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10 Best CMOs to Watch 2020

Julie Liegl, CMO of Slack: Spearheading the organization with her enormous experience and workforce diversity


The way we communicate has fundamentally changed. With over 5 billion accounts worldwide, messaging apps like Facebook Messenger, WhatsApp, and WeChat have made it easy to connect in a more personal way with friends and family from anywhere in the world. Businesses already know they need to be where their customers are. But with the growing number of channels and continuously changing technology, it's become harder than ever to manage conversations across channels. With the rise of bots, AI, and interactivity in messaging, these channels are quickly evolving from places we chat to places where we do business.

Slack is the leading channel-based messaging platform, used by millions to align their teams, unify their systems, and drive their businesses forward. Only Slack offers a secure, enterprise-grade environment that can scale with the largest companies in the world. It is a new layer of the business technology stack where people can work together more effectively, connect all their other software tools and services, and find the information they need to do their best work. Slack is where work happens. Slack is the collaboration hub that brings the right people, information, and tools to get work done. From FTSE 100 companies to corner shops, millions of people worldwide use Slack to connect their teams, unify their systems, and drive their business forwards.

Why Slack

Connect your conversations with the tools and services that you use to get the job done. With over 2,000 apps and a robust API, the Slack platform team works with partners and developers globally to build apps and integrations that streamline your work, automate mundane tasks and bring context into your conversations in Slack. Slack brings the team together wherever you are. With all of your communication and tools in one place, remote teams will stay productive no matter where you're working.

Revolutionary services and solutions provided by Slack

Distance Learning

With all of your resources and communication in one place, Slack can keep students engaged and connected when everyone's remote. Students can ask questions and stay informed with the subject or project-based channels. Lecturers can keep the conversation going with virtual lectures and online office hours. And Slack can fit within your budget; the firm offers discounts for qualified institutions and groups. Slack helps teachers and admin staff share information more efficiently. No need for students to search for that important email or rely on text messages to get the news you need. Support the whole campus with enterprise-grade security.

Engineering Workflows

Engineering teams use Slack to collaborate on projects and get them out the door. Channels and integrations remove friction between teams and functions, helping you go from kick-off to commit in less time. Slack integrates automated tools into a single place, allowing you to spend less time on iterative, lower-value tasks, and more time focusing on product development and design.

Financial Services

Unlike email, which is based on individual inboxes, Slack consolidates information, and project history into channels. You will always have access to the data and discussions you need to make well-informed decisions: every customer interaction and transaction matters. Slack keeps everyone aligned and speeds up decision making, helping you deliver more value to your customers.


Slack uses today's leading marketing tools from inside, from monitoring email campaigns to sharing the latest metrics with your team. Users can automatically get the latest metrics and share them in the channels where crucial conversations are already happening. One can stay on top of fast-moving social media mentions and customer feedback and respond to customers from Slack or ping a colleague to take a look.

The ardent visionary behind the success of Slack

Julie Liegl is the Chief Marketing Officer of Slack. She is responsible for all aspects of Slack's marketing, including product marketing, customer acquisition, demand generation, brand, brand design, events, and content marketing. Ms. Julie has more than 18 years of technology industry experience. Prior to Slack, she spent 13 years at Salesforce, most recently as the Executive Vice President of Global Marketing, where she and her teams were responsible for the success of Dreamforce, driving demand generation, and the market positioning of Salesforce's cloud products.

Julie received her BA and MA in English from Stanford University and her MBA from the Wharton School at the University of Pennsylvania.

"We're building a platform and products and a strong, diverse team of curious, creative people who want to do the best work of their lives and support each other in the process."