Passion Digital – An award-winning digital marketing agency blending performance and imagination to drive best business results

Passion Digital is a problem solving company at heart, blending performance and imagination to drive the best results. At Passion Digital, the company gives its clients competitive edge, being collaborative and flexible. Everyone here is a strategist, thinking outside their specialism to ensure the wider digital marketing picture is considered. It combines insight and data with channel expertise to find new ways to gain ground in your industry and stand out from the competition.

Passion Digital is a collaborative bunch and considers your challenges as its challenges. It works alongside you as true partners to find the right solution for you and your clients. The company and its team are also proud to be partners to your seniors and teachers to your juniors so you get maximum value out of its partnership. As an independent agency it can adapt to your business needs fast and adjust strategies or change tactics to find new solutions that will work for your clients.

Insight and Strategy Services

Sitting above their specialist teams is the Insight and Strategy department, responsible for their research and strategy services and the strategic coordination of cross-channel campaigns of all sizes. If digital marketing is a journey, their Insight and Strategy team are your ultimate travel companions. Not only do they plan the route and remind you what to pack in your suitcase before you leave, they remember the extra things that turn a trip into an adventure worth taking – like jam sandwiches for the road. Call them researchers, planners, project managers… but their preferred title is ‘partners’ in your digital success.

Passion Digital’s experience enables them to devise and deliver powerful digital marketing strategies, from research to results. The foundation laid by their insight work is the bedrock of all your online activity: from the competitor analysis that informs your choice of channel tactics, to the audience research used to build your paid media targeting, to the messaging strategy that guides your onsite and ad copy. Their strategists work closely with Passion’s channel specialists to ensure that macro thinking at a business-objective level is always present, as well as the depth and rigor of day-to-day execution.

Organic Marketing

Passion Digital firmly believes that organic marketing is more than just technical SEO. In today’s digital world it is more important than ever to leverage all the touch points your users and potential customers might have with your brand on your website and beyond. Searching for answers on search engines? Your brand needs to be there. Reading up on an expert’s opinion in a national newspaper? Your brand needs to be there. Browsing social media for ideas and inspiration? Your brand needs to be there.

At Passion, they want to bridge the gap between acquisition, engagement, retention and revenue. Whatever your growth targets are, they are here to help increase your customer acquisition and revenue growth. Achieving organic visibility is beneficial at all stages of the marketing funnel: digital PR is perfect for awareness, SEO is key for interest, blog content is useful for consideration and both social media and newsletter content is great for retention. An organic strategy looks at combining different channels and tactics to create growth for your business. They focus on your business goals to devise a bespoke plan that will boost visibility across the web, drive visitors and leads and ultimately grow your brand.

Paid Media Services

Every day your audience is discovering new brands and products on Google, Amazon and social media. Their expert team of paid media specialists is here to help you advertise on these platforms in the most impactful and effective way. Unlike traditional media, the vast majority of digital media is traded programmatically; effectively each ad impression enters a real-time auction and advertisers will make a bid for that impression based on its expected value/return. Well, in order to maximize your return on investment it is imperative that your media buying team understands the nuances of bid management, quality score, reach CPM, first time impression ratio, impression share, product feed management, and more.

The Passion Digital paid media team are specialists in their disciplines, be that PPC, Facebook, YouTube or Programmatic Display. They fine-tune and optimize media delivery across hundreds of optimization levers daily to ensure maximum return on your investment. Investing in a paid media agency ensures that you are maximizing the discoverability of your products at all stages of the purchase funnel. Performance marketing is all about ensuring you are hitting your target audience at the right time, with the right messaging, in whichever platform they prefer to use.

Tim Greatrex | CEO

Relentless enthusiasm and common sense advice/leadership sums up how Tim likes to help businesses (mostly in the media-adtech sector) grow and succeed, along with plenty of hands on experience. As an adviser or executive he works with CEO's, management teams and/or investors to help identify growth opportunities and implement them. Including; refocusing and/or scaling existing sales operations, launching new propositions, to small acquisitions and mergers.

Detailed business planning, getting stakeholder alignment, driving personal and team accountability, analysis of sales and account management processes and quality financial forecasting and reporting are just some of the critical roles he plays to help develop the winning culture that will ultimately drive success and profitable growth.

“We are problem solvers. Our imagination drives us to find creative ways to deliver the performance that gives your digital marketing campaigns the competitive edge.”