Marigold – Leveraging world-class martech solutions to help marketers of all sizes grow their businesses

Marigold’s approach to relationship marketing stands alone in a world of one-size-fits-all marketing technology companies. Its solutions are designed for your specific size, industry, and maturity, giving you the technology and expertise you need to grow the relationships that grow your business, from customer acquisition to engagement to loyalty. And, with a team of strategists that provide insights into what’s working, what’s not, and what’s changing in your industry, you’re able to maximize ROI every step of the way.

Providing State-of-the-Art Relationship Marketing Solutions for Businesses

Marigold Engage+: Go beyond one-size-fits-all marketing campaigns designed for the masses and deliver highly-personalized, engaging campaigns tailored to customer interests. From accelerating acquisition with zero-party data to deepening engagement to building lifetime loyalty, Marigold Engage+ offers the technology, services, and support across the full customer lifecycle. Together, they will help you drive engagement, deepen brand loyalty, increase revenue streams, and meet your audience in the moments that matter. Engage consumers through interactive experiences such as surveys, polls, giveaways, and games that ask for and directly receive zero-party data from the customer. Their strategic services team can help you build trust and deliver value while gaining the data needed to personalize and turn relationships into revenue.

Meet customers in the right moment and channel by sending relevant, contextual communications across email, mobile, social, and beyond. Work with their strategic services team to deliver highly-personalized messages that convert. Design and deploy agile real-time customer journeys with value-added offers that help you identify, engage, and retain your best customers. Marigold’s strategic services team will create targeted, engaging campaigns and offers for various segments. Turn happy customers into vocal advocates with enterprise loyalty management designed to create emotionally engaging interactions that drive visit frequency and spend. Their strategic services team will help you understand the psychology of influence and loyalty to help you build loyalty programs customers will love.

Marigold Engage Express: Designed to get you up and running quickly, Marigold Engage Express email marketing solutions are for marketers looking for speed and scalability. Marigold Engage Express — also known as Campaign Monitor by Marigold and Emma by Marigold — allows you to easily build marketing campaigns, send the right messages to the right audience, personalize content and offers, and drive more engagement and revenue. Get your email marketing and messaging up and running in as little as 15 minutes with Campaign Monitor by Marigold. Easily build and launch marketing campaigns, send the right messages to the right audience, personalize content and offers, and drive more engagement and revenue from your email marketing strategies.

The platform is purpose-built for higher education, franchises, non-profits, and distributed businesses, Emma by Marigold helps organizations create, refine, and scale email marketing strategies. Deliver beautifully branded and highly-personalized emails, campaigns, and promotions to your audiences. It offers various advantages such as:

• Perfect fit for agencies, franchises, higher education, non-profits, restaurants, retail
• Built for distributed teams to manage and organize email across locations and brands
• Personalization and automated customer journeys
• Brand controls like template locking and centralized asset management
• Granular account and user permissions

Marigold Loyalty: Brand loyalty is on the rise. A staggering 67% of consumers worldwide believe the loyalty program of their favorite brand is important or critically important — only seven percent of consumers think it is not important. Deliver highly personalized loyalty programs that recognize and reward customer behaviors, build lasting relationships, and increase visit frequency and spend. Define, manage, and target personalized offers online, at the register, and when customers are near your store. Marigold Loyalty makes it easy to deliver and manage coupons, certificates, gift cards, discounts, cashback, sweepstakes, donations, physical rewards, and more.

Recognize members with a configurable tier structure to give them personalized rewards based on status. Incentivize members with points for both transactional and engagement behaviors you define, such as complete purchase history, customer surveys, product reviews, sign-ups, and event participation. A staggering 59% of consumers will pay more to purchase from a favored brand. Their deep POS and ecommerce integrations ensure member profiles are updated with purchase and redemption activities as they happen, enabling real-time reactions to occur per your program’s specifications. Marigold Loyalty safeguards customer and company information through industry-leading data encryption, strict security standards, and compliance with SOC 2 Type 2, California Consumer Privacy Act (CCPA), and EU General Data Protection Regulations (GDPR).

Marigold Grow: Consumers expect brands to deliver personalized experiences at every turn — but this is a challenge when consumers also call for tightened data and privacy controls. Marigold Grow helps solve this paradox by empowering marketers to acquire zero- and first-party data and permissions with exciting, value-driven campaigns. Engage consumers through interactive experiences such as surveys, polls, giveaways, and games that ask for and directly receive zero-party data from the customer. Build trust and deliver value while gaining the data needed to personalize and turn relationships into revenue. Get to know your customers directly with subtle data collection through enjoyable interactions. Communicate with customers about the topics they actually care about. Give customers the most positive experience of your brand, feeling they are understood and valued.

The Visionary Leader Upfront

Wellford Dillard is the Chief Executive Officer of Marigold. He has more than 15 years of experience in the software industry and held CFO roles at six companies prior to Marigold, including OPower (OPWR: sold to Oracle) and GetWellNetwork (sold to Welsh, Carson, Anderson and Stowe). Prior to holding senior leadership positions in the software industry, he worked in management consulting, investment banking and equity research. Mr. Dillard holds an MBA from the University of Maryland and earned his BA in Finance from the University of Memphis.

“We pride ourselves on building connections that spark magic, for our customers, and for their customers. We believe that by bringing people from all backgrounds and perspectives together, we build stronger connections and get better results.”