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December Edition 2022

Lform Design – Designing and building platforms to grow clients business & generate profit

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Lform Design is an award-winning design and development firm specializing in building robust web applications and integrations. The company will help you realize your goals effectively & efficiently by building platforms to grow your business & generate profit. With a specialty working with B2B manufacturers and consultants, they help you build, manage, and leverage your online brand to take your business to the next level. With a focus on B2B manufacturing companies and consultancies, Lform's vision is to understand their clients to the fullest. This industry knowledge coupled with collaborative approach ensures that their mission is to deliver exceptional measurable results is achieved through thoughtful web design and sound website development services.

Delivering Exceptional Results through Web Design and Development Services

B2B Website Development: Your business is one of a kind. It deserves a website that reflects your unique vision and values. That’s why they focus on building bespoke websites that utilize modern design, intuitive architecture, and high-quality content to help you showcase your brand identity and achieve your business goals. Their mission is simple: to make your company more efficient, more powerful, and more profitable. The team of experienced web developers provides a completely personalized experience, working closely with you at every stage of the project. All work is done in-house by their Montclair, NJ team; unlike their competitors, they don’t outsource. They see themselves not as a one-time vendor, but as partners in your business success. Because all Lform websites are custom-built to your specifications, LForm can easily integrate your new site with the systems you already use.

Inbound Marketing & SEM: This isn’t the Field of Dreams—if you build it, they will not come. Other distribution channels like blogging, social media, and emails need to be employed in order to boost your lead generation efforts. The intention is to make it easy for buyers to research, evaluate, and purchase your products and services, so it’s critical to have the right marketing mix. That’s where inbound marketing comes into the picture. According to Hubspot, inbound marketing generates 54 percent more leads than traditional paid marketing methods. Those are some serious lead numbers to consider. Inbound marketing focuses on earning attention by attracting prospects to your brand through sought-after content—content that answers a potential buyer’s questions, educates them on topics that may not have considered, and helps them make an informed decision—in an easily digestible way.

Web Hosting: Safeguard your website's hosting with a team that you can trust to keep your website running fast, secure, and will fix issues before you even noticed they happened. Your website hosting is almost as important as design when it comes to site performance. They offer in-house managed virtual private server (VPS) hosting, with both shared and dedicated hosting packages available. Shared hosting means you will share a physical server with other customers. But with VPS hosting, unlike traditional shared hosting, you will have a defined set of virtual resources that are yours exclusively. Dedicated VPS hosting provides you with your own server. Whichever option you choose, servers can be scaled as required to meet site traffic and load demands. All sites hosted with Lform have uptime and Secure Sockets Layer (SSL) monitoring. This means they know instantly if a site goes down or experiences a security issue and can take urgent action to get them back online quickly, minimizing downtime for your business. All sites hosted with us also have error monitoring built in, which alerts us if users are experiencing site errors so that they can rectify them as quickly as possible.

WCAG Conformance: WCAG stands for Web Content Accessibility Guidelines, which serves as the global standard. WCAG does not provide specific actions that every website must take, but instead shares what accessible websites should do. This set of guidelines was published by the World Wide Web Consortium (W3C) to make web content accessible for all users, including those with disabilities, whether permanent, temporary, or situational. Ensuring that your site is WCAG conformant, as well as ADA compliant, is essential because when the assumption is made that all users perceive and interact with the world in the same way, your content’s reach can be restricted, and can even send an ableist message about your business. To meet WCAG requirements, your site’s content and user experience (UX) needs to fulfill four major principles of accessibility. They keep these top of mind in every step of their process, including designing and coding for accessibility. Additionally, testing for assistive technology ensures that your site is in line with these principles.

Ian Loew | Owner & Head of Business Development

Serving as Lform’s Owner, Creative Director, and Head of Business Development, Ian Loew is the Lform team’s fearless leader. With decades of experience in the B2B web design field, Ian understands that ensuring that everyone on his team feels heard and that their voice counts is essential to the success of both the company as a whole and its client projects. In addition to making sure his team feels valued, Ian is always thinking about how to develop the Lform staff’s skills and gain new knowledge via a wide variety of tools, from books and coaching to peer-to-peer advisory groups and continuing education. Making team improvement and development a priority not only keeps the Lform team working as a cohesive unit, but also translates into even better results for Lform clients because the latest tools and technology are used to complete their projects.

"With a focus on B2B manufacturing companies and consultancies, our vision is to understand our clients to the fullest.

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