Award-winning marketing and media solutions boosting businesses: Ideabar

In the highly competitive world we live in, marketing plays an integral role in the growth of businesses. It makes customers aware of the products and services, engages them, and helps them make the buying decision. Furthermore, having a marketing plan in place helps create and maintain demand, relevance, reputation, competition, etc. Therefore, marketing has a pivotal role in making businesses a huge success. Without understanding the importance of marketing, managing and running a profitable business in today’s world may be a little challenging.

Globally, there are various companies providing excellent marketing and media services, among them, Ideabar stand out. Ideabar is an integrated marketing + media agency that tells powerful brand stories. The company is data-driven, wildly creative and fluent in all media. Its brand strategists, creative professionals, research analysts and media planners’ measure success by its client’s ROI and smiling faces. Ideabar is based in sunny Palm Beach, Florida, and Atlanta, Georgia. Its parent company Cox Enterprises, a private, global, values-driven corporation with 55,000 employees and $21 Billion in annual revenue, has been investing in long-term growth since 1898.

Research

Ideabar’s insights inform its clients’ positioning, branding and media plans. The company licenses a robust portfolio of data sets and builds custom proprietary studies. Ideabar’s in-house research team is known for its responsiveness and intellectual rigor. Ideabar’s in-house analysts build target consumer profiles that consider the client’s business metrics, demographics, media habits, interests and behaviors. These targets inform brand builds, creative concepts and media plans.

Ideabar will map the market landscape to identify brand opportunity, brand relevance and brand advantage. It considers the positioning, media tactics and creative campaigns of up to eight competitors and recommends ways to break through in the space. The company’s media research report details the media habits of the target consumer to serve as the foundation for media strategies, choices and plan. This report includes a comprehensive deep-dive into the media engagement of target consumers, including platforms and devices, types of programming and time of day. Ideabar works with its clients to create custom studies based on their specific business needs.  It identifies and targets its clients’ ideal customers and provides strategic insights to drive their businesses forward and improve marketing ROI.

Integrated Media

As digital natives fluent in all media, Ideabar’s experienced, in-house strategists + buyers create data-driven media plans + buy media that drives results across all channels. A combination of art and science, its strategic media planning is grounded in data. That insight driven approach using 1st and 3rd party data and custom proprietary research drives better results for its clients. Ideabar believes in the power of relationships.  Those deep partnerships are the foundation of its buying discipline which spans decades of national and local buying expertise across all media and all audiences. Develop customized dashboards based on client needs that consolidate real-time data intelligence across data sources. These actionable insights drive optimization and future recommendations fueling strategic growth for clients. Create and manage authentic engagement driven influencer marketing campaigns as a piece of overall media strategy. Ideabar vets and secures talent, manage content creation, and create holistic posting strategy across platforms. Search Engine Marketing (SEM) promotes your website via paid ads on search engine results pages to reach new customers. As a Premier Google AdWords partner, Ideabar combines its Google AdWords certified in-house and in-market expertise with technology to drive best-in-class results.

Interactive

Ideabar’s in-house interactive team brings develops and designs with your ROI in mind. The company’s consumer-centric, performance-driven approach is designed to uncover solutions to help companies launch products, achieve goals, and drive business growth. The company drives your brand’s business goals by leveraging insights about technology, business and content to create digital experiences that guide consumer’s one click and one transaction at a time. Ideabar aims for on-brand design that consumers find innovative and intuitive, relevant and useful. The company drives your brand’s business goals by leveraging insights about technology, business and content to create digital experiences that guide consumer’s one click and one transaction at a time. Ideabar aims for on-brand design that consumers find innovative and intuitive, relevant and useful. It combines technological savvy and design sophistication to create websites that not only beautifully represents your brand but also delivers seamless, exceptional experiences for your consumers. Ideabar is on the cutting-edge of email marketing and custom implementations, offering fluid-hybrid and mobile-responsive email design and development that work across multiple platforms

Meet the leader behind the success of Ideabar

Amy Royster, Founder and Managing Director of Ideabar. She founded Ideabar in 2012 for Cox Enterprises. A modern storyteller with 20 years of experience spanning journalism, media and advertising, she is tenaciously curious. She created Ideabar in the fearless pursuit of relevant ways to tell powerful brand stories. She is passionate about new forms of storytelling, branding, media and advertising. She cultivates diverse talent, embracing mothers of young children in leadership roles and leading a team that is 40% minority and 65% female. She holds a B.A. in Creative Writing and M.A. of International Studies, but received her best education moving around the country as a child, working as a journalist for a decade and seeking collaborations with inspirational people.

“We work with our clients to create custom studies based on their specific business needs. We identify and target our clients’ ideal customers and provide strategic insights to drive their businesses forward and improve marketing ROI.”