The most reliable service provider: Momentum ITSMA

Momentum ITSMA is a strategic client growth consultancy, dedicated to helping ambitious firms achieves market-beating growth by winning, retaining, and expanding their most valuable client relationships. The team provides comprehensive research, consulting, and learning services, enabling clients to gain significant market share. The team does this by helping firms develop impactful programs, build high-performing go-to-market teams, and embed client-focused growth strategies across revenue operations.

The team has helped clients achieve remarkable results in key accounts – 5x win rates, double NPS scores, and significant improvements in sales velocity. The team has codified how to align the clients ‘sales and marketing teams to drive performance, through the expertise and real-world experience. And through the strategic client growth community, the team helps the clients drive market-beating success by connecting with marketing leaders, ABM program leaders, and practitioners through regular events and the community platform. Exclusive access to buyer research studies and data, frameworks and assessments, and findings from the Advisory Board keeps the clients’ one step ahead of the market.

The consultants have unparalleled expertise in understanding how the Global 2000 make purchasing decisions, and the team leverage this knowledge – along with the hands-on work winning, retaining and growing accounts, to deliver exceptional performance. As the pioneers of Account-Based Marketing, the team is a trusted partner to leading organizations in the technology, financial services, and professional services sectors. And the ongoing innovation ensures the clients consistently outperform their competitors.

Top services provided by the firm

GTM Strategies: Without a robust GTM strategy, valuable time and resources can be squandered on initiatives that fail to deliver tangible results. This is where Momentum ITSMA steps in to guide and empower the clients on the clients’ growth journey. With the expertise in crafting result-driven GTM strategies and translating them into actionable plans, the team serves as a catalyst for the clients’ success. At the core of the approach lies the pursuit of valuable insights into the clients’ market dynamics. The dedicated research teams diligently explore and analyze market trends, identify relevant competitors, and gain a deep understanding of the clients’ potential customers’ needs, attitudes, and behaviors. Armed with this vital knowledge, the team work with the clients to build a customized strategy that aligns with the clients’ short-term objectives and long-term aspirations.

Account Analytics: The deeper the clients’ knowledge, the deeper the clients can penetrate the account and win new business. Most research projects don’t hit their true potential due to an inability to follow through to action. With client analytics as the compass, the team offers a comprehensive toolkit for pinpointing investments and aligning resources. The approach provides an ongoing pulse on relationship dynamics, reputation, and revenue performance across the clients’ most valuable clients. The result is a tailored action plan that capitalizes on strengths and tackles challenges head-on. The team is the clients’ holistic partner in comprehending, strategizing, and enriching client relationships, reputation, and revenue. Through data-driven insights, strategic transformation, and continuous evaluation, the team equips the clients to thrive.

Marketing Development: At Momentum ITSMA, the team understands how crucial it is to not just survive but thrive in the face of challenges. The team is dedicated to empowering organizations with the knowledge, skills, and insights that are essential for achieving remarkable outcomes. The industry-leading ABM training and certification programs set new standards, equipping participants to drive impressive growth and results. The focus goes beyond theoretical knowledge. The team is committed to building the clients’ team’s internal capabilities, empowering them to execute successful ABM programs that yield sustainable and long-term business impact. Through the ABM training and development, the clients’ sales teams will be armed with the essential tools, insights, and content to outperform competitors, drive remarkable growth, and achieve lasting success.

ABM Strategy: At Momentum ITSMA, the team leads the way as pioneers of Account-Based Marketing, offering unrivaled experience and expertise to succeed in the clients’ most valuable client accounts. The empowered approach focuses on evidence-based ABM, concentrating on impactful interactions to build strong relationships, enhance reputation, and enable the clients to win.

Account research, which is delving deep into key accounts to extract insights for informed decision-making. ABM plans and strategy is the tailored ABM plans and strategies for maximum engagement. Account value propositions means developing unique value propositions for enhanced market positioning.

Utilizing the ABM adoption model, seven pillars for success, and 21 critical success factors, the team helps to craft a powerful ABM strategy and operating model. The team drives growth by aligning teams and leveraging account research to identify prime opportunities. With a focused nurturing approach, the team will help the clients transform niche supplier relationships into significant investments.

Meet the leader behind the success of Momentum ITSMA

Alisha Lyndon, Chief Executive Officer

Alisha is the Chief Executive Officer at Momentum ITSMA, with over 20 years of experience advising technology, professional services, and financial services firms on revenue performance, go-to-market, and strategic account growth. Entrepreneur and growth evangelist, Alisha pioneered Account-Based Marketing and went on to establish the first consulting firm to focus on driving revenue in strategic accounts. She is host to America’s top 100 management podcast, Account-Based Marketing, author of The ABM Effect: How to Win, Retain and Grow Valuable Clients, is a regular contributor to Forbes, and a speaker on go-to-market topics.

During her career, Alisha has advised a wide range of global enterprises including Accenture, Google, and State Street. Prior to Momentum ITSMA, Alisha spent 10 years in sales and marketing roles at solutions providers, including Logicall and Microsoft. Outside of work, Alisha enjoys getting outside (walking, cycling, running, skiing) hosting the Breaking the Bias podcast, and is a serial self-builder.

“Supercharge your strategic client growth”