Jivox- Personalized Commerce Marketing with Advanced Technology Tools
The Silicon Review
Personalized commerce marketing is a crucial aspect of modern marketing strategies. By delivering personalized experiences that are tailored to individual customers, businesses can benefit from several advantages. The company can build stronger relationships with customers, increasing customer loyalty. When businesses deliver personalized experiences that satisfy customer needs, preferences, and expectations, it creates a more emotional connection with customers, which leads to higher customer retention rates. Secondly, personalized commerce marketing can boost engagement by delivering relevant and engaging messages at the right time. Jivox is a transformative force in the digital marketing world, specializing in precision marketing that uses big data, AI and machine learning, customer journey optimization, dynamic creative optimization (DCO), and identity technologies to connect brands with audiences in the most personalized way possible.
The company provides a suite of tools that enable brands to track, measure, and optimize customer paths across all channels, from brand websites and advertisements to emails and other personalized messaging. With over 25 data partners pre-integrated, Jivox IQ is a leader in creative advertising technologies and is trusted by top global brands including Sony, Toyota, and Marriott International. Jivox enables marketers to accelerate engagement, conversions, and ROI through personalized digital marketing, offering programmatic personalization APIs that greatly simplify workflow and campaign activation with easy integrations with other marketing technologies. The 1:1 messaging throughout the customer journey, linking owned and paid media, simplifies real-time media buying and creative optimization, guaranteeing better engagement and financial returns for brands and businesses.
Commerce Marketing Cloud
Commerce Marketing Cloud is the flagship product of Jivox and is designed to help organizations deliver personalized, omnichannel experiences for the customers. It has been developed to meet the needs of modern customers, who expect seamless and consistent experiences across channels and devices. The Commerce Marketing Cloud offers businesses a suite of tools to create highly personalized customer journeys across all touchpoints, empowering them to deliver more targeted and relevant content.
One of the key features of Commerce Marketing Cloud is its ability to leverage real-time data to create personalized offers for customers. By analyzing customer data from various sources, including online behavior, purchase history, and social media interactions, businesses can create highly targeted and relevant offers, increasing the likelihood of conversion. Another feature of Commerce Marketing Cloud is its ability to create seamless omnichannel experiences, allowing customers to start a purchase on one device and continue on another without losing the place in the funnel. By integrating with other marketing technologies, Commerce Marketing Cloud enables seamless experiences across email, social media, mobile, and the web.
Dynamic Canvas Studio™
Dynamic Canvas Studio™ is another leading product from Jivox. It is a powerful tool designed to help businesses create and manage data-driven dynamic ads that are highly personalized and optimized for maximum impact. It enables businesses to create dynamic ads that adjust in real-time to reflect consumer behavior, weather conditions, location, and other critical factors, driving higher engagement, conversions, and sales. With Dynamic Canvas Studio™, businesses can create ad experiences that are tailored to individual customers rather than generic static ads. This is made possible by leveraging AI and machine learning algorithms that analyze customer data and adjust the ad experience based on various factors such as location, device, user intent, and more.
Another advantage of Dynamic Canvas Studio™ is its ability to offer real-time analytics, enabling businesses to track and optimize the performance of the ads in real-time. With advanced dashboards and intuitive reporting tools, businesses can track engagement metrics such as clicks, conversions, and revenue, as well as other critical metrics such as viewability and ad fraud. Dynamic Canvas Studio™ is a powerful tool that helps businesses create highly personalized and engaging ads that drive higher engagement, conversions, and revenue. By leveraging AI and machine learning algorithms, businesses can create dynamic ad experiences that are tailored to the individual customer, delivering a more personalized and relevant experience. With advanced analytics capabilities, businesses can track and optimize the performance of the ads in real-time, ensuring maximum ROI and impact.
Commerce Marketing Cloud and Dynamic Canvas Studio™ are two of the most innovative and powerful products offered by Jivox. Both enable businesses to create personalized and engaging experiences for their customers, optimizing their marketing efforts across all channels and devices. With cutting-edge technologies such as AI, machine learning, and advanced analytics, businesses can stay ahead of the competition and thrive in today's hyper-competitive digital landscape.
Meet the leader behind the success of Jivox
Diaz Nesamoney, Founder, President, and CEO is an accomplished technology entrepreneur who founded three successful technology companies, all harnessing the power of data to power enterprise and consumer applications.
Jivox provides a technology platform for data-driven personalized advertising and marketing. He was previously co-founder, president, and chief operating officer at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company in 1999. Informatica pioneered data integration software as a category and is now the market leader with more than $1 billion in revenue and a $5 billion market capitalization.