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April Edition 2024

A leading full-funnel Digital Media Agency: One Day

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One Day is a dynamic and innovative independent full-funnel advertising and marketing agency operating across three vibrant locations: London, Manchester, and Warsaw. With a mission to revolutionize the traditional agency-brand dynamic, One Day is committed to dismantling old barriers, approaches, and models. At the core of their ethos lies a dedication to fostering fluid relationships and eradicating knowledge silos by seamlessly bridging the gaps between creative, media, and digital spheres. As a forward-thinking advertising agency, One Day excels in adding tangible value to brands by transcending conventional boundaries. Gone are the days of compartmentalized strategies; instead, One Day champions fully integrated perspectives across all facets of marketing and advertising. By harmonizing creative ingenuity, digital expertise, and media savvy, One Day crafts meticulously planned high-performing campaigns that resonate with audiences on multiple levels. Headquartered in the thriving city of Manchester, One Day boasts a strategic presence in key metropolitan hubs, including London and Warsaw. This strategic positioning allows the agency to execute campaigns that transcend geographical boundaries, reaching audiences in all major markets. From burgeoning startups to established enterprises, One Day collaborates with brands of all sizes, leveraging its diverse expertise to drive impactful results. But what sets One Day apart from traditional agencies? The answer lies in the concept of integration. As an integrated agency, One Day serves as the sole destination for all marketing and advertising needs. No longer confined by rigid distinctions between advertising, media, digital marketing, or creative endeavors, One Day embodies a holistic approach where consistency across channels is paramount.

Imagine a team of seasoned experts, each bringing their unique skill sets to the table. This all-senior, multi-disciplinary team forms the backbone of One Day, ensuring that every aspect of a campaign is meticulously crafted and executed. From conceptualization to delivery, One Day takes ownership of the entire process, managing all moving parts with precision and finesse. In practical terms, this means that clients can expect comprehensive support across a wide spectrum of marketing channels. Whether it's crafting compelling out-of-home advertisements, optimizing PPC campaigns, producing captivating TV and radio spots, or spearheading digital marketing initiatives, One Day's expertise knows no bounds. So, why should brands choose One Day? The answer lies in the agency's unwavering commitment to innovation, collaboration, and results. By embracing a culture of seamless communication and cross-disciplinary collaboration, One Day empowers brands to transcend traditional marketing constraints and achieve their loftiest goals. In a world where consumer attention is increasingly fragmented, One Day offers a beacon of clarity and coherence. By harnessing the power of integration, One Day ensures that every campaign is not just impactful but also cohesive, resonating with audiences across diverse touchpoints.

One Day represents a paradigm shift in the advertising and marketing landscape. By redefining what it means to be an agency, One Day paves the way for a future where creativity, strategy, and technology converge seamlessly, empowering brands to thrive in an ever-evolving digital ecosystem.

A full-funnel marketing approach

One Day, a leading full-funnel marketing agency, operates as a single cross-functional team with a comprehensive perspective on effectively planning and delivering growth for brands. With a focus on digital media strategies, they ensure reaching potential buyers at every stage of the conversion funnel, from awareness media like YouTube or Connected TV to digital marketing and Search Ads. Rather than targeting audience groups, they prioritize consumer behaviors, utilizing business data and research to understand and construct paths to conversion or customer journeys.

Tailoring their services to each client, One Day considers every stage of the consumer journey to deliver a plan that enhances the attraction, engagement, and retention of buyers. Their impact can be felt through one channel or across multiple channels simultaneously. Search Engine Marketing (SEM) is a cornerstone of One Day's services, recognizing its significance due to high consumer intent. Specializing in Google Ads and Bing Ads, they offer expertise in various aspects such as Google Shopping, YouTube Advertising, Display Advertising, PPC Management, PPC Audits, and App Installs. Paid Social Advertising is another vital service, acknowledging social media's role in positioning brands within the consideration stage of a customer's journey. With expertise across various networks including LinkedIn, Facebook, Instagram, Snapchat, TikTok, Reddit, Twitter, Twitch, and Pinterest, they offer services like Social Media Content and Profile Management, along with targeted advertising options on each platform.

Recognizing the importance of Search Engine Optimization (SEO) in today's digital landscape, especially for e-commerce brands, One Day emphasizes the implementation of SEO best practices to boost brand visibility and drive incremental revenue. Their services include Technical SEO, On-Page SEO, Branded Traffic optimization, Link Building, Content Production, and E-commerce SEO. In the realm of Advertising & Creative, One Day assists brands in creating compelling advertising campaigns across digital formats, ensuring resonance with the target audience. Their services include Digital Ads, Creative Content, Website Design, Online Shops, Campaigns, and specialized formats like video, Instagram stories, GIF display banners, and more. Influencer Marketing is another area of expertise for One Day, leveraging the power of influencer endorsements to amplify brand messaging. Through highly vetted influencers, fully managed campaigns, detailed reporting, premium content creation, and a gifting model, they ensure strategic execution of influencer campaigns on social media platforms.

With a focus on Marketing Strategy & Media Planning, One Day's team leverages their experience to drive measurable results through a holistic approach. From crafting value propositions to optimizing digital ads and channel mix, they provide a comprehensive strategy tailored to each client's needs. Programmatic Display & Video services offered by One Day enable brands to reach their target audience across various platforms like Google Display Network, YouTube, Amazon, and eBay. Leveraging data segments and remarketing strategies, they ensure efficient ad placements and maximum reach. Data & Analytics form the foundation of One Day's approach, allowing them to tailor marketing strategies based on comprehensive insights into audience behavior and campaign performance. Through services like research, media planning, bespoke client reporting, and analytics configuration, they provide valuable insights to optimize marketing efforts. Additionally, One Day offers services like Connected TV (CTV) & Digital Audio advertising, Mobile App Advertising, B2B Lead Generation, Conversion Rate Optimization (CRO), and Digital Advertising for Charities, among others, catering to a diverse range of digital marketing needs.

With a commitment to delivering impactful results and driving growth for brands, One Day stands out as a trusted partner in the ever-evolving digital marketing landscape.

Ricardo Seixas, CEO

“Headquartered in the upcoming thriving city of Manchester, we also have a presence in London and Warsaw with campaigns run across all major markets with brands of all sizes.”

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