50 Smartest Companies Of The Year 2018

One Platform for IT Resilience — Simple, Scalable, and Always Available: Zerto


Successful businesses are embracing digital transformation – harnessing the power of technology to drive efficiencies, create new experiences, and ultimately beat the competition. These business leaders are relying on their IT organizations to make it happen. Challenged to maximize IT resources and faced with the complexity of protecting the business while modernizing and transforming, IT leaders are shifting to an IT resilience strategy. IT resilience is the ability to seamlessly adapt to new technology and drive IT transformation, while mitigating the risks of downtime, ensuring an always-on business and the best customer experience.

Zerto helps customers accelerate IT transformation by eliminating the risk and complexity of modernization and cloud adoption. By replacing multiple legacy solutions with a single IT Resilience Platform™, Zerto combines disaster recovery, backup and cloud mobility in a simple, converged platform. With enterprise scale, Zerto’s software platform delivers continuous availability for an always-on customer experience while simplifying workload mobility to protect, recover and move applications freely across hybrid and multi-cloud.

Founded in 2010 by brothers Ziv and Oded Kedem, Zerto was built on a unique vision that disaster recovery technology should not simply be an insurance policy, but should instead provide a competitive advantage. As storage industry veterans, with the experience of successfully founding data replication and protection firm Kashya (acquired by EMC in 2006), Ziv and Oded also had the practical skills to make this vision a reality. Zerto Virtual Replication was first released in 2011 and fundamentally changed the disaster recovery market.

Zerto has continued the journey of disrupting IT markets and pushing the bounds of what was traditionally thought of as disaster recovery ever since it’s founding. By developing its product on continuous data protection technology and always keeping innovation at the heart of product development, Zerto has become so much more than just a tool for disaster recovery in a world where uninterrupted technology is non-negotiable for companies.

Zerto is trusted by more than 6,000 customers globally and is powering resiliency offerings for Microsoft Azure, IBM Cloud, AWS, Sungard AS and more than 350 cloud services providers.

Backed by 83North (formerly Greylock IL), Battery Ventures, Harmony Partners, RTP Ventures and USVP, Zerto is dual-headquartered in Israel and Boston with more than 700 employees worldwide.

Zerto 7: The Future of Backup

Zerto 7 will change the way back up is done with continuous journal-based protection to address the demands of today’s digital customers who expect no downtime, no data loss, and no interruptions.

Ransomware attacks continue to increase and data and application availability are becoming more critical to business success. As a result, companies need to re-evaluate how they use backup technology. Agent-based, periodic backups put the business at risk of data loss, corruption, and availability. What companies require now is a continuous journal-based recovery that provides granular recovery to within seconds of disruption or that can go back months or multiple years as needed. Continuous backup is replacing periodically to deliver short and long-term retention in a single solution.

The Future Must Be Continuous

The Zerto IT Resilience Platform is the industry first offering to converge backup, disaster recovery and cloud mobility solutions into a single, simple, scalable platform. By moving from periodical-based backup processes to a continuous process backup can better meet today’s 24/7 demands of no data loss or downtime. Zerto 7 will use its core Continuous Data Protection (CDP) and journaling technology to deliver seconds of RPO at scale, from seconds to years.

Zerto 7 – Changing Backup Forever

Zerto 7 is the first version realizing the vision to converge all backup use cases for short-term and long-term in one platform. Zerto 7 will add new capabilities to its platform to fundamentally change the way backups are done, eliminating the need for periodic-based backups which are slow and error-prone. The platform will deliver faster, easier and more granular backup capability than any other offering in the market.

Continuous Journal-Based Protection

With continuous journal-based protection, users can search for a file or a workload and get all the points in the time available to recover from, regardless if these are in a short or long-term repository, on-premises or in the cloud. Continuous Data Protection (CDP) delivers seconds of RPO for short-term needs, like user errors, ransomware or disasters, but also enables users to retrieve the same file or database VM from 6 months ago for compliance use cases. All these features are accessible from one user interface and one data protection workflow with built-in automation and orchestration.

The new Elastic Journal will combine the power of the existing Zerto Journal, which allows fast recovery and offers granularity in seconds, with the demands for long-term retention – balancing storage needs, locations and policies. The user sets policies for how long the Elastic Journal should save data, as well as other settings that determine how much data will be stored, in which frequency, and where.

Zerto 7 will also introduce incremental, synthetic and full copies to increase efficiency and reduce storage needs, enhancements to its scale-out architecture and new on-premises and cloud repository targets.

Meet the Chief

Ziv Kedem, Co-Founder, and CEO: Ziv leads the company’s corporate direction and vision. Previously, he co-founded Kashya Inc., now EMC RecoverPoint, where he served as Chief Technology Officer and developed the industry’s most widely used storage replication solution for disaster recovery. Prior to founding Kashya, Ziv co-founded a successful outsourcing business and served as a research scientist in an elite research unit of the Intelligence Corps for the IDF.

“We make replication and recovery between two datacenters simple and flexible. With Continuous Data Protection (CDP) and built-in Orchestration and Automation managed through a single pane of glass, we deliver the protection simplicity IT teams require for demanding service levels management needs.”