Gripped – Transforming the Future of B2B Growth through Innovative Marketing Strategies

Gripped is a top digital sales and marketing agency that specializes in meeting the unique needs of B2B SaaS, technology, and IT companies. Committed to supporting founders, sales leaders, and marketing teams, Gripped primarily focuses on building trust with prospects and customers using strategic, data-driven methods. From crafting initial strategies to executing comprehensive plans, Gripped is dedicated to enhancing market presence, turning potential customers into qualified leads, and helping businesses close more deals in today's digital world.

By combining content marketing, SEO, automation, paid media, and a deep understanding of the market, Gripped makes sure its clients stand out from the competition. While others are just starting their day, Gripped’s clients are already making waves.

How Gripped Works?

Gripped operates with the agility and impact of elite in-house teams, making it the perfect ally for the challenging journey of growing a B2B tech business. They take ownership of solving your growth puzzle, crafting valuable digital experiences through data, expertise, content, marketing technology, and quick iterations that yield tangible results.

At Gripped, they don’t see themselves as just another agency. Their team of highly motivated, critical thinkers, experienced in SaaS and tech, and focused on revenue-centric digital marketing, works with pace, direction, and precision. Clients rely on Gripped to support some of their most crucial growth decisions.

Gripped’s approach is centered on speed, learning, adaptability, data-driven strategies, and leveraging their extensive experience:

• Speed: Gripped quickly turns plans into action, addressing the intricate challenges of business growth with efficiency.
• Learning: They continuously refine their methods and share insights with clients, ensuring they stay ahead in an ever-evolving landscape.
• Adaptability: Understanding that businesses evolve rapidly, Gripped adapts its role to meet new challenges, ensuring ongoing support as your business transforms.
• Data-Driven: At the heart of Gripped's strategy is data. They test, experiment, and surface data to inform better decisions and maintain transparency. Every action they take is measurable.
• Experience: With deep expertise in the B2B tech and SaaS sectors, Gripped draws on the collective experience of their team to find the best routes for business growth.
• Tech Integration: Technology is integral to Gripped's operations. They use tools like Slack, Google Docs, Airtable, and Zoom to communicate and collaborate effectively with clients.

Gripped focuses on delivering outcomes rather than billing by the hour, ensuring their services are accessible and straightforward to pay for. By partnering with Gripped, businesses can navigate the complexities of digital growth confidently, knowing they have a dedicated and agile team by their side.

SaaS Marketing Strategy

Gripped specializes in go-to-market strategies that leverage decades of experience in SaaS and technology. Their buyer-centric strategies prioritize sales conversations, pipeline, and revenue growth, ensuring businesses thrive in a competitive market.

Understand and Reach Your Ideal Customer Profile (ICP)

B2B buying habits have changed dramatically, with 95% of the buying process completed before prospects even talk to sales. Gripped helps businesses deeply understand their Ideal Customer Profile (ICP) by revealing their buying behaviors. By focusing on their core pain points and investing in the channels they use, Gripped identifies untapped areas to reach the ICP, crafting compelling messaging, content, propositions, and offers that resonate.

Rethink Your B2B SEO Strategy

Capturing existing demand is essential. Gripped rethinks the traditional funnel, prioritizing immediate opportunities and capturing demand for solutions like yours. They then create a demand generation strategy to promote the problem and educate the market. This approach ensures your website mirrors prospect conversations and attracts high-intent traffic, creating a seamless buying experience.

Focus on Tomorrow’s Demand, Today

B2B ad strategies and email nurtures often fail to capture attention, leading to a demand for more leads. Gripped positions businesses as experts in their category, targeting those not currently in the buying process. By doing so, when these prospects are ready to buy, you’re already ahead of the competition, effectively capturing their demand.

Create Your Demand Generation Dream Team

Successful scaling of go-to-market strategies requires alignment between sales and marketing, yet this remains a significant challenge for B2B SaaS and tech companies. Gripped addresses this by empowering sales and marketing to work together as a cohesive team focused on revenue growth. They bridge the gap with shared goals, targeting, and intelligence, ensuring lead quality and follow-up are optimized.

Gripped offers a free audit to help businesses understand their current position and view strategy pricing for detailed planning. Their expertise in crafting and executing effective marketing strategies ensures that your business can grow, capture demand, and stay ahead in the competitive B2B tech market.

Gripped | Leadership

Ben Crouch is a Co-Founder of Gripped. He has 16 years proposition, product and sales experience split across technology platform and SaaS providers. He has held leadership roles across businesses including MessageLabs, Star, Claranet, 4th Office and essensys.

Taking something complex, be it a message or a process, and distilling it down to something everyone can understand is how Ben gets his kicks. Downtime is spent cooking or being cooked for, followed soon after by a run or session in the gym to even things out.

Steve Eveleigh is a Co-Founder of Gripped. He has 15 years marketing and product marketing experience split across telecoms, infrastructure and SaaS businesses. Steve is the former CMO of Colt Technology Services and essensys, with roles at Star, Claranet and BT. He is obsessive about growth and how businesses take an idea, find an audience and drive new revenue streams.

A fully signed up contrarian, politics obsessive, aspiring foodie and content pusher, Steve enjoys the art of the debate.

“We don’t just navigate the digital landscape; we redefine it, transforming challenges into growth opportunities and turning prospects into long-term partners.”