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August Edition 2022

Innovative products and solutions by Minimum help companies seamlessly adapt to the No-code movement


In the digital world we live in, No code offers robust functionality and the ability to turnover projects in a fraction of the time it would otherwise take than if they were built using the usual traditional or low-code options. Visual interfaces offered by No-code bridge the gap between an idea and a workable application, thus helping developers get products to the market faster with fewer hiccups. Though many companies offer No-code solutions, Minimum stands apart from the rest due to its skills and expertise.

Minimum helps companies to validate hypotheses without code, building digital products and implementing design solutions based on data to solve business problems. Minimum is part of the next generation of product designers who truly believe that every product must be born from the willing of solving people's needs to be successful .Minimum’s team of designers, builders and business thinkers working together using lean startup and shape up methodologies to help great entrepreneurs and companies bring their ideas to life in a matter of weeks using No Code solutions.

Once you work with Minimum you will have full transparency on the whole process to create your custom digital product. You will walk away with a digital custom product and the whole workflow working ready to go to market and validate your ideas.

Q. What is No Code?

The No-code movement is empowering all people to be able to create and use the benefits of programming without the need to learn how to write code. Nowadays building a website, apps, custom integrations, and automation is reachable to everyone. This movement facilitates the creation of websites or apps and their maintenance over time by people with non-technical profiles. It allows to create anything on the Internet .What used to require a team of programmers who knew programming languages and several months of development can now be executed through no-code development platforms by those who do not have this technical background.

Nowadays businesses mainly use no-code tools like Zapier or Integromat to automate tasks and connect products, Airtable to create databases or Webflow to create amazing websites and products without code, but every day new tools emerge that make it easier and faster to create digital solutions.

Q. Why is No Code changing the world?

The evolution of tools towards an "API First" model, in which the priority is to offer the service or functionality in a way that can be consumed by other applications, has made it more viable than ever to create digital products based on combining services through its API. In addition, the appearance of tools that add a layer of visual automation to this process, such as Make (Formerly Integromat), Zapier or IFTTT has made this available connection to a greater number of people who do not have technical knowledge. Added to this huge movement, platforms like Shopify, Webflow or Bubble, are growing and offering a robust solution to fit the needs of many types of businesses, at a faster speed than traditionally.

No-code is not simply about what can be done, but also empowering non-technical profiles to create, and allowing you to free up your technical team and develop solutions to business problems in less time

The empowerment of no-code

No-code breaks down barriers. It empowers non-technical people to turn their ideas into reality. Thanks to a further abstraction of code and with visual interfaces, they bring complex concepts closer to people who do not have the necessary technical knowledge. In short, they allow more people to have access to create software, and not just consume it. A person with a certain business vision to be able to prioritize, with empathy to put him/herself in the place of his/her users and with enough execution capacity to be able to build his/her own artifacts or experiments - without having to depend on a technological team to develop it. The figure of the Product Maker is something that already exists, generally people who come from the world of technology and evolve towards business, or from the world of design with a certain technical background. No-code allows you to understand when you can take advantage of these tools and not reinvent the wheel when you don't need to.

It enables you to create small artifacts - such as a form with some conditional logic using Arengu, to be saved in your database, as a landing page to validate your hypothesis or as a small app to be more efficient in your day-to-day life – autonomously .Understanding also how the tools and products are built, allows you to make better decisions on the business and technological needs, being able to make better decisions - and understanding when it is useful and when it is not. The main differences that are overlooked are seeing is not so much what you are able to do, but who is able to do it. Finding profiles that combine all these characteristics is particularly difficult. However, no-code democratizes and brings people who do not have this technical knowledge closer.

Knowing the limitations.

One of the main responsibilities as a Product Maker, especially understanding it from the perspective of the No-code Product Maker is to know the limits you will encounter .It is possible that certain no-code tools are not the best solution to the problem you are facing. That's where it makes sense to allocate resources from the technical team - or ask for help if you're on your own. No-code allows you to navigate scenarios where uncertainty is high and you are looking to reduce risk. In scenarios where this uncertainty is lower and you don't run as much product risk, it may make sense to go straight to development.

And the best way to learn with these tools is precisely to use them in projects that promise to offer a solution to a problem you are facing. You will probably come to crossroads and dead ends, but you will learn along the way. Knowing these limits helps, also, to think about how an individual can design their product to make it achievable with the tools and resources they have at their disposal. Maybe this functionality that you consider essential can be done in a simpler way .No-code often forces simplification, working on the essence of the product to convey the value proposition.

Bustos, CEO and Co-founder

“We build outstanding and fast websites that empower your marketing department while your tech team works on your product”.

“Faster go-to-market thanks to no-code and low-code tools. We build functional solutions in weeks, not months”.