A service provider with the focus on giving patients improved transparency in healthcare: HealthSoul

One of the most powerful marketing assets that any business can have is a 5-star online reputation. Online reviews act as evidence that will help the consumers reduce their research time, and it also helps them make a quick decision, more confidently. The growth of review sites is exponential, especially the ones that focus on one particular business niche. This provides the business owners and customers a platform where they can use their marketing strategies to improve their reputation and promote their company. The majority of the consumers feel that star rating is an integral part of a business. Customers read less than ten reviews before they can form an opinion about a business. There is speculation that any review that is older than three months is irrelevant to the business. Reputation marketing is on the rise because of the growing numbers of online review sites. This type of site not only provides information to the customers about the company but instead, they also increase the Landing Page Performance and Search Click-Through Rates. Local search ranking for a business can also be improved through reviews. Reviews are a compelling part of how a business operation is carried out, and now owners are putting in more money and effort to maintain a proper online reputation.

Learning about the medical practitioner or doctor who will treat them is a life-changing event for a patient when it comes to their health. Most of the patients in their lifetime must’ve experienced at least one diagnostic error; in a few cases, these errors can prove to be fatal. People usually go online to learn more about their illness, and also they will go online to know about the hospitals and doctors whom they are considering for treatment. A recent survey from Software Advice showed that almost 84 percent of the patients look for online reviews to know more and evaluate their physicians. Furthermore, in the reports, it was shown that almost 77 percent use online reviews as a medium to find a new doctor. When it comes to online, businesses are expected to be more proactive instead of being reactive. HealthSoul offers a comprehensive directory of healthcare facilities, medical professionals, and insurance providers, offering patients an easy way to search and review healthcare services. Online reviews help patients make more informed decisions; HealthSoul has included credible doctor reviewed posts and articles to help providers build an online reputation while engaging with their targeted consumers.

HealthSoul was founded in 2016 and it is based in Springfield, Illinois.

In conversation with Deepali Singla, Co-Founder and CEO of HealthSoul

Q. How do online reviews affect the healthcare personnel?

Online review systems have changed the way people shop. Whether it’s a buying product on Amazon, planning a vacation with Trip Advisor, or a hiring service on Yelp, it is rare that people make a significant buying decision without first looking at online reviews. In today’s market, this extends to health care services as well. In fact, according to an article in Becker’s Hospital Review, 77% of patients conduct an online search before making an appointment with a new physician. This means the first impression of a new doctor often comes from Internet reviews.

Q. How do verify the credibility of a review?

All the reviews are screened for foul language by our software. If needed the reviews are screened manually for selected users.

Q. Tell us about your data management system and security.

Since we deal with healthcare reviews, consumer data security is very important for us. Our data is managed over Amazon web services for better security.

Q. After reading a bad review people will seek a response to this, if there isn’t one then they assume it’s all true and their purchase could be swayed by what was said. How can the healthcare personnel respond to the reviews?

The negative reviews can be helpful in providing feedback to providers to improve their services. The providers can claim their account for free on our website and respond to reviews in a HIPPA compliant way.

Q. What motivated you to focus on healthcare review system?

Health Soul is committed to helping people identify challenges in their healthcare strategies, increasing access to healthcare professionals, facilities and insurers, and innovating community solutions that lead to superior health outcomes. We believe optimal healthcare access rests on a foundation of more informed and effective decisions.

Q. How do you market your services?

We use traditional marketing channels like email marketing as well as newer social media channels like Facebook.

Q. What are your trajectories for the next 5 years?

Our vision is to become a key healthcare resource for a patient that is trusted to empower improved health outcomes. We want to become a one-stop-shop for healthcare reviews and medical content in the next few years.

Meet the leader behind the success of HealthSoul

The company was started by Ms. Deepali Singla and her husband Dr. Ish Singla. Deepali Singla, current CEO of the company has Master’s in health administration from University of Alabama, the leading program in USA. Dr. Ish Singla is a cardiologist and helps with business development of the company.

“We are committed to increasing healthcare efficiency and satisfaction, with a focus on improving patient education and care access.”