The Silicon Review
“The whole concept of Makers Nutrition is to make it easy for clients to launch brands and grow their businesses.”
Makers Nutrition is a full-service provider of contract manufacturing, design, printing, packaging, and fulfillment services for vitamin and dietary supplement companies around the world. With next-generation equipment in its FDA-registered facilities, the Makers Nutrition team not only executes accurately and efficiently, but makes supplement manufacturing look easy.
Jason Provenzano, President and CEO of Makers Nutrition, spoke exclusively with The Silicon Review about how his company is making the supplement manufacturing process seamless and straightforward for clients.
Head-to-Head with President and CEO of Makers Nutrition
Q. Could you tell us about your services in brief? What gaps are you helping address in the market?
By offering all services under one roof, Makers Nutrition eliminates the time it would take to vet and choose a supplement manufacturer, graphic designer, co-packer, compliance consultant, freight carrier, and so on. Clients enjoy our convenient, turnkey operation in creating high-quality capsules, tablets, softgels, powders, and gummies that offer their customers various health benefits. Makers Nutrition conveniently offers startups and seasoned companies every service they might need, allowing them to focus on their marketing and branding, while we do the heavy lifting.
Q. What is Makers Nutrition’s main mission?
The mission of Makers Nutrition is to be the provider our clients need us to be. We strive to outpace vitamin manufacturers who make promises but fail to deliver. As we mainly produce custom formulas, nearly all of the products we deliver are created from the formulas provided by our clients. Hence, our job is to make sure those formulas are manufactured precisely to the clients’ specifications using only the finest materials and ingredients. That said, we also offer an always growing, award-winning line of popular, high-quality white label formulas available at lower MOQs and quicker lead times for clients just getting started or those who
wish to expand their already existing line quickly and less expensively. Whichever avenue they choose, our clients are assured that Makers Nutrition guarantees a caliber of quality, service, and value that other providers simply cannot beat.
Tell us in brief about the processes involved.
Makers Nutrition is an FDA-registered, NSF-audited, cGMP company, so we uphold the safest, most consistent processes in accordance with federal and industry standards. These processes all start with having the best trained, most knowledgeable people in the industry speak with prospective clients about what we do and how we can help them grow their businesses. Makers Nutrition has a group of experts involved in every department to ensure our clients get the absolute best product and presentation imaginable.
Q. How do you maintain exclusivity in the marketplace?
Many of the custom formulas Makers Nutrition helps manufacture are patent protected for exclusivity. To aid in the protection of our clients’ proprietary information, we start each partnership with a mutual non-disclosure agreement. Our clients know their secrets are safe with us. Beyond that, we do not offer our own brand for sale; we do not compete with our clients. Our growth and success are based on that of our clients, and we do whatever we can to help them succeed.
Q. How has Makers Nutrition improved customer service for the nutraceutical industry?
The whole concept of Makers Nutrition is to make it easy for clients to launch brands and build their businesses strategically. In order to do this, we have identified the most time-consuming, confusing, and expensive aspects of managing a supplement brand and put together the best team in the industry to handle all of those challenges. They deal only with us; our clients do not need to chase all sorts of service providers or coordinate the many different aspects of launching a growing brand – they can do it all through Makers Nutrition.
Our phones are answered by a person 24/7/365, and we have advice on every aspect of the industry available to any client. We are fully integrated with top ecommerce platforms, tied into top third-party testing facilities and all of the nation’s best freight carriers. We are always the best option for any challenge a supplement brand faces.
Q. What does the future hold for your company and its customers? Are exciting things on the way?
As new research and technology prompt consumer lifestyle changes, our adaptability has been the key to evolving growth. When COVID-19 hit, we knew we would have to adapt to some major changes across the board to continue serving our clients and the ever-changing supplement landscape. Suddenly, the industry focus changed to immune support in a major way. Of course, there continued to be demand for the supplements we provide that kept people in good health and top physical condition, but a new, more robust focus was placed on natural antivirals such as selenium, zinc, Vitamin C, monolaurin, elderberry, and the like. Though Makers Nutrition works mostly with client-provided, custom formulas, we are always looking to offer innovative white label formulas, complementary products of all sorts. When COVID-19 arrived, Makers Nutrition took an early lead in developing an entire line of immune supporting stock products to offer our clients. The benefit of the company’s large investment equipped clients with not just the opportunity to offer top-quality immune support supplements, but to do so much more quickly and at far lower minimum order quantities than are possible with custom formulas. The investment paid off for both our company and our clients just in time.
Recognized with the 2021 Business Intelligence Group Company of the Year Award, GRAND 2021 International Business Award, and 2021 Titan Business Awards for our swift actions during the pandemic, among many other business and industry honors since the company’s inception, Makers Nutrition has been further molded into the leading nutraceutical service provider. Along with our top-quality products and unmatched customer support, our adaptability continues to help our business and our clients thrive during the worst of times. With Makers Nutrition’s line of ready-to-go formulas, health brand owners were able to privately label products such as Vitamin C capsules, elderberry gummies, and deliciously flavored immune system supporting powders that people were suddenly seeking. These products still attract a growing number of health-conscious consumers, including those who pursue non-GMO, gluten-free, dairy-free, sugar-free, and soy-free alternatives! Through the pandemic, we found the best way to cater to our clients and their customers and initiate an unprecedented influx of purchase orders and success.
While we are always proud to serve companies large and small, home and abroad, we are proudest of our ability to provide nutritional supplements for individuals in need. By offering an entirely new line of high-quality immune system supporting dietary supplements, Makers Nutrition has made it convenient for brands around the globe to help people in a time of crisis. We know our business grows on the success of our clients, and we are honored to serve them in new ways not just through the pandemic, but beyond.
About | Makers Nutrition
A two-time Inc. 5000 honoree, Makers Nutrition is a groundbreaking provider for dietary supplement companies worldwide. Specializing in capsules, tablets, powders, softgels, and gummies, Makers Nutrition provides a full-service option for all contract manufacturing, graphic design, packaging, and fulfillment service needs. Visit makersnutrition.com or call 1-844-625-3771 for more information.
~ Jason Provenzano, President and CEO of Makers Nutrition