Pico Group – Creating Immersive Brand Experiences that Connect and Inspire Audiences

Successful brands are more than logos or campaigns, they are experiences that resonate, inspire, and spark meaningful connections. Pico Group understands this deeply. The company goes beyond traditional marketing to activate brands through a carefully crafted mix of experience design, brand engagement, and digital enablement. Every project is a journey, designed to captivate audiences, evoke emotions, and deliver tangible impact.

Crafting Experiences that Matter

Pico Group was built on the belief that experiences shape perception. By blending creativity with strategy, the company transforms concepts into immersive realities that reflect a brand’s identity while engaging audiences on a profound level. Its work spans global events, exhibitions, marketing campaigns, and digital activations, delivering solutions that are not only visually striking but also strategically effective.

At its core, Pico Group integrates multiple disciplines into a seamless approach. Experience design ensures every interaction is thoughtful and impactful, brand engagement fosters meaningful connections, and digital enablement amplifies reach and interactivity. This holistic philosophy allows Pico to activate entire brand ecosystems, making every touchpoint memorable.

Behind every successful activation is technology that connects the audience with the brand. Pico Group leverages an extensive ecosystem of technology partners to create smooth, engaging experiences for attendees. From registration and show tech to attendee tracking and engagement tools, every element is carefully orchestrated to enhance interaction and immersion. By embedding technology into the fabric of an event, Pico ensures that every experience is seamless, interactive, and memorable.

Redefining Educational Experiences: Learning & Teaching Expo 2025

In 2025, Pico Group took on the ambitious challenge of reimagining the Learning & Teaching Expo. This three-day event brought together educators, leaders, and innovators from around the world to explore new teaching methods, technology integration, and strategies for student engagement. Pico was tasked with rebranding and curating the event for key government departments and social institutions, including the Development Bureau, Education Bureau, Cyberport, Vocational Training Council, and the Digital Policy Office.

The company designed and built specialized zones such as 'Infrastructure x Education STEAM' and the 'Education Bureau (EDB)' areas while managing stage and functional zones that hosted over 300 live sessions. Through meticulous planning and creative design, Pico infused the Expo with a vibrant, immersive atmosphere that energized visitors and exhibitors alike. The transformation not only enhanced attendee experience but also elevated the event’s standing within Asia’s educational sector.

Exhibition Activation: Archer Aviation at the Paris Air Show

Pico Group’s expertise extends to high-profile exhibition activations, exemplified by its work for Archer Aviation at the Paris Air Show in June 2025. As a leading developer of electric vertical take-off and landing aircraft, Archer Aviation needed a stand that reflected innovation and cutting-edge technology. Pico’s Infinity Marketing Team delivered a fully immersive booth design that included multiple functional zones, a suspended ceiling, integrated LED lighting, and a 15-foot curved LED wall synchronized with sound and visuals. The activation showcased the brand’s Air Taxi in a 360-degree experience, capturing attention and reinforcing Archer Aviation’s futuristic identity.

Strategic Campaigns: State Farm ‘Open the Vault’

Beyond live events, Pico Group excels in digital and marketing activations. For State Farm Insurance, the company executed the 'Open the Vault' campaign, a strategic initiative leveraging the popularity of the Batman vs Bateman commercial to drive user engagement. The campaign aimed to gather registrations and generate tangible ROI while reinforcing the brand’s image. Pico’s Infinity Marketing Team managed every aspect, from strategy and concept development to design, social media planning, and talent sourcing. The result was a highly engaging campaign that seamlessly integrated popular culture with brand objectives, delivering measurable success.

Comprehensive Solutions Across Disciplines

Pico Group’s success lies in its ability to offer end-to-end solutions across design, event management, digital strategy, and technology integration. Its teams work closely with clients to understand their brand, audience, and goals, translating these insights into experiences that are strategic, engaging, and visually compelling. By combining creativity, innovation, and technical expertise, Pico ensures every activation delivers both emotional resonance and measurable results.

Whether it is designing large-scale expos, crafting immersive exhibition stands, or executing integrated marketing campaigns, Pico Group transforms ideas into reality. Every project reflects a commitment to excellence, a deep understanding of audience behavior, and an unwavering focus on creating experiences that leave a lasting impact.

What sets Pico Group apart is its holistic approach to brand activation. By seamlessly blending experience design, brand engagement, and digital enablement, the company creates immersive journeys that go beyond marketing to forge lasting connections. Each project is tailored to the client’s objectives, audience expectations, and brand personality, ensuring relevance, impact, and memorability.

Shaping the Future of Brand Experiences

As audiences evolve and the demand for interactive, immersive experiences grows, Pico Group continues to innovate. Its commitment to integrating technology, design, and strategy positions it at the forefront of the global brand activation landscape. By focusing on emotional connection, creative storytelling, and seamless execution, Pico ensures that brands not only reach their audiences but also inspire, engage, and leave a lasting impression.

With a combination of vision, creativity, and technological expertise, Pico Group is shaping the way audiences experience them, ensuring that every interaction is meaningful, memorable, and strategically effective.

Lawrence See | Deputy GM

“With 50+ years the Pico Group has mastered brand activation, crafting immersive experiences that deliver unforgettable and highly effective engagements to target audiences around the world.”