Jacopo Thun Hohenstein, Tailoor CEO: “Achieving a seamless transition between online and offline interactions is a key objective, accomplished through customized strategies designed to meet each client’s unique needs”

Tailoor was born with the ambitious mission of ensuring that every individual has the freedom to express their uniqueness through the products they use or the experiences they engage in. This conviction pushed the company to develop a state-of-the-art platform powered by AI that simplifies the creation of personalized experiences and products, empowering each user to showcase their uniqueness. In its continuous pursuit of innovation, Tailoor’s dedication extends beyond mere facilitation of the creative process. The company firmly believes that diversity is a source of enrichment and that the inclusion of diverse perspectives is imperative for genuine innovation. Therefore, the platform not only furnishes the requisite tools for expressing uniqueness but also celebrates the array of human experiences. With a steadfast commitment to quality and excellence, Tailoor works to cultivate an ecosystem where the distinctiveness of everyone is not only valued but also amplified. The company holds that when people are free to express their true selves, the world becomes a more enriched and vibrant place for all. Tailoor’s mission transcends the creation of a platform; it’s about fostering an environment where customization drives customer consumption choices.

Tailoor is an innovative AI-powered platform that uses 3D technology to facilitate unique and personalized phygital experiences. By integrating physical and virtual elements, it ensures seamless experiences between online and offline realms through a 3D configurator and AI solutions tailored to leverage market opportunities. Operating as a Software-as-a-Service (SaaS) solution serving B2B, B2C, and B2B2C markets, Tailoor facilitates the complete digitalization of the product process, from material and fabric creation to the final product. This empowers clients to adopt a digitalization strategy with minimal risk while unlocking new digital sales channels.

Tailoor’s clientele ranges from small businesses, such as local tailors, to large enterprises across various sectors, including fashion, design, live events, and luxury hospitality. Through its innovative platform, Tailoor is revolutionizing how businesses and individuals approach customization, making personalized experiences accessible and impactful.

In conversation with Jacopo Thun Hohenstein, CEO of Tailoor

Q. How does the 3D configurator work and which are the benefits coming from its integration?

The 3D configurator, thanks also to Artificial Intelligence, delivers exceptional, personalized phygital experiences. As an open API (Application Programming Interface), it integrates seamlessly with any e-commerce platform, from Shopify to WooCommerce, allowing for real-time product visualization and customization with precision. The platform digitizes the entire product process, from material creation to final sale, supporting both online and offline sales. It helps clients adopt low-risk digital strategies and unlock new sales channels.

Tailoring a comprehensive end-to-end package, the configurator stands out by combining multiple services into one solution. This integration reduces the need for multiple vendors, streamlining operations and ensuring tools adapt smoothly to various contexts.

Q. Which are the main features that allow Tailoor to enhance end customers’ shopping experience?

Key features include the 3D configurator, enabling detailed product customization and real-time visualization of the final product, empowering customers to create personalized items. Tailoor also offers various add-ons, such as AI-powered speech items that integrate a Digital Twin, allowing products to communicate brand information, and the AI-powered Assistant, providing personalized online consultations similar to in-store experiences.

To reduce return risks, the Total Look service helps users create perfect matches with a single click, streamlining the purchasing process. Other services include Virtual Try-On, which lets customers create and dress virtual avatars with their customized products, enhancing the digital shopping experience, and the Virtual Showroom, immersing users in a 3D environment to view products realistically within a physical space.

Q. How does Tailoor guarantee a seamless integration of online and offline customer interactions?

Achieving a seamless transition between online and offline interactions is a key objective, accomplished through customized strategies designed to meet each client’s unique needs. For example, in the fashion industry, Tailoor partnered with a made-to-measure client to create a comprehensive solution. This included integrating a 3D configurator for product customization into the brand’s e-commerce platform, along with a customer dashboard. The result was an innovative customer experience that blended physical and virtual elements, modernizing a traditionally conventional industry and appealing to younger demographics.

In the entertainment sector, Tailoor transformed the access and experience of live events for a client. By incorporating phygital elements such as the Digital Twin of Product (DToP) into merchandising, the goal was to enhance community engagement. This initiative ensured that the event experience extended beyond the event itself, creating a seamless continuum of engagement before, during, and after the event.

Q. Which role do data play within the services provided by Tailoor?

Data is a key asset for Tailoor, powering its services through a central customer dashboard. This tool tracks orders, monitors business performance, and helps create marketing strategies, enhancing customer experience, sales, and service. The dashboard, thanks to sophisticated algorithms, manages extensive data, including customer profiles, orders, price lists, and the product catalog. It also integrates shipping and production aspects via APIs, streamlining shipments and returns.

In-store staff can use the dashboard to access configurations and wish lists, ensuring personalized service. Additionally, Tailoor’s CRM and Business Intelligence tools leverage this data to analyze customer behaviors and preferences, enabling targeted marketing and sales strategies.

Q. Sustainability is a key value for Reda Group. Can you elaborate on the specific steps and initiatives that Tailoor has undertaken to ensure its operations are environmentally friendly?

Tailoor has a business model that aligns with sustainability as it helps avoid waste: there is no inventory. Only the goods that are sold are produced, reducing costs and environmental impact, eliminating the problem of returns as well. The platform meets the emerging market demand for product customization, accelerates digitalization processes, democratizes “made-to-measure” purchasing, making it accessible even to small producers.

Q. What does the future hold for your company and its customers? Are exciting things on the way?

Recent shifts in consumer preferences, driven by technological advances, reflect a move towards more deliberate and measured purchases. While technology continues to evolve rapidly, the market is increasingly favoring thoughtful, personalized, and sustainable choices over impulsive consumerism.

Tailoor adapts to this shift by focusing on personalization and responsiveness, catering to consumers’ desire for attention to detail and individuality. In this new era, consumers actively assert their autonomy, making empowered choices that reflect their uniqueness.

About the leader behind the success of in his own words

Jacopo Thun Hohenstein, CEO

I am currently the CEO of Tailoor, the first AI-powered platform that allows for unique, personalized experiences. I also hold the position of Chief Innovation Officer at the Reda Group. Over the past 20 years, I have led innovation and digital transformation projects ranging from platform architecture and the implementation of complex data analysis systems to user experience topics, coordinating software development and operations teams in multinational companies such as Fineco, Yoox Net-A-Porter, and Connecthub. I define myself as a facilitator leader who stimulates and empowers my team to achieve results. I firmly believe that the most challenging task for a leader is to guide the team to success without interfering, but by supporting it.

“Our mission transcends the creation of a platform; it’s about fostering an environment where customization drives customer consumption choices.”