The Silicon Review
The Cloud is an essential part of our digital lives. It’s the space we work, play and communicate in. The Cloud has changed the way that we interact with the digital world. No longer do we expect to download software, music or videos as we once did, but instead we use the Cloud to help us to experience the digital world better. One segment of cloud technology that is developing rapidly is cloud-based advertising services. Many advertisers are moving to the Cloud in order to experience benefits that improve their work and productivity. Cloud advertising platforms allow users to integrate with a variety of different tools that they are using such as advertising networks. This means that advertisers can use the platform in a way that suits them best. Cloud advertising also allows you to scale up your online display advertising campaigns.
Jivox is one such cloud-based, data-driven platform for that delivers digital advertising and marketing experiences at scale. It is a powerful solution for engaging consumers with the right message in real-time and across all channels. Jivox is transforming the way the world experiences digital marketing. They connect brands with their audiences in the most personalized way: using big data, AI/machine learning, Dynamic Creative Optimization (DCO), customer journey optimization and identity technologies to deliver user-consented Omni-channel precision marketing. With Jivox, brands can track, measure, and optimize customer paths–starting from a brand website, email, or exposure to an advertisement–that are driving engagement and conversions. Through automation, Jivox delivers ROI by reducing production costs and increasing media performance. Jivox is trusted by hundreds of leading companies including Marriott International, Toyota, Sony, AirBnB, Mazda, Pepsi and more.
Leveraging Best Cloud-Based Advertising and Marketing Solutions
Commerce Marketing Cloud: Recommend relevant products personalized to individual consumers in real-time. It is designed for retail, fintech, CPG, automobile, travel, hospitality and other brands selling directly to consumers. Effortlessly set up Dynamic Product Ads (including multi-frame carousel ads) without having to adhere to rigid templates or perform manual coding. Reduce production cost and time to launch campaigns by automating generation of carousel ad variations. Leverage Jivox IQ’s omnichannel capabilities to personalize messages across advertising, email, and website.
Dynamic Canvas Studio: Automatically generate thousands of banner and video generations for Display, Social, and CTV. Jivox IQ’s Dynamic Canvas Studio combines the best of both worlds, offering creative teams complete design freedom along with the sophistication of data and AI-powered decisioning that drives hundreds of thousands of creative variations across all channels, in real-time. Now, you have personalization at scale at your fingertips. Create and upload one ad or Creative Master to the Jivox Dynamic Canvas Studio and generate virtually unlimited ad variations, at the snap of your fingers. With the Dynamic Canvas Studio’s WYSIWYG editor, you can upload the creative master, swap assets to configure multiple variations, and preview the ads as they would render at the time of ad serve.
Omnichannel Personalization: In this fast-paced era where consumers interact with brands in multiple ways – i.e. social media, email, web, apps — and with multiple devices, it is increasingly important for brands to provide the most consistent, seamless, and relevant experience through digital marketing. It is providing a 1:1 customer experience at the precise time or “micro-moment” across all channels and devices. According to a new Jivox Benchmark Report, personalized omnichannel DCO engages audiences 4.3x the industry benchmark and 43% higher than mostly single-channel ads. When brands combine multiple touch points and relevant messaging served consistently across higher-viewership channels in real-time, engagement rates soared.
IQiD First-Party Identity Graph: Unlike other platforms that run outside the brand’s firewall, IQiD runs within your brand’s domain, ensuring that your customer data is never shared with any external third-party vendors. IQiD allows you to personalize messages using consented data given by your own customers, reducing all dependence on third-party cookies. You can leverage data from multiple first-party identifiers such as LiveRamp’s RampID, Unified ID 2.0 or your own custom ID to serve the most relevant messages to customers across devices and channels. With IQiD, you can leverage first-party data from multiple sources to build trust with your customers and gain insights on their behavior and preferences through a reliable pool of data about them.
Diaz Nesamoney | Founder, President and CEO
Diaz Nesamoney is an accomplished technology entrepreneur who founded three successful technology companies, all harnessing the power of data to power enterprise and consumer applications. Before founding Jivox, he founded Celequest and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Celequest introduced the market’s first business intelligence and analytics appliance, a disruptive innovation that led to its acquisition.
Diaz holds a Master's degree in Computer Science from the Birla Institute of Technology and Science in India and is the holder of seven technology patents. Diaz is also the author of the first book on using data and technology to personalize digital advertising.