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October Edition 2019

Making Artificial intelligence formidable and awe-inspiring: Phrasee


Artificial Intelligence has come a long way from the old days. It was with the invention of the computers that the Artificial Intelligence method began to maneuver researchers. The technology was finally available and seemed to stimulate intelligent behavior. Intelligent here means things that could be done at a faster pace and thinking than a human mind. The insights and theory brought about by Artificial Intelligence will set the trend in the future. The current products are just the beginning of the future direction.

One such firm which is setting milestones in the field of AI is Phrasee. The firm is specialized in language generation for marketing copy. The company has developed a world-leading Natural Language Generation system that can generate millions of human-sounding variants at the touch of a button. Phrasee's tailored algorithms are created to target your customers, ensuring the copy the firm produces is on-point for your brand.

Phrasee's AI Ethics Policy

Artificial Intelligence sometimes gets a bad rap because it can be used for good, but it can also be used for evil. At Phrasee, they believe that AI should be used for the product. As one of the fastest-growing AI companies in the world, they think it's their responsibility to put their money where their mouth is.

No one has done what they're doing at Phrasee before, so there are no open standards for them to follow. And as the widespread use of AI is such a new thing, there aren't many examples for them to learn. So, they're just going to do what they feel is right – and be open and transparent about it.


The goal of the firm isn't to build The Terminator, or "General AI." Their goal is to give every marketing team in the world the chance to have a machine-powered copywriter that gets results.

Most astonishing features of Phrasee

Take action to avoid prejudice and bias

First off, the firm ensures their team itself is diverse. Phrasee is gender-balanced, has staff members from many countries around the world, many socio-economic profiles, ages, sexual orientations, ethnic backgrounds, and political beliefs. They actively develop methods to identify and remove prejudice from their data sets. This ensures their models are generalized, and any small amount of biased data is washed out during training.

Be open about what their AI does.

Phrasee uses AI to do particular tasks: to generate human-sounding, brand-compliant marketing copy, and to predict the performance of that copy in the wild. They do not use AI for other purposes, and if/when they do, and they will be open about it. The firm believes that its customers deserve to know what they do and that they aren't hiding any secrets.

Products and services offered

Phrasee for Email

For far too long, email marketers chose their subject lines by trusting their gut instinct or following the status quo. Now there's a better way. Forget what you thought you knew about email subject lines. Say hello to the future. Say hello to Phrasee.

Phrasee for Facebook & Instagram

 Phrasee for Facebook & Instagram is built on their core technology from email product, which makes it even easier for customers to test AI-generated language at scale in Facebook & Instagram advertising campaigns, which means, more engagement, more clicks, and more conversions.

Phrasee for Push Notifications

Phrasee's AI generated language resonates with audience to drive higher app opens, clicks, and influenced opens for your brand.

The passionate leader behind the success of Phrasee

Parry Malm serves as the Chief Executive Officer of Phrasee. He is a well-known digital marketing leader. Mr. Parry has worked with countless brands and media outlets to help them optimize their online results and is one of the world's leading experts on email marketing. He started his career coding middleware for CRM software, and then sent out millions of emails for global brands, before running the strategy department for an ESP. He holds a BBA (1st) in Marketing & Statistics and is a chieftain in an Excel-off. On weekends, he helps wayward youths see the error of their ways through the magic of interpretive dance.

"Phrasee's goal is to give every marketing team in the world the chance to have a machine-powered copywriter that gets results."