Bill Douglas, OpticWise CEO: “We enable IoT collection of data across the facility and leverage that data to enable systems to adjust HVAC, lighting, and security, among many others.”

The Silicon Review

For over two decades, OpticWise has been at the forefront of revolutionizing data and digital infrastructures in commercial real estate (CRE). Founded by Drew Hall 22 years ago, the company began with a vision to integrate cutting-edge technology into buildings to enhance connectivity, efficiency, and tenant experiences. However, it wasn’t until Bill Douglas joined the company eight years ago that OpticWise took a bold step toward solving one of CRE’s biggest challenges: outdated digital systems that failed to meet the growing demands of modern businesses and residents. Rather than simply upgrading Wi-Fi, OpticWise reimagined how digital infrastructure should be designed, deployed, and managed. By harnessing the power of the Internet of Things (IoT) coupled with resilient digital infrastructures, the company provides fully managed, secure environments that transform properties into intelligent buildings. These smart solutions not only enhance operational efficiency but also offer property owners a significant competitive advantage in a digital-first world. OpticWise ensures that buildings aren’t just connected—they’re future-proofed to meet the evolving expectations of tenants and businesses alike.

At the core of OpticWise’s innovation is the Building of Things^® (BoT^®), a pioneering approach that brings the benefits of IoT directly into CRE properties. While IoT is widely recognized for its role in automation and smart technologies, BoT^® is specifically tailored for commercial buildings, integrating seamless connectivity, security, and intelligence into every aspect of a property’s infrastructure. This proprietary approach underpins OpticWise’s suite of SaaS, PaaS, and managed services, ensuring that building owners and operators can leverage advanced technology without the complexity of managing it themselves. As IoT continues to drive advancements in automation, energy efficiency, and data-driven decision-making, the need for secure, high-performance networks has never been greater. OpticWise also delivers fully managed solutions that provide seamless connectivity, empowering tenants with reliable, fast, and secure access to the tools they rely on daily. From enhancing resident experiences to optimizing property operations, OpticWise is redefining what it means to operate a smart building in today’s technology-driven world.

With a clear mission to make buildings smarter, more connected, and more secure, OpticWise is not just keeping pace with industry trends—it’s leading the charge in transforming CRE properties into digital powerhouses.

In conversation with Bill Douglas, CEO of OpticWise

Q. How does OpticWise’s mission align with the current trends and challenges in the IoT and building intelligence industries?

OpticWise’s mission is all about making buildings smarter, more connected, and more secure—right in line with the biggest trends and challenges in CRE, proptech, IoT, and building intelligence. As more buildings rely on technology for automation, energy efficiency, and data-driven decisions, the need for fast, secure, and reliable networks has never been greater. That’s exactly where we come in. We provide fully managed, high-performance digital infrastructure (ie, network) solutions that keep everything running smoothly while making sure tenants get the seamless digital experience they expect. Cybersecurity and privacy are also huge concerns as more devices come online, and we tackle that head-on by building hardened networks with security at their core. Plus, with sustainability becoming a bigger priority, our solutions help buildings optimize energy use and reduce waste. At the end of the day, we’re helping properties stay ahead of the curve—future-proofing buildings so they can adapt to whatever comes next.

Q. How do OpticWise’s digital solutions contribute to enhancing operational efficiency and increasing NOI for commercial real estate properties?

One of the biggest ways we contribute is through smart automation. Instead of wasting energy on empty spaces, we collect data across the facility and leverage that data to enable systems to adjust HVAC, lighting, and security, among many others. That means lower utility bills and reduced wear and tear on equipment, which leads to significant savings on maintenance and energy costs.

Along with so many IoT devices running on a network, security can’t be an afterthought. We build in enterprise-grade protections that keep data safe and ensure operations run smoothly, avoiding disruptions that hurt revenue. This goes hand in hand with connectivity; when tenants have seamless access to fast, secure internet, they’re happier, more productive, and more likely to renew their leases. Higher occupancy rates mean more stable revenue and a stronger NOI.

Q. In what ways does OpticWise ensure the security, scalability, and long-term viability of IoT networks in commercial real estate properties?

OpticWise takes a comprehensive approach to securing and future-proofing IoT networks. Our enterprise-grade design standards protect data and building systems from breaches, ensuring uninterrupted operations. For scalability, we design digital infrastructures and data lakes that grow with a property’s needs, supporting new devices and technologies without disruption. Our cloud-based infrastructure enables seamless upgrades and remote management, keeping systems optimized over time. To ensure long-term viability, we continuously monitor and adapt our solutions to evolving industry standards, integrating the latest IoT, AI, and cybersecurity advancements. This proactive approach keeps commercial properties secure, efficient, and ready for the future.

Q. What role does IoT play in OpticWise’s ability to transform building data into actionable insights and create new revenue streams for property owners?

IoT is at the heart of how OpticWise transforms building data into valuable insights; again, we refer to it as BoT^®. By connecting all the devices in a building—like HVAC, lighting, security, etc.—we can gather real-time data that gives property owners a complete picture of how their buildings are running. This data helps owners make smarter decisions—whether it’s cutting down on energy waste, catching maintenance issues before they become problems, or improving the tenant experience. These insights save money and increase tenant satisfaction, ultimately boosting NOI.

In addition to saving money, property owners can generate additional revenue streams with smart building features like personalized environments and enhanced services. Introducing new monetizable offerings— like charging for cdertain amenities or offering premium services- adds up to new ways of making money and unlocking value that wouldn’t have been possible without the data IoT provides.

Meet the leaders behind the success of OpticWise

Drew Hall, Founder

Drew Hall is the Founder and Chief Architect of OpticWise, bringing a visionary approach to the world of smart building solutions. With a strong background in technology and innovation, Drew has been instrumental in leading OpticWise to develop cutting-edge IoT solutions that empower commercial real estate owners to optimize operations, increase tenant satisfaction, and generate new revenue streams. Drew’s focus on security, scalability, and long-term viability ensures that OpticWise remains a trusted partner for property owners looking to future-proof their buildings.

Bill Douglas, CEO

Bill Douglas is the CEO of OpticWise, leading the company with a commitment to innovation and excellence in the smart building and IoT space. With his deep experience in technology-driven solutions, Bill has been pivotal in steering OpticWise’s growth and success. Under his leadership, OpticWise has developed a suite of cutting-edge IoT solutions that help commercial real estate owners optimize building operations, enhance tenant satisfaction, and boost profitability. Bill’s strategic vision focuses on scalability, security, and long-term sustainability, ensuring that OpticWise remains a leader in the industry and continues to deliver value to property owners for years to come.

Bill Douglas and Drew Hall have authored a book, Peak Property Performance, published by FastCompany Press in June 2025. It outlines five strategic moves that will have far-reaching financial and competitive advantages for your commercial real estate business. With real-world examples, compelling sports analogies, and practical tools, Douglas and Hall lead you toward establishing data-driven, AI-enabled commercial real estate powerhouses.