The Silicon Review
Omniaz is building augmented reality shopping experiences for the consumers of tomorrow through the use of computer vision and augmented reality (AR). Their scalable solution provides brands and retailers in the FMCG and retail industry with the ability to converge the online and offline shopping experiences in order to better serve and engage with consumers.
With offices in Singapore and Poland, Omniaz aims to accelerate the digital transformation in the Southeast Asia (SEA) and Central and Eastern Europe (CEE) regions. Fuelled by data and creative use of technology, their solution and services are curated for the next generation of businesses and consumers.
Struggling with store display and floor or shelf space in brick-and-mortar outlets? With Omniaz solution, clients only need to place one variation of each product physically in stores. The rest can be "displayed" to shoppers virtually via AR — all they need to do is scan a QR code. The Omniaz AR configurator allows shoppers to view products in different colors, textures, sizes, and with different add-ons, making this a space- and cost-saving solution for businesses with bulky items.
The Omniaz web-based AR solution is ideal for advertising online as it does not require any additional app downloads. Through it, clients reach out to consumers worldwide through social media and Google Swirl with visually rich AR ads.
Omniaz for Beverages is an end-to-end industry-tailored AR solution for wines, beers, and spirits. Through this offering, Omniaz helps resolve challenges faced by brands around consumer engagement, as well as help consumers make better drinks choices.
"We ideated with Omniaz about how we can add an element of gamification to our campaign. We’ve also seen how AR can be used in creative ways to effectively drive sales," said Chris Milliken, CEO of PengWine.
The company makes AR commerce easily accessible via any mobile web browser, this web-based AR feature can be used widely on a website and ecommerce sites, as well as to advertise on popular social media platforms and the Google Network. And through their mobile app consumers can dive into immersive AR experiences to discover wines, beers, and spirits. With extended product information, they will be able to learn more about any beverage, discover new drinks, and make better purchase decisions.
"Omniaz helped us to acquire new customer insights. It's exactly the kind of immersive technology that we need to strengthen our position as the leading wine retailer in SEA," explained Christel, Marketing Manager, Wine Connection.
Businesses can get access to this Omniaz's one-stop platform where they can manage their AR content and product information, as well as obtain and analyze data for consumer and sales insights.
Omniaz's Vision and Technological Architecture
Despite the acceleration of digital transformation in many aspects, AR is relatively new and its place in sales and marketing strategies as we know it has yet to be clearly defined. Businesses shy away from dipping their toes in the AR waters as it lies outside of their comfort zone. To top it off, the uncertainty towards its efficiency (i.e. app downloads, user engagement, impact on sales, etc.) stops some from venturing into what we call “AR Commerce” while others embrace it.
Enter WebAR — AR that is accessible directly from the mobile web browser.
Rather than requiring users to search for and download an app to view the AR content, WebAR can simply be launched by scanning a QR code or tapping on a web link from any smartphone or tablet device with a camera. This reduces the number of steps a user has to take between awareness and experience. Now, the journey from scan to experience is seamless and frictionless.
On top of that, eliminating the need for an app means that your reach is now expanded to basically anyone with a smartphone or tablet. That's a whopping 3.5 billion users, according to Statista, up from 2.5 billion just four years ago (2016).
Omniaz's WebAR can be used to support users throughout the entire retail journey — from advertising and engagement, through to purchase and retention. Picture the following scenario:
Guiding users from awareness right up to purchase is key in a highly saturated market, where options are diverse but information needed to make the right choice is scarce. After all, simplifying the consumer’s decision-making process increases likelihood of purchase by up to 86%.
Lukasz Piotrowski, Founder and CEO
Lukasz is results-oriented and decisive, internationally seasoned business development and improvement strategist. He possesses extensive experience of implementing business applications, driving digital strategy and transformation with centralized structures to optimize processes and revenues within retail and restaurant business.