January Edition 2023

Matt Simmonds, CTO of Phrasee: An experienced product, engineering, and design leader building Phrasee's robust marketing and advertising technology


Success no longer depends solely on product or pricing — a satisfying experience for your customers is a must. And if customer experience (CX) is the new competitive battle zone then artificial intelligence (AI) is your most powerful weapon. More and more companies are discovering how AI can improve customer experience and meet the demands of modern consumers. According to Gartner, enterprise use of AI has grown 270 percent over the past four years. It’s clear that AI technology isn’t some future trend. It’s here right now, and you can use it to deliver satisfying customer experiences. AI gives you the power to strengthen customer engagement, encourage brand loyalty, and improve retention. While it isn’t a replacement for human beings, it does help increase efficiency and take low-hanging fruit — like answering frequently asked questions — off the plates of your customer service teams. AI is also able to integrate other technologies like machine learning, deep learning, and natural language understanding to break down communication barriers and automate customer interactions.

Phrasee is one such company helping visionary enterprises enhance and personalize their customer experiences by optimizing the language they use across the full customer journey and spectrum of digital brand channels. The Phrasee platform brings together artificial intelligence and computational linguistics as the only tool of its kind to generate, optimize, automate, and analyze language in real time. The company generates, optimizes, and automates your marketing messages to maximize clicks, conversions, and revenue. On average, its technology delivers 22% email click uplift so it’s no wonder why some of the world’s largest B2C-foucsed companies trust Phrasee to transform the performance of their marketing communications.

Leveraging Revolutionary AI-Powered Customer Engagement Solutions

Natural Language Generation and Optimization: Natural language generation (NLG) is the AI that generates human language that is always on brand, and brand safe. Phrasee analyzes your past messaging and brand guidelines to get a feel for your style and tone. This enables the AI to generate brand-compliant marketing messages that sound like they were written by your copywriting team. Then, with a click of their magic button, Phrasee produces the industry’s most natural-sounding, scandal-proof language, in real time. Besides, Phrasee’s dynamic optimization empowers marketers to not only generate, but also optimize language in real time. It’s the first and only tool of its kind. With dynamic optimization, Phrasee helps brands respond to customers more nimbly and personally by automatically optimizing content to ensure that the best-performing messages reach the widest possible audience.

Deep learning and Testing: Deep learning is how the company leverages historical data and the results of automated experimentation. Phrasee is always learning from past performance. They apply attention-based deep learning networks to customer and market data in order to predict and deploy top-performing language for your brand, delivering consistently awesome performance that doesn’t degrade over time. Advanced multivariate testing means AI that writes better than you – and can prove it. Phrasee uses experimentation at scale to find the best copy for your brand and customers. The company's data-driven approach tests AI variants against a human-generated control, then deploys the top-performing copy and calculates revenue impact. No Bunsen burners needed – just leave the science to the Phrasee platform while you count the boost in ROI.

Automation and Integration: Automation means that you can do more with less. Once you load the system with your customer data, campaign goals, and brand standards, Phrasee automatically generates the content you need across the customer journey. The company continuously improves performance – and revenue – over time, without all the manual effort. Customer insights are a little gift from us to your marketing team. They don’t just learn what works, but share those insights with you so you can incorporate them into your marketing plan. Plus, they will show you the impact of AI-generated content on your marketing initiatives, which might make you a hot topic around the water cooler. Seamless integration with all leading ESPs and digital engagement platforms means you can say goodbye to operational headaches. Phrasee automates content optimization within email, push notifications, SMS, web, and social media. They integrate with many of the biggest ESPs, rarely require extra work from your IT team, and hold your hand the whole way.

Matt Simmonds| Chief Product and Technology Officer

As a CTO Matt's specialty is cutting-edge technology that solves real problems marketers face with a seamless user experience. The more cutting-edge the better; in fact, Matt’s ideal working environment is that sharp bit on a box of aluminum foil. Prior to Phrasee, Matt was CPTO at Partnerize, and has also held leadership positions at Oracle, GroupM and Yahoo! Matt holds a BSc in Economics from the London School of Economics and an MSc in Computer Science from Imperial College London, so yes; he’s kind of a big deal.

"To delight and keep customers, you need content that performs. Phrasee powers billions of the best marketing messages across email, push, SMS, social, and web."