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30 Fastest Growing Private Companies to Watch 2024

Simplifying logistics through operational excellence: Pentonix Freight


In the highly fast-paced world we live in, third-party logistics (3PL) companies are instrumental in enhancing the efficiency and effectiveness of supply chain operations for businesses across various industries. By leveraging the expertise and resources of 3PL providers, businesses can focus on their core competencies, knowing that their logistics needs are managed by specialists. This not only brings about a significant reduction in operational costs through economies of scale but also ensures that logistics practices are optimized for peak performance. The specialized knowledge that 3PL companies possess in areas such as transportation, warehousing, and customs clearance can streamline processes, mitigate risks, and ensure compliance with international standards and regulations. Moreover, the scalability and flexibility offered by 3PL providers enable businesses to adapt to market demands and seasonal fluctuations without the need for substantial investment in logistics infrastructure. This agility is crucial for maintaining competitiveness and meeting customer expectations in a rapidly changing market landscape. Globally there are various 3PL companies delivering excellent services, but Pentonix Freight stands out from the rest.

Salvador Cano, the CEO of PENTONIX Freight, embarked on his journey into the world of logistics during his time as an Officer in the Marine Corps. Assigned to the role of Logistics Officer, he underwent rigorous training to understand the intricacies of the industry. It was Captain Gliwa, his Staff Platoon Officer, who recognized Cano's potential in this field during their time together at Quantico, VA, shaping his career trajectory. Following deployments and time spent away from his family, Cano made the pivotal decision to transition to civilian life. Beginning as a sourcing agent, he swiftly climbed the ranks to become a Platform Logistics Manager. However, a deeper calling beckoned him to venture into entrepreneurship within the logistics sector. With unwavering determination, Cano took a leap of faith, resigning from his position without hesitation. Failure was never an option for him, and driven by his resolve to take decisive action, he embarked on the challenging path ahead, founding Pentonix Freight. Through perseverance and dedication, he has since steered the company to success, guided by the lessons learned from his military service and civilian experiences.


In conversation with Salvador Cano, CEO of PENTONIX Freight

Q. PENTONIX Freight has been recognized as a TOP 10 3PL by Logistics and Transportation Magazine. What do you believe sets PENTONIX apart from other logistics companies? How do you maintain a world-class industry experience while integrating lean logistics operations with business analytics?

Our Transportation Management System (TMS) is a cornerstone of our technology offering, designed to streamline logistics for both our customers and carriers. With an intuitive user interface that sets a new standard for simplicity, our TMS empowers users of all backgrounds to efficiently manage their shipments. Similar to booking travel online, our TMS enables customers to instantly book their shipments with their preferred providers in real-time, eliminating the delays associated with traditional brokerage processes. Gone are the days of waiting for quotes or essential shipping documents like the Bill of Lading; our system centralizes all necessary information for easy access. Furthermore, our TMS alleviates the burden of tracking and tracing shipments, offering seamless API integration with carriers for real-time visibility. Through our booking platform, customers gain access to valuable data that facilitates rapid analysis of spending and key performance indicators such as On-Time Pick-Up and Delivery. In essence, our TMS revolutionizes logistics management, providing a comprehensive solution that enhances efficiency and transparency across the supply chain.

Q. Your leadership skills have been honed through both private sector experience and service with the United States Marine Corps. How has your military background shaped your leadership style and approach to business management?

Throughout my journey, from Boot Camp to Officer Candidate School in the Marine Corps, I've imbibed a culture that drills leadership down to the individual level. Small unit leadership isn't just a concept; it's ingrained, emphasized, and consistently practiced. "Lead By Example" isn't merely a motto; it's a way of life in the Marine Corps, and it's a principle I've seamlessly integrated into my approach to business management. The essence of this lies in the belief that people are the cornerstone of mission accomplishment. By training, equipping, and instilling trust in individuals, they can conquer any challenge presented to them. This philosophy has been the guiding force behind my leadership, both in my professional endeavors and personal interactions. I firmly believe that by empowering those around me, by fostering an environment of trust and accountability, success becomes not just achievable, but inevitable. Just as the Marine Corps hones leaders at every level, I strive to cultivate a culture of leadership and excellence wherever I go, knowing that it's the people who ultimately drive the mission forward.

Q. With your executive management skills in Logistics, Environmental Health and Safety, Maintenance, and Strategic Sourcing, how do you ensure that PENTONIX remains at the forefront of innovation and efficiency in the logistics industry?

