Growth Institute: Helping Mid-Market Executives Who Want to Scale Their Business

Education is a never-ending journey. It is important to keep learning even as you lead your business and enterprise to thrive. While continued growth is challenging for startups, the growth of mid-market companies follows a different trajectory. Things don’t get any easier as you scale your business and add more people to your organization. Hence, it is vital to align the organization with a mindset of growth. Growth Institute provides the best community and training resources for small- and mid-market companies to build the systems and processes to thrive and grow their business.

Growth Institute goes beyond providing the resources to learn; it provides the structure, support and network busy leaders need to implement and build a business. Their online programs have helped leaders from across the globe stay ahead of the curve in this digital age.

Daniel Marcos (Co-founder and CEO of Growth Institute) partnered with noted entrepreneur Verne Harnish in 2012 to bring executive training to the masses through Growth Institute in 2012. Today, Growth Institute has brought to more people the knowledge that was once reserved for a small niche of wealthy companies. It is now available to all CEOs and their executive teams. In less than a decade, Growth Institute has been recognized four times among the top 5,000 fastest-growing private companies in the USA (Inc. 5000), with over 50,000 members from over 10,000 companies across 68 countries.

“Over the past several years, we have trained over 40,000 students from thousands of companies. We’ve helped them create breakthroughs to grow and scale with less drama and a better quality of life,” said Daniel Marcos, Co-founder and CEO of Growth Institute. “We have developed a unique process, not available anywhere else, for high-level entrepreneurs and business leaders to follow, that has an implementation and completion rate of around 70%, as opposed to the average 3%.”

Growth Institute is focused on implementation and results, rather than just (e.g., cookie-cutter; standardized; basic; run-of-the-mill; etc.) learning or coaching that ultimately goes nowhere. Growth Institute assures an “immediate ROI” with its method, which is called “The Hybrid Method of Learning.” This includes a 4-step process that leaves nothing to chance. Using this 4-step process, Growth Institute helps companies breakthrough their “plateaus” so that they can grow and scale with less stress and less drama. “And if you are a company already in the midst of rapid growth but have multiple internal issues affecting your productivity, organization, and reliability, we help reduce the drama so you can focus on growth and progress, not problems.”

Another secret to Growth Institute’s success is that they don’t teach just the leaders – they teach the team too, so that they can do the work leaders need them to do, at the level that the leaders need them to do it at.

To set up the leaders and its team to work together for a smooth change and rapid growth, Growth Institute executes the following steps:

• Step 1. Direct Learning from the Top Thought Leaders: Get cutting-edge strategies from the top thought leaders who invented and created them – not just a professional who teaches business theory. Leaders get the learning directly from the experts and avoid misinformation or a watered-down version. Growth Institute faculty such as Verne Harnish, David Meerman Scott, Jack Daly, Brad Smart, and others can increase the chance for a business leader to make an accelerated breakthrough.
• Step 2. Live Group Coaching Sessions: Business leaders go over what they have learned, get clear on the concepts, and make a plan for exactly how to implement it with live coach-led group sessions. Growth Institute doesn’t leave its students to plan on their own using only a book or rely on seeing the information one time. Leaders need to show up weekly for the group sessions to get their specific questions answered, review case studies, and focus on the next steps for implementation.
• Step 3. The System Toolkit: Leaders receive tools to speed up their implementation quickly and easily. Growth Institute shows the leaders what works, so they don’t fall back into bad habits. These tools are the roadmap to give leaders the direction and get on track, as well as to help their team stay on track – easily – almost like a step-by-step blueprint. These tools will help drive action for the duration of the time leaders and Growth Institute work together.
• Step 4. Community & Peer Masterminding: The community and mastermind process helps leaders connect and offer a support system during the implementation process. The more leaders can collaborate with other like-minded peers at their level, with similar business problems, issues, and opportunities, the more accelerated their learning and action. Growth Institute uses this same process, methodically, every single week – and it’s how Growth Institute has helped thousands of companies in 60+ countries. Leaders achieve and see results (i.e., your “Immediate ROI”), consistently, every single week. Growth Institute has ensured implementation rates of around 70%. Entrepreneurs and business leaders who work with them not only understand “how” to make the changes needed in their companies, they are enabled to finally “make” the changes, step-by-step, rapidly, without faltering or losing steam.

Looking Ahead

Growth Institute is truly disrupting the online executive education industry with accredited learning experiences and an ecosystem that helps busy leaders keep scaling with less drama. With the launch of their new Company University called MBD All Access, Growth Institute is going beyond learning and helping companies build a learning culture with a growth mindset. They are providing assessments, personalized onboarding, check-in calls, and reporting to help build out pathways and roadmaps to guide a customized learning journey for their clients and connect it to the biggest organizational priorities.

No longer is corporate education a one-way learning experience, the MBD All Access is an ecosystem. Teams will learn and inevitably have questions, hit roadblocks, and discover new opportunities through their learning path in which they want to discuss and ask questions.

Their hybrid education model based on relevant and unique business content, certified training, and guided implementation, and a world-class community makes learning fun, impactful, and a catalyst for employee and company growth.

It will be interesting to see what the future offerings are from the company from here on!

About the Leader

Daniel Marcos, Co-founder and CEO

Daniel Marcos is the Co-founder and CEO of Growth Institute, the leading online executive education company for C-level executives at fast-growing firms. He is a keynote speaker and a CEO Coach, with a mission to help one million entrepreneurs scale their impact and reduce drama in the process.

He is a member of YPO and EO and is a certified coach in the Scaling Up methodology. He is a graduate of EO’s premiere CEO program, the “Birthing of Giants,” and he holds a BS in Industrial and Systems Engineering from ITESM (Monterrey Tech) and an MBA from Babson College. Daniel has recently been recognized in Expansion Magazine’s “30 under 30”. Also, he’s the EO podcast host at Maestros de Escalamiento.

“Growth Institute goes beyond providing the resources to learn; it provides the structure and support to implement and build a business.”