The Silicon Review
Founded in 1910, the company has been an innovator in the marketing space, providing the latest solutions and services local businesses need to connect with consumers. In 2016, as the marketing technology industry was emerging, growing and shifting in response to new customer behaviors, Vivial took the opportunity to establish a new category in the ad tech industry. Vivial was introduced as a community of the best-of-breed technologies and talented people working to simplify the process and help businesses find, reach and build loyalty with customers.
Vivial provides a suite of solutions to help small business owners attract, engage and retain customers in the highly mobilized, uber-competitive online marketplace. Partnering with Vivial is like having a full-fledged marketing department on staff. Everything within the Vivial local online marketing solution is built to be robust and easy to use. Combining the power of custom content with the reach of social media and the support of an expert, on-demand service team, the Vivial Marketing Platform allows businesses to engage with customers through text messaging, Facebook and Instagram advertising, review management and online listing management, all in one place. Its suite of solutions also includes responsive website development, local search optimization, online advertising and local print directories.
Vivial makes local online marketing simple
“At Vivial, we help businesses reach their target audience. This means we help businesses appear wherever consumers are searching, regardless of device use,” says Jim Continenza, Chairman & CEO.
This year Vivial launched its latest mobile marketing solution—text messaging. This new service enables businesses to use texting for marketing efforts like lead generation and customer loyalty. Using mobile messaging to offer coupons and exclusive offers, company reminders and alerts, is a great way to engage with customers and prospects. Text messaging helps businesses seamlessly integrate texting campaigns with their other digital marketing activity, all powered through the same easy-to-use Vivial Marketing Platform.
Vivial is proud to be a leading innovator in the industry and one of the only marketing providers with this robust set of offerings. With text messaging, it has brought enterprise-grade technology and network reliability, once only available to Fortune 50 companies, to local and regional business owners.
Text messaging: the new pathway for marketing
Sixteen million text messages are sent every 60 seconds, and more than 6 billion text messages are sent in the US each day. Whether your business is trying to reach millennials, baby boomers or any generation in between, texting is a critical part of any digital marketing strategy. Research has shown text messaging campaigns to be extremely effective, both for reach and return on investment. So, if businesses are not including texting as part of their overall marketing strategy, they are missing a huge opportunity to connect with customers in a natural, non-invasive way.
Vivial’s text messaging service connects businesses with new and existing customers throughout the entire buyer journey. No longer do businesses need multiple providers to manage their omnichannel marketing strategy. And with Vivial’s on-demand account support team, businesses have a partner to assist in the development, implementation, and optimization of their campaign.
Vivial’s text messaging can help businesses enhance their overall digital marketing campaigns through tactics like:
Standing tall among competitors
Each business Vivial serves is unique, and its marketing needs vary so that the company matches its products and services to meet a client’s specific needs. Offering this individualized support is a true differentiator.
Vivial stands out because of its human touch. To ensure the highest customer satisfaction, on-demand support is included in every Vivial solution. That means business owners have an Account Coordinator to oversee the entire program, from monthly performance monitoring to project management. In addition, business owners have access to content writers, editors, social media strategists, and mobile experts to plan and develop a well-rounded marketing plan.
The roadmap ahead
As the martech industry continues to evolve, Vivial is constantly looking for opportunities to develop, innovate, build and acquire entities that will allow it to meet the needs of its customers. “It’s imperative that we always listen to the customer for their needs first, remain agile and work smarter to compete in a constantly changing digital and mobile landscape,” concludes Continenza.
In the coming year, the company will continue to look for new ways to grow these connections through innovative customer engagement tools that help businesses enhance the way they interact with their customers, build loyalty, manage content, and track results.
Greet the leader
Jim Continenza, Chairman, and CEO: An innovator in the marketing technology (martech) industry, Jim Continenza is Chairman and CEO of Vivial and the newly appointed Executive Chairman at Kodak. At Vivial, he is responsible for the strategic vision and charged with leading a team of more than 1,000 individuals across 20 markets—from Anchorage to Honolulu to the Big Apple. Jim is advancing the martech industry by making the complex simple and offering a straightforward suite of integrated online, social and mobile solutions to consumers.
Continenza serves on several boards, including Chairman of the Board of Merrill Corporation, LLC and Sorenson Communications LLC. He also serves on the Board of Directors of Nextel International, Inc. He holds a B.S. in business administration from the University of Wisconsin.