Lori Werner, Medical Marketing Whiz Founder: “Being omnipresent—through your website, SEO, social media, and email marketing—ensures you stay top of mind when patients are ready to take action.”

Founded in 2016 by Lori Werner, Medical Marketing Whiz is a specialized marketing agency dedicated to helping private practice physicians and wellness providers grow their businesses through effective, patient-focused strategies. After a successful 15-year career in medical device and pharmaceutical sales, Lori recognized a recurring challenge in the healthcare industry—exceptional doctors were struggling to market their practices and attract patients, not because of a lack of expertise, but because they lacked the tools and guidance to navigate modern marketing. Medical Marketing Whiz was born out of a desire to fill that gap and redefine how healthcare professionals connect with their communities.

With a strong foundation in mechanical engineering and a career that provided deep insight into the clinical environment, Lori built Medical Marketing Whiz on a unique blend of technical rigor and human-centered storytelling. The agency’s approach is rooted in understanding the patient journey and tailoring marketing strategies that align with both clinical credibility and emotional resonance. Unlike traditional marketing firms, Medical Marketing Whiz focuses exclusively on the healthcare and wellness space, ensuring that every campaign is compliant, ethical, and results-driven. The agency proudly serves a wide range of specialties, including OBGYN, Urogynecology, Functional Medicine, Integrative Medicine, Medical Spas, Dermatology, Regenerative Medicine, and Naturopathic practices. With a fully remote team based in the USA and Canada and a home office in Canton, Michigan, Medical Marketing Whiz supports some of the top doctors in North America. Their client list includes leading practitioners who trust the agency to elevate their brands and expand their reach.

Medical Marketing Whiz empowers providers to stand out in a crowded and competitive field. By combining data-driven strategies with creative execution, the agency helps clients build authority, nurture patient relationships, and grow thriving practices. Whether through content marketing, social media, or automated patient engagement systems, Medical Marketing Whiz is committed to transforming how medical professionals connect with those they serve.

In conversation with Lori Werner, Founder of Medical Marketing Whiz

Medical Marketing Whiz focuses on assisting doctors in specialized fields like functional and integrative medicine, women’s health, and anti-aging. What inspired you to concentrate on these particular areas?

I’ve always been passionate about wellness and preventive care, and I saw a growing demand for integrative approaches to health—particularly in women’s health and anti-aging. These fields are incredibly rewarding but often misunderstood by mainstream marketing agencies. We recognized that patients in these niches are looking for providers who educate, empower, and offer personalized care. By specializing in these areas, we ensure our strategies resonate with the target audience and help providers position themselves as the go-to experts in their communities.

Your team is predominantly women-led, reflecting the fact that women often make healthcare decisions in households. How does this composition enhance your marketing strategies?

Women make up nearly 80% of healthcare decisions in households, and having a women-led team gives us an authentic perspective on what resonates with patients—especially when marketing services like women’s health, aesthetics, and wellness. Our team intuitively understands patient concerns, priorities, and the emotional drivers behind healthcare decisions. This insight allows us to craft campaigns that are empathetic, relatable, and trustworthy—qualities that are essential in converting curiosity into patient loyalty.

Investing in a professional website is one of your key strategies. What common pitfalls do practitioners face with DIY website builders, and how does a professionally designed website make a difference?

Many practitioners fall into the trap of using DIY website builders like Wix, Weebly, or Squarespace that may look “good enough” on the surface but lack the foundational elements needed for real practice growth—things like robust SEO optimization, fast load speeds, mobile responsiveness, and clear calls to action. We’ve also seen too many doctors invest in overpriced, cookie-cutter medical websites from companies that lock them into high monthly fees, with the added frustration of not actually owning their site. Simple updates can take weeks, which is unacceptable in today’s fast-paced digital world.

A professionally designed website isn’t just about looking good—it’s your digital front door and one of your most important business assets. It should reflect your expertise, offer educational resources, and make it easy for patients to take the next step, whether that’s scheduling an appointment, calling the office, or signing up for a newsletter. Most importantly, it should be designed to build long-term authority and trust while helping you get found online.

In a competitive healthcare market, what innovative methods do you recommend for doctors to differentiate themselves and stand out to potential patients?

The key is to build authority and create community connections. We recommend strategies like hosting educational webinars or in person events, publishing press releases to showcase your expertise and get media attention, and encouraging patients to leave detailed Google reviews that highlight what makes your care unique. Social media is another powerful tool—but rather than posting sporadically, we advise developing a consistent, branded content strategy that educates and engages. Being omnipresent—through your website, SEO, social media, and email marketing—ensures you stay top of mind when patients are ready to take action.

You offer resources like complimentary marketing analyses and your book on anti-aging and longevity marketing. How do these tools empower doctors to improve their marketing strategies and patient engagement?

We believe in educating our clients first. Our complimentary marketing analysis provides a clear snapshot of where a practice stands online, identifying gaps and opportunities in areas like SEO, social media, and reputation management. Our book, Anti-Aging & Longevity Marketing: Become the #1 Specialist In Your Area, offers a step-by-step roadmap for doctors to strengthen their online presence and connect with more patients. These resources empower providers with the knowledge and confidence to implement effective marketing strategies, even if they’re starting from scratch.

What does the future hold for your company and its customers? Are exciting things on the way?

Absolutely! We are continually evolving to meet the changing needs of the healthcare landscape. In 2025, we’re expanding our service offerings to include more AI-powered marketing tools, deeper analytics, and new training programs designed to help doctors not just survive but thrive. We’re also growing our collaborations with medical device companies, creating synergistic partnerships that bring even more value to our clients. At the heart of it all, our focus remains the same: helping doctors build sustainable practices that change lives.

Meet the leader behind the success of Medical Marketing Whiz

Lori Werner is the Founder of Medical Marketing Whiz and a leading voice in healthcare marketing. With a background in mechanical engineering and over 15 years in medical device and pharmaceutical sales, Lori brings a unique blend of technical expertise and deep healthcare insight to her work. Since launching Medical Marketing Whiz in 2016, she has helped hundreds of doctors across North America grow their practices—specializing in women’s health, functional medicine, and longevity. Lori is also a sought-after speaker, podcast host, and author of Anti-Aging & Longevity Marketing: Become the #1 Specialist In Your Area. Her mission is to empower doctors to connect authentically with patients and become trusted leaders in their communities.

“We recommend strategies like hosting educational webinars or in person events, publishing press releases to showcase your expertise and get media attention, and encouraging patients to leave detailed Google reviews that highlight what makes your care unique.”