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August Edition 2020

Lauren Dixon, CEO of Dixon Schwabl – A zestful leader nurturing a great workplace culture that enables people to do their best


When a business needs to help to develop a new digital marketing plan or to update an existing plan, they often turn to a traditional advertising agency. Unfortunately, most conventional advertising agencies are tethered to outbound marketing practices and offer few inbound digital marketing services. This may work for large, well-established brands, but for smaller companies and startups, this can be a recipe for disaster. Choosing a full-service digital marketing agency can help your business develop a cohesive and wide-reaching digital marketing strategy and a robust online presence. A full-service marketing agency can handle all the digital marketing, content creation, website development, and advertising aspects of your business. This typically includes strategic planning, branding, video production, content creation, web development, app development, inbound marketing services, and more.

Dixon Schwabl is a full-service marketing communications firm established in 1987 that provides marketing, advertising, public relations, social and digital media, research, interactive, and media placement services to more than 100 clients nationally. Dixon Schwabl has been ranked one of the 25 Best Small & Medium Workplaces in America by the consulting firm Great Place to Work for 13 consecutive years, including No. 1 rankings in 2008 and 2010. Besides, Dixon Schwabl was ranked the No. 1 Marketing Firm to Work for in America by Great Place to Work and Fortune magazine in 2016.

Astonishing products furnished by Dixon Schwabl

Public Relations: Dixon Schwabl's public relations team can earn your brand third-party credibility that resonates with customers and prospects. By cultivating favorable editorial coverage, the company's PR team can help you expand your brand's story. That story can now be promoted in more media outlets than ever before: from national, regional, local or industry-specific reporters to numerous online outlets and an exploding number of bloggers and other social media influencers. Dixon Schwabl's public relations team provides both regional and national counsel to elevate and protect your brand. Its expertise covers the consumer, business-to-business, nonprofit and public affairs/economic development sectors, and crisis communications.

Advertising and Design: The company's team consists of art directors, designers, copywriters, proofreaders, sorcerers, mech artists, creative directors, production managers, and all-around obsessives. They are the pros who make marketing messages more interesting, beautiful, and compelling. Their job is to craft messages that delight, provoke conversation, change minds, and drive action.

Branding: Defined traditionally, a brand is the sum of people's thoughts and feelings about a company, product, or service. It's the central operating principle that guides all customer-facing activities. Viewed this way, your brand will help your company make all kinds of decisions: how to advertise, who to hire, and how to train them, even the best way to answer the phone or select the decor for your offices. Whether you're refreshing an established brand or creating a brand-new brand from scratch, Dixon Schwabl can help you build one that answers these questions in the affirmative.

Market Research: A big part of wisdom lies in knowing what you don't know. When it comes to marketing, that means acknowledging you may not know everything about how your customers think, feel, and behave. So it's vital to take the time and effort to understand your customers on a deeper level. After all, it's hard to win over customer hearts and minds without understanding them first. The firm employs qualitative approaches, such as ethnography, in-depth interviews (in-person, telephone, or webcam) and focus groups (in-person and online). And they use proven quantitative techniques (polls, online surveys, desktop, and mobile).

Digital Marketing

Your digital presence drives your brand engagement. By properly aligning marketing and sales, the demand generation approach to digital marketing turns prospects into customers and customers into brand advocates, through connected, consistent conversations across all of your marketing channels. The company's data-driven, omnichannel approach nurtures your customers through their entire digital journey, from the search engine results page to the shopping cart. The firm consists of data analysts, certified marketing automation experts, UX designers, website developers, writers with ROI, and customer experience. They bring together the most in-demand skills and expertise for digital marketing today.

Meet the vibrant leader behind the glory of Dixon Schwabl

Lauren Dixon is the Chief Executive Officer of Dixon Schwabl. She began her career as a news broadcaster and still considers herself a storyteller. Since founding the agency 30+ years ago, she has led by inspiration and example. Always accessible to clients, Lauren is a hands-on executive dedicated to fostering a great workplace culture. Under her leadership, DS has grown into one of Upstate New York's largest ad agencies, landed on the Great Place to Work® list for 13 consecutive years as one of the 25 Best Workplaces, and won national recognition from Fortune magazine as the nation's #1 place to work in advertising and marketing.

"We advocate for several important nonprofits, and we encourage and empower employees to donate their time, talent, and passion to worthy causes big and small."