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50 Most Admired Companies of the Year 2022

Innovative marketing solutions, helping businesses build a powerful brand image: Ideabar


Marketing is important for businesses as it makes the customers aware of a brand’s products and services, engages them, and helps them make the buying decision. Furthermore, a marketing plan, a part of your business plan helps in creating and maintaining demand, relevance, reputation, competition, etc. The right marketing agency can help boost brand image and take one’s business to the next level. Globally, there are various media companies providing excellent services, among them Ideabar stands out.

Ideabar is an integrated marketing + media agency that tells powerful brand stories. The company is data-driven, wildly creative and fluent in all media. Its brand strategists, creative professionals, research analysts and media planners’ measure success by its client’s ROI and smiling faces. Ideabar is based in sunny Palm Beach, Florida, and Atlanta, Georgia. Its parent company Cox Enterprises, a private, global, values-driven corporation with 55,000 employees and $21 Billion in annual revenue, has been investing in long-term growth since 1898.

Branding and Creative

Ideabar build global brands + local brands with the same care. At the core of every good marketing + media idea is a brand promise that propels the business forward. The company’s branding services establish fundamental clarity to guide all tactical marketing + media efforts. Ideabar’s proprietary brand-building process, led by its brand strategists establishes the brand positioning, visual identity system and communication map. Every organization has a powerful story to tell – one that impacts the bottom line. The pros in its award-winning creative shop develop creative campaigns in all media. Ideabar cultivates a talented team of graphic artists, copywriters, photographers and videographers. Its insight-driven creative concepts can be expressed in any media from digital to TV to out-of-home and print. Ideabar’s award-winning videographers and photographers bring your story to life.


An idea powerfully expressed incites action. Consumers convert, tickets sell, patients call, students enroll – minds change + markets move. Ideabar enjoy deep expertise and passion in consumer segments and industries it believes in. The company believes in brands that help natural-minded consumers make choices that promote personal well-being and a healthy environment. Ideabar empowers brand leaders to connect authentically to powerful consumer movements that make our world a better place. Ideabar believe in brands that give natural-minded consumers choices in the pursuit of personal wellness and a cleaner world. The company knows what motivates Super Natural and Healthy-ish consumers to engage, buy and advocate for purpose-driven brands. And its strategists have a view into what this consumer will want 18 months from now. In its Seeing Green presentation, Ideabar takes a deep dive into two subsets of the Natural Minded Consumer: the SuperNaturals and the Healthy-ish. During the pandemic, these consumers have prioritized health like never before. In this presentation, Ideabar digs into what makes these consumers tick and what they are seeking now through 2022.

Ideabar has the inside track on reaching and converting a notoriously guarded clientele. The company believes in quality best-in-class products and services that cater to discerning clients – many of whom live and play in its backyard in Palm Beach. Ideabar renews and grows the partnership with Eau Palm Beach Resort & Spa, one of only two Forbes Five-Star resorts in Palm Beach and eight in Florida. It believes in the causes of purpose-driven brands with missions that change lives. Ideabar supports The Martin Luther King, Jr. Center for Nonviolent Social Change (The King Center), an Atlanta-based nonprofit dedicated to preparing global citizens to create a more just, humane and peaceful world using Dr. King’s nonviolent philosophy and methodology. Charities are like any other company – the generate income, and they have expenses. The goal for these charities, however, is to get that expense-to-income ratio as low as possible, so most nonprofits don’t enjoy big budgets for advertising and creative services. Alzheimer’s Community Care provides community-based, family-centered care for patients and their caregivers living with neurocognitive disorders, through the belief that, where there is help, there is hope. Ideabar believes in brands that disrupt with revolutionary ideas. In Ideabar’s groundbreaking work in the cannabis space, it has gotten to know the CBD consumer well.  Ideabar’s pursuit of a natural-minded consumer across industries, and in its ground-breaking work in the cannabis space, it has gotten to know the CBD consumer well.

Meet the leader behind the success of Ideabar

Amy Royster, Founder and Managing Director of Ideabar. Amy founded Ideabar in 2012 for Cox Enterprises. A modern storyteller with 20 years of experience spanning journalism, media and advertising, she is tenaciously curious. She created Ideabar in the fearless pursuit of relevant ways to tell powerful brand stories. She is passionate about new forms of storytelling, branding, media and advertising. She cultivates diverse talent, embracing mothers of young children in leadership roles and leading a team that is 40% minority and 65% female. She holds a B.A. in Creative Writing and M.A. of International Studies, but received her best education moving around the country as a child, working as a journalist for a decade and seeking collaborations with inspirational people

“An idea powerfully expressed incites action. Consumers convert, tickets sell, patients call, students enroll – minds change + markets move. We enjoy deep expertise and passion in consumer segments and industries we believe in.”

“Ideabar exists to change minds and move markets for brands we believe in. It’s who we are and what we do. It’s our company’s purpose and inspires how we shape our tomorrow for the next generation.”