Media Matters Worldwide – Offering Effective and Efficient Media Solutions to Toughest Business Challenges

While media buying has always been integrated across available channels, today the process is integrated across practices into activities that used to be considered separate. Technology has intertwined social media, blogging, PR, communications and branding such that media planning and buying must take all of them into consideration. It has also enabled targeted messaging to custom audiences at a deeper level than in the past. Today, the digital revolution has enabled targeted media buying that acts like a sensor-tipped spear, honed in on and targeting the exact fish you want to catch. It’s a lot to take in, whether you’re new to media buying and planning or not. Digital media planning and buying is a process that helps businesses and brands connect with prospects and customers as they move through various buyer journey.

Media Matters Worldwide is one such independent, women-owned media planning, buying, and analytics agency with an audience-first, data-driven, client-centric, and people-first approach. The company has armed its dedicated team of experienced digital and traditional strategists with the tools they need to make smarter decisions because growing your business is as much about science as it is about the humanities. With a workforce that has been fully remote since 2005 and their client leads each having a minimum of ten years of client-facing management experience, the teams get off the ground running to bring nimble, nuanced, media-agnostic ideas to the table and deep relationships with traditional and digital partners to drive efficiencies and measurable growth for your brand.

Why Media Matters Worldwide

Media Matters Worldwide understands the power of technology. They have invested heavily in their in-house technology stack to arm their edicated team of experienced strategists with the tools they need to make smarter decisions. Leveraging the audience-first, data-driven, client-centric, and people-first approach, they meet and exceed their clients’ growth expectations.

Data: Their approach to campaign strategy begins with a data-first point of view. The company analyzes current audience and historical performance data and pair this analysis with competitive and audience universe research. This process of planning from the inside out will guide how the team identifies audience segments and the most efficient media and channels for the communication strategy and purchase path.

Technology: Their tech-savvy team continually vets best-of-breed technology companies to upgrade their media plans and ensure a data-centric, targeted approach. While they prefer long-term partnerships with technology vendors, they remain steadfastly technology agnostic, allowing us to recommend the best solutions for the clients.

Insights: Their real-time customized dashboard means a client’s KPIs are readily available in a visual format and optimizations are developed through a holistic marketing lens. CRM and website analytics are also integrated to provide a 360-degree view of each campaign.

Transparency: In giving their clients easy access to every step of the planning, buying, and optimization processes, they are inviting their collaboration and empowering them to make smarter marketing decisions.

Media Planning + Buying Services

From analytics and strategy to activation and performance metrics, Media Matters Worldwide provides clients with a full suite of integrated media planning and buying services for optimal reach and results. They have experience working with both B2C and B2B clients and specialize in buying and planning media across Television, Radio, Direct Mail, Paid Search, Social Media, Print, Out-of-home, Display, and Video. They develop a media mix, tactical strategies, and a customized tech stack based on audience data and clients’ goals. And when it comes to rate negotiations, their buyers are some of the most skilled negotiators in the business. The company runs programmatic campaigns in house, bringing audience insights and data and strategy transparency to all campaigns. Those insights can be leveraged across all campaign channels, ultimately creating a stronger, more holistic cohesive plan. MMWW strategizes the most effective and efficient media tactics and approaches for your business, outlines the recommended tech stack, and negotiates with vendors and publishers to get you the best possible rates for your campaign.

The team creates custom-built marketing and media data visualization dashboards for clients. Each dashboard is developed with the goal of creating a 360* view of how all media (paid, organic, PR, etc.) is driving and affecting overall business objectives. Dashboards are real time and are in an easy-to-read, digestible, sortable and exportable format. They are not a “set it and forget it” culture. Their teams always have an eye on performance and continuously optimize media campaigns with efforts focused on moving dollars toward the best-performing channels and partners in order to deliver maximum ROI for their clients.

Leadership | Media Matters Worldwide

Taji Zaminasli is the Co-Founder + Managing Partner of Media Matters Worldwide.

Josy Amann is the Co-Founder + Managing Partner of Media Matters Worldwide.

"We are media industry innovators, tech-obsessed, data-first strategists who believe in educating clients through transparent collaboration."