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50 Most Admired Companies of the Year 2020

With the zeal to prepare for any situation, Nasco Healthcare is supporting frontline healthcare workers with quality tools


It is one of the daunting tasks for the health system to capitalize on the opportunity and prepare the health workforce to work towards the attainment of its objectives. The shortage of healthcare providers is looming around hospitals, and only proper training and developmental programs can help them retain employees and improve their skills.

Training of frontline workers plays an important role in improving the quality of care for patients. The need to enhance their skills is an inevitable requirement. Simulation-based training is gaining traction in the healthcare training segment, and companies like Nasco Healthcare are pioneering heavily in this segment.

At Nasco Healthcare, the team is dedicated to preparing the frontline healthcare professional to be ready to serve. The professionals are prepared to answer the call, make split-second decisions, deliver when it counts, ready for any situation, and save lives. Nasco Healthcare was founded in 1941 and is based in Saugerties, NY, and Fort Atkinson, WI.

In conversation with Ken Miller, President and CEO of Nasco Healthcare

Q. Can you explain your contribution and health services in brief?

I have been in the healthcare industry for 30 plus years, and I've always felt that I am able to do well. Specifically, I feel that in the healthcare industry, we have the unique opportunity to change the lives of people in our community that suffer from different types of conditions and ailments. I have always been committed to making a difference around the world and specifically at Nasco Healthcare; I feel that we are uniquely positioned to help all frontline healthcare professionals be ready whenever the time calls for them to step in and save a life.

Q. What motivated you to reinvent the training and simulation in healthcare?

The number one health crisis worldwide is medical errors and it is also the third leading cause of death in the United States. I felt extremely motivated to reinvent training simulation solutions that could help healthcare professionals be better prepared with the skills necessary to help save lives around the world and combat this issue of medical errors. Healthcare professionals need to practice for effect and certify the skills necessary to treat all different types of conditions around the world and healthcare simulation is uniquely positioned to help them.

Q. How do you manage to train and source quality individuals to maintain the quality of service?

Firstly, we search for the best of the best. Secondly, we are committed to ensuring that we have a diverse workforce made up of gender diversity, ethnicity, and cultural diversity. Third, we try to create an environment where all professionals and all associates have the opportunity to reach their full potential. I think that we are in a very exciting, fast-growing industry of healthcare. We have created a very purpose-driven organization where associates can feel empowered and motivated to make a difference in the world.

Q. How do you manage to maintain the affordability and profitability of your products and services?

Yes, number one is that healthcare expenditure around the globe is incredibly expensive; therefore, we feel that we have a responsibility to develop durable, high quality, affordable solutions that meet a marketplace. So what we have done is that we have created a highly efficient, high-quality manufacturing organization in New York and in Wisconsin that has the appropriate cost base to be able to manage the affordability of our solutions. Secondly, we are very focused on uncovering the most critical unmet needs in the marketplace and creating solutions directed at meeting those unmet needs, specifically with no extra bells and whistles. By doing so, we believe that we can produce and sell the highest quality, most innovative made-in-USA solutions that are affordable to the marketplace.

Q. How do you manage to deal with the ever-changing dynamics of healthcare technology?

Healthcare is a very dynamic market in itself, and with the fast-moving, ever-changing digital marketplace that is emerging, we need to stay at the forefront. Therefore, we stay incredibly connected and well informed about all of the latest technology which is available, whether that is sourced from the United States, Europe, Asia or Latin America. We search, synthesize, and ultimately select the game-changing solutions that will ultimately meet our customers' needs and help them perfect the skills necessary to save a life. So, you know, technology is fast-paced. We have an extremely nimble organization and are aggressive at pursuing the most innovative technology to provide the best solution.

Q. Can you tell us about your marketing strategy?

Yes, the first thing that we do is intimately understand our customers' needs. Secondly, we have created two vertically integrated organizations in North America and one in all international markets. These segments support everything from sales, marketing, customer service, technical support, and order fulfillment. And so therefore, those vertically integrated organizations are able to cultivate strategy and execution plans that are specifically designed to meet the needs of our very diverse marketplace. So whether that be in Thailand, in England, in Brazil, or even here in North America, we can truly meet the needs of our customers. We have an extra focus on customer service. Our aim and ambition are always to delight our customers and be number one in the healthcare simulations in terms of delivering high satisfaction with high quality, affordable solutions.

Q. Do you have any new solutions ready to be launched?

Absolutely, we are about to launch our next generation geriatric simulator. As you can imagine, the aging population due to the baby boomers is exploding worldwide, and our elderly population's needs are ever-present in the healthcare sector. Therefore, we have developed a fully integrated turnkey solution for the geriatric market. Our new product is called TERi, and it has the unique ability to ensure that all healthcare professionals are ready to train, manage and support the needs of our elderly population, everything from resuscitation to CPR to intubating a patient to catheterization to daily living support. So we are really excited about helping to meet the needs of the caregivers of our geriatric population.

Q. Would you like to share something with our readers?

The only thing that I would add is that all healthcare companies have an obligation to help in these times of the COVID-19 pandemic. Come back, address the number one public health crisis around the world, which is to ensure that all of our healthcare professionals be ready when the time is called to help save a life. And I believe that the healthcare simulation market has a unique opportunity to help revolutionize and transform healthcare around the world.

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Meet the leader behind the success of Nasco Healthcare

As President and CEO of Nasco Healthcare, Ken Miller is focused on developing global high-performance teams to drive commercial and operational excellence. Ken is a global healthcare executive and cross-industry board member with 30+ years of experience. He is known as a shapeshifter for high-potential companies for launching, transforming and evolving world-class companies into profitable & growing businesses. Prior to Nasco Healthcare, he served as Worldwide President Diabetes Care, BD where he revitalized the group into a world-leading organization. Prior to that, Ken transformed a start-up into a global leader by helping to build the Mucinex brand, ultimately acquired by Reckitt Benckiser. Ken has also held leadership roles at blue chip companies such as Pfizer (Pharmacia), GlaxoSmithKline (SKB), Roche Labs and Novo Nordisk.

“Our products prepare frontline healthcare heroes to Be READY the moment they are called upon.”