The Silicon Review
The practice of marketing is almost as old as that of selling itself. It is straightforward and logical that if someone is selling something or providing a service then the business is benefitted if everyone else knew about it. The era of personal computers and the advent of the internet have ended up giving businesses an enormous platform to reach out to new clients and maintain relations with existing ones. Moreover, companies can deliver customized marketing content to their customers at any time and anywhere, with almost no cost.
Mailchimp is a company that provides a massive marketing platform for corporations to advertise their products and services all across the world, in the form of automated emails, landing pages and social media advertising pages on Facebook and Instagram. It also allows businesses to maintain regular correspondence with their existing customers. Today, Mailchimp sends over ten billion automated emails every single day.
Consider it your personal think tank. The always-on marketing platform works around the clock to help you find your people, grow your business, and get smarter as you go.
Mailchimp gives businesses and marketers numerous ways to reach more people. It’s an all-in-one place to find all the tools to fuel growth.
Mailchimp has tie-ups with some of the largest and most prestigious companies that develop applications and provide web services. These associations allow for regular newsletters, promotional emails, and custom notifications. Some of them include –
Mailchimp lets service providers have an always-on platform to help them send the right message to the right people at the right time, without having to do the actual sending. It is a definite workforce multiplier.
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Automated emails make it easy to start conversations and keep them going, whether you have a handful of fans or millions of them.
One of the most important features of Mailchimp is the platform it provides for companies to interact with their customers both new and recurring. In addition to acquiring new customers, it is very important that business retain existing ones. This allows for greater conversions and increased sales. This is accomplished through regular emails to customers reminding them of un-purchased goods leftover in their online shopping cart. Another way of maintaining correspondence with customers is to recommend products through email during special occasions such as birthdays, anniversaries and so on, with the occasional rewards and special sales offers for loyal and frequent customers. This is an excellent way to cultivate a healthy relationship with clients. Mailchimp also allows sellers to follow-up with their customers after purchase to get valuable feedback, in addition to sending a warm greeting after a new customer’s very first purchase.
Marketing is not only about improving the products and the sales pitch; it’s also about assessing the market scenario and knowing which of your products and services are popular and which ones are not. Such a careful analysis of products and customer preference patterns allows companies to consolidate their efforts and maximize the turnover. Mailchimp provides various tools for businesses and marketers to analyze their market and make the necessary improvements.
Meet the Maverick Founder of Mailchimp, Ben Chestnut
Ben Chestnut was born in Augusta, Georgia and studied at the University of Georgia, majoring in physics. He later went on to study industrial design at the Georgia Institute of Technology. He founded Mailchimp in 2001 and over the years guided its growth without any funding from venture capitalists, thereby maintaining complete ownership of his company. Today, Mailchimp has over 15 million active users in over 175 countries, thanks to the perseverance and dedication of its founder.