Offering intelligent marketing technology products for enterprises to maximize the value of every interaction: Flytxt

Adopting and adapting to digital is more than an afterthought in business today. To stay competitive and relevant, it's crucial for companies to begin and progress their transition to digital transformation.

With digital disruptors snapping at the heels of many industries, success will come to the businesses that ensure their workforce is skilled in the best practices of the digital age. Moreover, this transformation must be weaved into the fabric of the company and championed by leadership to have maximum impact.

Flytxt offers intelligent marketing technology products for enterprises to maximize the value of every interaction across each one of their customers’ evolving digital journeys. Flytxt products package analytics, artificial intelligence and marketing automation capabilities for enterprises, to understand their customers, predict their expectations and respond to them in real -time, building longer, deeper and more profitable customer relationships. The products and solutions are used by more than a hundred B2C enterprises, especially Telcos, for maximizing revenue uplift through intelligent customer engagement. Flytxt has a proven track record of serving continuous, dynamic demands of B2C enterprises operating in hyper-competitive and dynamic markets; with preferred outcome-based software as a service business model, reducing risks for its clients. Flytxt with its products and enabling services have consistently delivered up to 7% uplift on net revenue for its global Telco clients.

NEON-dXINTELLIGENT B2C Marketing Automation

Packages analytics, artificial intelligence, and marketing automation into one out-of-the-box’, easy to use Customer Value Management (CVM) solution that integrates seamlessly with the CRM environment of the client. It is designed to learn, predict, recommend and act in real-time, allowing enterprises’ marketing teams to easily and efficiently plan and execute CVM campaigns to generate measurable revenue uplift. NEON-dX can be deployed on-premise as well as on cloud.

OFFER-XINTELLIGENT DECISIONING ENGINE

Powered by machine learning capabilities, Offer-X can seamlessly integrate with any marketing automation environment of the client. It is designed to improve enterprises’ marketing effectiveness through individual strategy driven up sell and cross sell offer recommendation.

Decisioning engine applies machine learning techniques to recommend right offers and products to each customer based on their historical usage behavior and contextual needs. It can also optimize recommendations as per the business objective of enterprises.

DIGITAL CUSTOMER VALUE MANAGEMENT

With digital customer value management solution, understand your customers deeper, predict their contextual needs and extend right products and services across digital channels and touch points to personalize customer interactions and maximize customer lifetime value.

Engage the customers in the right moments across journey with right products to maximize customer lifetime value. Precision Marketer is packaged with analytics and marketing automation capabilities to execute a variety of outbound marketing campaigns for upsell, cross-sell, retention and loyalty enhancement.

Personalize your interactions and conversations with customers to provide a seamless experience across touch points. Machine learned recommendation and prioritization of offers in Intent Management can optimize inbound engagements to increase conversions and offer take up rate.

Multi-Channel Contextual Marketing

With multi-channel contextual marketing solution, understand your customers deeper and predict their needs across each usage context and life cycle stage to extend right products and services, thus maximizing customer lifetime value.

Engage the customers in the right moments across journey with right products to maximize value of interactions and meet your marketing objectives. Make use of Precision Marketer to do real time analysis and real time actions at scale, combining stream and batch analysis, of volumes of data and billions of transactions for real time contextual marketing to each and every customer.

Micro-segment your customer base with precision by analyzing historical usage behavior and recent customer interactions. Make use of Packaged Analytics Models and exploratory analysis templates in Precision Marketer to derive variety of customer insights from data and make more informed decisions while executing outbound campaigns for maximizing revenue uplift.

Customer Value Maximizer

With customer value maximizer solution, make use of recommendation engine that can extend machine learned next best offers across your existing customer engagement workflows and touch points to maximize up -sell/cross-sell/retention opportunities with each customer to generate higher revenue uplift.

With customer value maximizer solution, make use of recommendation engine that can extend machine learned next best offers across your existing customer engagement workflows and touch points to maximize up -sell/cross-sell/retention opportunities with each customer to generate higher revenue uplift.

Delivering Value-As-A-Service

Flytxt provides comprehensive services through a strong team of big data experts, data scientists, experienced marketers, sales & operations specialists and business consultants. These enabling services are designed to help clients realize the desired business results quickly and effortlessly.

Meet Dr. Vinod Vasudevan, CEO

Dr. Vinod Vasudevan is responsible for driving the company’s strategic direction and overall management. Dr. Vasudevan brings to Flytxt more than 20 years of experience in mobile industry across the world. He has held senior management roles in technology start-ups, applied R&D and large telecommunications companies like Reliance Communications, India, Newstakes Inc, USA, KRDL, Singapore and NTT, Japan. An industry thought-leader, Dr.Vasudevan holds several patents and has won many awards. He is an alumnus of Indian Institute of Technology, Kharagpur.

“Flytxt has 400+ employees which include AI and Machine Learning Experts, Telecom Marketing Consultants, R&D Engineers, Data Scientists and Big Data Operations Specialists.”