Mark McEntire, Princeton TMX CEO: “The configurability of our platform means businesses don’t have to bend their operations to fit the software—we tailor the TMS to fit needs, driving immediate ROI.”

Princeton TMX is a transportation management system provider focused on solving the complex logistics challenges faced by industrial manufacturers. Led by CEO Mark McEntire, the company was founded on the belief that manufacturers needed a system specifically designed to manage the demands of multi-modal freight. Traditional transportation systems often fell short, relying on outdated processes, scattered data, and limited visibility. Princeton TMX was created to provide a smarter, more effective solution. The platform supports truckload, less-than-truckload, rail, barge, intermodal, and private fleet operations through a single, centralized system. It offers functionality to optimize routing, automate load tendering, manage carrier rates and contracts, track shipments in real time, measure carrier performance, and generate insights through advanced analytics. Built with flexibility in mind, the system can be configured to match each customer’s specific operational needs.

Princeton TMX goes beyond software by pairing each customer with a dedicated team that oversees implementation, configuration, and ongoing support. This approach ensures that customers are not just using a system but are building a long-term strategy for transportation management. By addressing the realities of freight operations with modern technology and personalized support, Princeton TMX helps manufacturers reduce costs, improve service levels, and gain better control of their logistics networks.

In conversation with Mark McEntire, CEO of Princeton TMX

How does Princeton TMX transform transportation management from a cost center into a strategic advantage for businesses?

We flip the traditional script on freight. Instead of treating transportation as a back-office function, we help shippers use it as a lever for cost reduction, efficiency, and competitive differentiation. Our customers have seen measurable gains in carrier performance, reduced freight spend through smarter procurement and routing, and improved service levels with their own customers. The configurability of our platform means businesses don’t have to bend their operations to fit the software—we tailor the TMS to fit their needs, driving immediate ROI.

Your platform claims to offer full visibility across multiple modes. How does this translate into tangible operational efficiency for your clients?

For shippers, every missed update is a missed opportunity to act. Our platform integrates all transportation modes—truck, rail, barge, and intermodal—into a single, unified interface. Clients gain access to real-time tracking, status updates, and performance dashboards that replace spreadsheets and email threads. This visibility enables faster response times, proactive issue resolution, and better decision-making across logistics, customer service, and procurement. One of our clients reduced manual touches per load by over 70% and increased on-time delivery through our system’s visibility and automation features.

How does Princeton TMX leverage automation and AI to eliminate manual tasks and optimize load building and lane planning?

Our system automates everything from rate selection to tendering, appointment scheduling, and invoice reconciliation. For example, our auto-tendering engine ensures the right carrier gets the right load at the right price, without human intervention. We’re also embedding AI and machine learning into areas like lane analysis and shipment forecasting—identifying patterns in historical load data to optimize future routing and rate negotiations. By reducing the human burden on repetitive tasks, teams are freed up to focus on strategy.

What industries have benefited most from Princeton TMX’s solutions, and how do you tailor your platform to different verticals like Food & Beverage, Mining, or Packaging?

We serve a wide range of industrial verticals, including Food & Beverage, Building Products, Chemicals, Mining, and Packaging. Each has unique constraints—from temperature sensitivity to hazardous material regulations or bulk hopper equipment. Our strength lies in our ability to configure the system to these needs without requiring costly custom development. For example, food shippers benefit from appointment scheduling and reefer tracking, while mining customers use our bulk rail functionality to plan complex, high-volume shipments with precision.

Princeton TMX emphasizes “white glove service” and strategic partnership. How does this commitment reflect in client outcomes post-implementation?

Every customer receives a dedicated implementation manager, solution engineer, and customer success lead—not a generic support queue. We guide clients through configuration, training, and onboarding, ensuring the TMS supports their exact processes. Post-implementation, we conduct regular business reviews and provide hands-on support for optimization. This model has driven exceptional retention and satisfaction. One customer told us, “Princeton TMX didn’t just implement software; they became an extension of our team.”

Predictive analytics and exception management are part of your system’s core. How do these features help customers stay ahead of disruptions in today’s volatile freight market?

Our predictive analytics engine helps shippers anticipate issues before they become problems—whether that’s lane capacity constraints, late shipments, or cost variances. Our exceptional management workflows then allow customers to proactively resolve these disruptions. For instance, if a carrier fails to confirm a tender or a delay is predicted based on historical data, the system flags the issue and suggests an alternative. In a world where freight markets can shift overnight due to weather, labor strikes, or geopolitical events, this agility is critical.

What does the future hold for your company and its customers? Are exciting things on the way?

Absolutely. We’re continuing to invest heavily in rail and barge capabilities, sustainability reporting, and AI-powered analytics. We recently launched carbon emissions reporting functionality that helps shippers track and reduce their environmental impact—aligned with broader ESG goals. Our customers can also expect deeper integrations across their tech stacks, new automation features, and expanded support for private fleet management. Our roadmap is shaped by our customers’ most difficult and complex challenges, and we’ll keep building what they need and stay committed to our core values which includes being an innovator that delivers trusted outcomes.

Meet the leader behind the success of Princeton TMX

 Mark McEntire, CEO of Princeton TMX, brings over 30 years of transportation and logistics experience to the role. Known for his operational rigor and customer-first mindset, Mark has led the company through a period of sustained growth and innovation. Prior to Princeton TMX, he held executive roles at Transplace and other major logistics firms, where he developed a deep understanding of what shippers need to succeed.

“Our predictive analytics engine helps shippers anticipate issues before they become problems—whether that’s lane capacity constraints, late shipments, or cost variances.”