The Silicon Review
At one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. But within just the past few years, the importance of digital marketing has become something else. It’s become an integral part of what a business is to its customers. It’s no longer enough to have a website or run some un-focused Ads campaign. As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear.
Motava is one such company that specializes in website creation and digital marketing. Previously operating as Dalmatech, from 2003 to 2009 the name Motava was created to rebrand with same core team for the newly offered digital marketing services. Dalmatech’s beginnings were in offering tech services and quickly expanded a year later to web design and development services in response to high demand. The brand shift to Motava was done to focus its image and services away from the technical and onto the creative. Since 2003, the core team has been virtually unchanged, forming a cohesive group with years of experience in website creation and digital marketing. In January 2020, Motava moved its headquarters to the historic Fillmore Street in San Francisco.
Cutting-Edge Digital Marketing Services Delivered
Content Strategy: Content copywriting is approached with careful strategy and planning stemming from the discovery phase and keyword research to write content that is highly searched, popular and meaningful. In its discovery phase, they discuss your business in great detail, profiling your target audience and what information they’re looking for on sites like yours to create a cohesive content strategy. It looks at what avenues they use most to find and view content, such as search engines, social media networks or blogs. The company identifies keywords that are useful to structure content around and identify content marketing and promotion opportunities through high quality industry-related sites in its link building campaigns. Its content copywriting services are optimized for engaging readability to lead to conversions, not for arbitrary and outdated numbers like keyword density as many SEOs promote.
Search Engine Optimization: The techniques associated with SEO 10 years ago are largely obsolete today. Search engines stopped paying attention to things that used to matter like hidden Meta keywords and spam all-purpose directory listings. Search engines stopped paying attention because people stopped paying attention. People are engaged with reading relevant content that helps them find what they’re looking for. They respond to attractive website design and interactive features. They electronically share links with friends through email and social networks. The company looks at a website from all angles in an optimization campaign. From start to finish, on-site and off-site, paid and unpaid marketing, website optimization is all-encompassing and much more than just search rankings.
ongoingIT: It helps you stop wasting precious resources and unnecessary overhead trying to manage IT internally, providing solutions to give you the protection and support you’re looking for. Stop delaying your business, team, and customers with poor IT performance or, at worst, putting them at risk. You need efficient IT systems and services to ensure that your business network is stable, sound and secure, but expensive in-house operations are hard to budget for as a small or medium business owner. With ongoingIT, you get the same level of service, efficiency and expertise that larger companies with in-house support services enjoy for a fraction of the price. Design tailored to your target audience is of great importance. After all, they are the ones using the site so what they are looking for matters the most. The company helps define your target audience’s profiles (most businesses will have many target audiences) including factors such as visit goals, knowledge level and substitution rate (AKA competition level).
The Leader Upfront
Brandon Talaich is the Principal Consultant and Founding Partner of Motava. With a wealth of PR, marketing & IT experience for several companies including Fortune 500, he provides basis for high-end integration. His experience includes: Custom Enterprise Resource Planning (ERP), complex web applications, terminal/thin client computing, virtual machine implementation & real-time manufacturing monitoring.