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30 Best CEOs of the Year 2021

An Interview with Seth Casden, Hologenix CEO: ‘We Create and Innovate Products to Make People’s Lives Better and are Driven to Empower People to Take Charge of their Own Health’

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“At Hologenix, we believe in the future and in the sustainable stewardship of our planet. Celliant® is created using naturally occurring minerals that are ethically sourced with responsible manufacturing processes.”

The progression of technology in the healthcare industry has been fast and furious over the last 25 years. Health systems have improved day-to-day functions by leaps and bounds while doubling down on the consumer experience.

Celliant®, created by Hologenix, LLC, is a revolutionary, infrared technology that harnesses and recycles the body’s natural energy through the medium of textiles, providing a myriad of wellness benefits. Its applied science utilizes a blend of thermoreactive minerals and proprietary ingredients that are embedded into the core of the fiber. Use of products containing this technology has been clinically proven to increase local circulation and improve cellular oxygenation resulting in stronger performance, faster recovery and better sleep. Celliant enhances tissue oxygen levels, improving athletic performance and faster recovery, and promoting restful sleep. An ingredient brand, Celliant fibers, yarns and fabrics power some of the world’s most recognized name brands across a wide range of industries.

Celliant was incorporated in 2002 and is headquartered in Los Angeles, CA.

Seth Casden, Hologenix CEO, spoke exclusively to The Silicon Review. Below is an excerpt.

Q. Explain your products in brief.

Celliant®, Hologenix’s flagship product, is an responsive textile that converts body heat into infrared energy and is a key ingredient in world-class brands. Celliant is clinically proven to temporarily increase local circulation and improve cellular oxygenation, resulting in stronger performance, faster recovery, and better sleep. Celliant has many applications across industries—it’s used in performance and fashion apparel, as a textile in upholstered furniture, mattresses and bedding, as medical wraps and bandages for humans, horses, dogs and cats, and so much more. The world’s leading brands, such as Under Armour and Levi’s use Celliant, and it’s found in a wide variety of products sold at major retailers, including Amazon, Macy’s, Kohl’s, Costco, and Bed, Bath & Beyond.

Q. What would you say are the top three skills needed to be a successful CEO?

  • Clear vision/objective and a passionate commitment/perseverance to achieve it,
  • Flexibility and adaptability to course correct, and
  • Empathy; ability to not only listen but for people to feel heard, lead by empowering others.

Q. What motivated you to reinvent the usage of textile to promote health and wellness?

Every sentient being emits heat and over 60 percent of our body heat is lost. At rest, a person generates enough energy to illuminate 5 CFL light bulbs. Imagine the power of harnessing human heat to improve performance, recovery, and sleep! Celliant does that.

Q. What are the various technologies leveraged by you in designing and developing such a ground-breaking product?

Celliant is a mix of natural, thermo-reactive minerals that are embedded in yarn or applied as a printed coating on fabric, that capture, convert, and reflect body heat as infrared energy.

The FDA has determined that Celliant products are medical devices, as defined in section 201(h) of the Federal Food, Drug and Cosmetic Act, and are general wellness products.

Q. As an innovative and new technology, how do you drive business growth?

By investing in 10 clinical trials and seven published studies, we have established the worth of the science and the consumer benefits that brands are seeking to differentiate themselves. This, in addition to a perennial innovation pipeline of new product developments, drives our growth.

Q. What other CEOs do you look up to? Why?

Fredrick Smith, founder and CEO of FedEx.

“You absolutely, positively have to innovate-if only to survive.” — Fred Smith

His Yale professor told him his idea wasn’t feasible. He invested all of his own money to pursue what he believed in ($4M in 1971, which is $23M in today’s value).

Q. What do you think is the most memorable moment in your career?

Receiving the FDA letter!

Seth Casden: A Dynamic Leader

Seth Casden is the CEO and Co-founder of Hologenix, a material sciences company dedicated to developing products that amplify human potential. Before founding Hologenix in 2002, Seth earned a degree in Business Administration and worked in private equity. His mission is to innovate responsive textiles that improve the quality of people’s lives.

We believe in the power of human potential and constantly innovate to create solutions that improve people’s health and wellness, and the quality of life.”