies: Gripped

Gripped is where SaaS and tech go to drive growth with digital marketing that ignites demand, pipeline, and revenue. Growing a B2B tech business is challenging. Gripped is the clients’ ally on the journey, taking ownership to solve the clients’ growth puzzle. The team craft valuable digital experiences using data, expertise, content, martech, and swift iterations for tangible results. The team operates with the agility & impact of elite in-house teams. A group of highly motivated, critical thinkers, SaaS and tech experienced revenue centric digital marketing specialists. The team likes to think of ourselves as more than just an agency. The customers count on the team to support with some of their most important growth decisions. And this is how the team works. The work turns plans into reality.

The team swiftly turns plans into action, always tackling the clients’ intricate growth puzzle. The team constantly refines the methods and share insights with the clients’ team in an ever-evolving landscape. The clients are on a journey. The clients’ business will look very different in three months, let alone twelve. The role in the clients’ business adapts to meet those challenges. Data is at the heart of what the team does. The team doesn’t take action unless it’s measurable. The B2B tech and SaaS sector expertise means the team can draw on experience from across the team to find the right routes to grow the clients’ business. Tech is in the DNA. The team use Slack, Google Docs, Airtable and Zoom to communicate and collaborate with the customers. The team don’t bill by the hour, the team make everything the team do easy to access and pay for.

Services the company offers its clients

Strategy: Go-to-market strategies leveraging decades of SaaS and tech experience. The team creates buyer-centric strategies that prioritise sales conversations, pipeline and revenue growth. Deeply understanding the clients’ ICP reveals their buying behaviours. Focus on understanding and solving their core visceral pain and invest in the channels they use. With Gripped, the team will identify untapped areas to reach the clients’ ICP, crafting compelling messaging, content, propositions and offers that resonate. Rethink the funnel. Prioritise immediate opportunities. Capture existing demand for solutions like the clients’. Then, create a demand creation strategy to promote the problem and educate the market.

With Gripped, the team will create a buying experience, ensuring the clients’ website mirrors prospect conversations and attracts high-intent traffic. B2B ad strategies are failing. Email nurtures aren’t capturing attention. Sales are crying out for more leads, and another 200 eBook downloads to wade through just won't cut it. The team will position the clients as experts in the clients’ category to those not in a buying process so that when they do become in-market to buy, the clients are already ahead of the competition in capturing their demand. Sales and marketing alignment is critical to successfully scale the clients’ go-to-market strategy, yet is still one of the biggest challenges for B2B SaaS and tech.

Content Marketing: Thought leadership shouldn’t be a rare wow-factor hidden behind a form. All content should be high-value, opinionated and stand out from the crowd. If it’s teaching the clients’ audience to suck eggs there’s no point creating it. The team will tap into the expertise of the clients’ internal stakeholders, create opinionated content that stands out from the crowd and pick the right channels to distribute it. Content marketing lives and dies by how well the clients know the clients’ customers. The clients need a deep understanding of the clients’ audience to be able to capture the structured demand that is already out there, and simultaneously create future demand by educating and adding value to the clients’ target audience.

The team will understand where the clients’ audience spends time and research solutions and think of new and creative content-led ways to get in front of them that drives demand. Prospects are more reluctant than ever to hand over their details for content. There is value in gating high value content, but it’s time to ditch the old-hat approach of gating everything — top of funnel leads are ultimately a vanity metric. Gripped focuses on providing value to the clients’ audience. The clients can’t create demand that doesn’t already exist today, but the clients can create future demand through content. Be visible, be expert, be helpful — and when they’re in-market to buy, the clients will be the one they turn to.

B2B SEO: Gripped focuses on high-intent keywords the clients’ audience actively seeks, aligning them with the clients’ offerings. The team prioritises rapid routes to revenue and then crafts a comprehensive purchase journey. The team obsesses over how, where and why the clients’ buyers buy. The team is creative thinkers who delve outside the typical SEO tactics to get the clients in front of the clients’ audiences in places the clients wouldn’t usually consider. B2B marketers are under more pressure than ever to deliver results. New initiatives to drive sales conversations will always take priority over SEO hygiene. But it’s crucial to stay on top of.

Gripped proactively manage the clients’ SEO hygiene to ensure the clients’ site is as healthy as it can be, the clients give prospects great on-site experiences and the clients are not penalised by search engines. Sales and marketing alignment is crucial for B2B companies to succeed. Knowing the leading indicators is important, but the team care about drawing a line between SEO and sales conversations, pipeline and revenue.

Ben Crouch, Co-founder, Gripped

“From strategic thinking to execution, planning to production, we are experts in taking compelling ideas and turning them into a reality for your audience. We’re agile, tapping into the right resources at the right time.”