In today's technology-driven world, the rapid pace of innovation is undeniably crucial for business success across all industries. However, amidst this technological revolution, it's essential not to overlook the power of people. The networking effect, characterized by the collective impact of human connections, has been the driving force behind the ascent of even the most formidable corporations. Recognizing this reality, we channel our efforts into cultivating robust networks and actively participating in innovation conferences. These platforms serve as invaluable opportunities to glean insights and lessons from industry leaders and pioneers. Yet, our approach doesn't end with passive learning; rather, we are committed to translating these insights into tangible enhancements in our technology and services for our customers. By integrating the wisdom gained from networking and conferences into our operations, we continuously refine our offerings to meet evolving market demands and exceed customer expectations. This holistic approach, combining technological advancement with the power of human connection, is our recipe for success. It's not just about embracing innovation; it's about leveraging the enduring strength of human relationships to drive meaningful progress and achieve victory in today's competitive landscape.

Q. Could you share a specific example of a challenge or obstacle you've faced in your career, and how you overcame it? How did this experience shape your leadership philosophy?

The freight industry has been in a recession that has put brokers, 3PLs, and carriers to the test. How do you continue to be in business under the current market conditions? Further, how do you continue to grow under the current market conditions? We took a hard look at our service offerings and decided to focus our efforts in the less-than-truckload mode and grow that portion of our business. It has proven successful, as we have seen positive growth year over year. As with any challenge, the ability to pivot and adapt is what will yield success. My leadership philosophy aligns with the Marine Corps mindset, “Improvise, Adapt, Overcome.”

Q. Your commitment to high integrity and a strong work ethic is evident in your career trajectory. How do you instill these values within your team at PENTONIX, and how do they contribute to the company's success?

Effective leadership is about empowering individuals to fulfill missions. By delegating responsibilities and granting authority, leaders enable their subordinates to take meaningful action and drive substantial improvements. When leaders actively engage in the challenges alongside their team members, demonstrating commitment and solidarity, it fosters a sense of unity and loyalty. This bond inspires individuals to go above and beyond. Ultimately, leadership isn't just about issuing directives; it's about fostering an environment where people are motivated, empowered, and willing to make sacrifices for the common goal, creating a powerful force capable of achieving remarkable outcomes.

Q. What advice would you give to aspiring entrepreneurs or leaders looking to make an impact in the logistics industry? Are there any lessons you've learned along the way that you would like to share?

In any journey, including professional ones, expertise isn't innate; it's cultivated through experience. Nobody, regardless of their education, begins with all the answers. Instead, we evolve by embracing challenges, taking leaps, and accepting risks. The key is to initiate action, even amidst uncertainty. Through this process, you not only gain knowledge but also resilience. So, don't hesitate to start, to leap, and to learn. Every step forward is an opportunity for growth. Trust in your ability to navigate the unknown, and remember that it's through trial and error that we truly discover our potential.

Meet the leader behind the success of PENTONIX Freight

Salvador Cano is the visionary CEO and Founder behind PENTONIX Freight, a distinguished leader in the logistics industry, recognized as a TOP 10 3PL by Logistics and Transportation Magazine. With a focus on blending lean logistics operations with cutting-edge business analytics, PENTONIX under Cano's guidance delivers world-class solutions. Cano's entrepreneurial spirit extends beyond PENTONIX, encompassing a diverse portfolio that includes TRIFEX LLC, a premier motor carrier company; NX, Inc., a dynamic financial firm; PENTONIX Warehouse Solutions LLC; and CANTEX LLC. With over 12 years of leadership honed both in the private sector and during his dedicated service in the United States Marine Corps, Salvador is celebrated for his integrity, tireless work ethic, and exceptional executive acumen. His expertise spans various domains, including logistics, environmental health and safety, maintenance, and strategic sourcing. Salvador's adept project management skills have been tested through numerous challenges, including overseeing manufacturing facility transitions and managing deployments with precision.

A graduate of the University of New Mexico, where he earned degrees in criminology and psychology, Salvador Cano's illustrious career is marked by a commitment to excellence and service. His decorated tenure in the Marine Corps is further testament to his dedication, having earned multiple service awards for his exemplary service.

A tenacious leader known for punching above his weight, Salvador Cano possesses an unwavering determination to elevate any organization he leads to new heights of success.

“You can always rely on us for speedy, reliable freight services at affordable prices. When you need freight services, freight shipping, or commercial freight service, our experienced team is just one call away.”

"We took a hard look at our service offerings and decided to focus our efforts in the less-than-truckload mode and grow that portion of our business. It has proven successful, as we have seen positive growth year over year."