Moloco: Transforming the Future of Advertising with Machine Learning and AI

Every great revolution in technology begins with a question; not of what’s possible, but of what’s next. Moloco was built on that very spirit of curiosity and innovation. Founded by former engineers from Google, Twitter, and Amazon, the company emerged from a simple but profound realization: the future of advertising belongs to intelligence — not intuition.

Today, Moloco stands as one of the world’s fastest-growing AI-powered digital advertising companies, helping businesses unlock the hidden potential of their first-party data. The company’s mission is to empower businesses of all sizes to grow through operational machine learning — not by guessing what audiences want, but by understanding it at scale.

The Heart of Moloco

Moloco’s foundation lies in a simple yet powerful vision — to democratize machine learning and make it accessible for every business. For too long, the power of AI-driven advertising was confined to tech giants. Moloco broke that barrier, allowing even emerging brands to harness machine learning to achieve tangible business outcomes.

Their platforms transform raw, unstructured data into actionable intelligence, enabling marketers, retailers, and streaming platforms to make informed decisions that drive measurable results. By combining automation, optimization, and transparency, Moloco ensures that every campaign isn’t just seen — it’s felt.

But beyond technology, what sets Moloco apart is empathy. Through Moloco Love, the company’s global social good initiative, employees unite behind causes that matter — from charitable giving to community volunteering. It’s a reflection of Moloco’s belief that real success is measured not only by business growth but by the positive change one creates along the way.

Leveraging Industry-Leading Solutions

Moloco Ads

When it comes to digital marketing, Moloco Ads is the company’s flagship innovation — a performance-driven, AI-powered advertising solution built specifically for app marketers. Designed for outcomes rather than impressions, Moloco Ads helps brands reach over two billion daily active users across more than three million trusted apps.

With machine learning at its core, the platform enables businesses to find and engage audiences wherever they are — from casual gaming apps to social networks — ensuring that every interaction drives value. Its models optimize 90% of total spend for return on ad spend (ROAS) and cost per acquisition (CPA), leading to measurable growth.

Whether it’s user acquisition or re-engagement, Moloco Ads operates as a unified ecosystem, streamlining the entire customer lifecycle. The platform’s success is reflected in its partnerships with top global brands like Pinterest, Experian, Roblox, King, and Scopely — names that trust Moloco not just for reach but for results.

Transparency sits at the heart of Moloco Ads. Advertisers gain complete visibility into where their ads appear, which creatives perform best, and what delivers real value. With flexible measurement tools and A/B testing capabilities, Moloco ensures advertisers don’t just run campaigns — they run smarter ones.

Moloco Commerce Media

Moloco Commerce Media helps retailers and marketplaces transform that data into powerful insights, enabling them to grow their onsite advertising revenue by three to five times.

As the only AI-native onsite ads platform in the retail media space, Moloco Commerce Media empowers businesses to personalize ads for each shopper in real time. The platform’s deep neural networks analyze more than 600 billion ad requests daily, three times more than Pinterest, Snapchat, and Twitter combined.

This unmatched processing power translates into relevance and performance. By optimizing every single ad impression, Moloco ensures a perfect balance — 1:1 personalization for users, maximum yield for retailers, and superior results for advertisers.

Moloco’s Commerce Media platform also simplifies operations by automating end-to-end ad management. From campaign setup to optimization and reporting, retailers can scale effortlessly while maintaining transparency and control.

The Road Ahead

As AI continues to reshape the digital landscape, Moloco remains a step ahead — pioneering solutions that merge machine precision with human insight. Its platforms are not just tools for advertisers; they are catalysts for transformation.

From app marketers to retailers and streaming networks, Moloco’s clients share a common goal, to make every interaction meaningful, Moloco makes that possible and stands as the quiet force turning data into dialogue, impressions into impact, and technology into trust.

Ikkjin Ahn | Co-founder & CEO

As CEO, Ikkjin sets the strategy and vision for the company. Ikkjin is often sought out for his opinions on machine learning, data privacy, performance advertising, and growth marketing. He leads the company’s continual investment in machine learning and R&D and has led the company through significant revenue growth, global office expansions and staffing increases while earning recognition as a Great Place to Work and as a Deloitte Fast 500 company. Ikkjin is an advocate for all employees by ensuring that Moloco continues to be an inviting employer that welcomes diversity and provides opportunities for employees to learn and advance their careers.

“We empower businesses of all sizes to grow through operational machine learning.”