A creative UI UX designer collaborating & working closely to deliver an impeccable combination of design and usability: OCTET

The Silicon Review

Imagine you have developed a product with all the bells and whistles, and you are confident that the product is going to rock in the market and be the top performer. But weeks after you launch it, you find that the product has hardly got any users and people are posting poor reviews. What will you do in such a case? Is it a failure of your product or your product’s design? This is where you need to have UX design audit. It is easy to measure if the user loves the design of an app or the website, but it is rather difficult to identify where the design has failed. There may be several inconsistencies in the design, which may feel isolated at first, but they all are connected. These inconsistencies are identified during the UX design audit phase. OCTET is UI UX design studio with transparent iterative approach. With fast thinking brains at work, coming up with an idea becomes easy & faster which helps to test the prototype in advance.

UX Design Audit

A UX design audit is an important part of the design evaluation and structuring process. Think of it as a health check of your product. It ensures that the product is performing consistently across all channels and it is meeting all expectations. UX design audit helps to discover usability problems by research and analysis. It helps in pinpointing critical gaps in the user journey that prevents customers from executing the target actions they’re supposed to take. During an audit, experts review all visual design elements used in the product – be it a website or an app. UX design audit answer crucial questions like:

What is the friction users experience in their customer journey?
How do these frictions influence customers’ behavior?
Where is that point users leave a website or a product?

The variety of methods used during the UX design audit allows one to view problems from different angles and find their most likely reasons. During UX Design Audit, auditors conduct user testing to get to know it from the user’s perspective. Here, they analyze whether the product meets user goals, errors encountered by users and compliance with business standards like Nielsen heuristics. You cannot find out whether the product is aligned with the business objectives unless you don’t know them in the first place. Before starting out any project, be it design or audit, it is imperative for designers to understand the goals a business wants to achieve. The best way to do this is by conducting stakeholder interviews, which involve key people from different departments that are concerned with the product or website’s performance. This would include the CEO or the founder, Chief Product Officer, Chief Technology Officer, Product Owner, Product Manager, Marketing Manager and people from the Sales and Customer Support team. This way, you can have a holistic view of the website, and understand what is the importance of the product to each of them. After that, you can start assessing whether the product is meeting the set benchmarks or not.

UX design audit is a highly crucial procedure that you need to perform to assess the reasons behind the gap between your expectations and actual product performance. It is an investment that will pay you the best returns by optimizing the performance of your product and revitalizing it to generate more revenue, boost customer loyalty and enhance user satisfaction. With OCTET’s professional UX Design Audit services, you will find errors that can be fixed and explore new ways to enhance your ROI. But that’s not it. You need to implement the suggested improvements too.

Creating Enterprise Design Systems

Enterprise Design Systems are one of the most crucial aspects to consider while you are designing an enterprise product. By doing so, teams can speak the same visual language, collaborate on designs, and develop a consistent brand identity and personality even if they are dispersed across multiple nations and regions. It streamlines the entire process of product design and bridges the gap between design and development. It is also responsible for driving change in innovation and transformation and holds the key to ensuring a consistent user experience. Is it that simple? No. A lot of work goes into implementing a design system. Teams can work more effectively to create excellent design systems and present unique solutions with the help of an enterprise design system. You can get in touch with a leading enterprise UX design agency like Octet Design Studio to create your own enterprise products by building scalable design systems.

Meet the leader behind the success of OCTET

Aakash Jethwani, Founder and Creative Director of OCTET likes to create a balance between design, technology, people and business. He is a learner, planner and believer. He is a champ when it comes to planning and leading strategies and loves it when results exceed expectations. He aims to create an impact by supporting the Indian ecosystem for the greater good. For him, every day is a roller-coaster ride and he supports every team member for their contribution to the vision of the company. He believes that UX and innovation will always go hand-in-hand. New discoveries and innovations will continue to help people and businesses. He aims to be the biggest trusted leader in the design world with a vision to disrupt the UX design business by a groundbreaking approach.