Pioneers in Marketing and Sales Strategies: Ironpaper

In the era of cut-throat competition, each business requires effective marketing strategies to deliver market excellence. The digital space is transforming the way business is done today. Organizations need to be digital-first in order to attain an advantage.

Ironpaper was founded in New York City in 2002 with a mission of being a strategic digital agency. Ironpaper envisionshelping its clients achieve growth through marketing and sales. It seeks to unify the marketing and sales journey to deliver a more remarkable buyer experience and, ultimately, drive growth for its clients. As an agency that integrates technology, design, marketing, content, and digital strategy, the company embraces hard problems and creative challenges in order to drive results.

Ironpaper opened its second office in Charlotte, NC to expand its agency’s footprint and increase its capabilities as a growth agency.

Why Ironpaper

Ironpaper's process is data-driven and highly iterative; it cuts through the cluttersthat burden many organizations. Ironpaper is a results-driven marketing agency. Its team is focused on driving measurable business results for clients.

The company focuses on marketing outcomes and growth. Its specialties are B2B lead generation, inbound marketing, content, conversion strategy, and sales opportunity nurturing. It provides strategy and execution for companies that need their investment in marketing to drive business growth.

Ironpaper focuses on three, core key metrics:

• Increasing lead acquisition
• Improving conversion rates
• Generating more qualified leads

Experts in B2B Marketing

The agency specializes in B2B Lead Generation, Digital Marketing, and Sales Nurturing. Ironpaper is a B2B marketing agency that focuses on helping companies improve lead generation, conversion rates, and sales opportunities. It builds results-driven marketing campaigns that help B2B organizations improve their sales pipelines.

Ironpaper drives engagement with buyers, partners, influencers, and advocates. It begins by firming up buyer definitions and messaging. Then, it sets monthly lead acquisition goals, builds marketing assets, and creates a data-based strategy. From there, it launches pilot campaigns and actively measure results against benchmarks, while optimizing, improving, and building.

Ironpaper’s process for B2B marketing is based on LEAN principles. It seeks to increasingly gain efficiency, agility, and effectiveness as it focuses on decreasing the time table for success generation.

B2B Lead Nurturing: Ironpaper helps to improve clients’ sales pipeline. It uses several key tactics to reliably fill their sales funnel, such as:

• Marketing Channel Analysis:Clients can gather and compare marketing campaign effectiveness across all channels
• Sales Funnel Analytics and Conversion Optimization:Clients can use automation to improve performance through the entire funnel i.e. top to bottom
• Marketing to Sales Alignment: Clients can track and nurture leads with automation to improve lead quality and buying-readiness
• Goals and Predictive Analysis:Ironpaper helps clients set and grow their visit/lead/customer monthly goals

Data-driven Insights & Actions: Ironpaper’s campaigns are powered by insights, iteration, and optimization. Its work is guided by business goals, organizational vision, and a disciplined methodology. Itintegrates marketing analytics with sales CRM systems to better understand and measure the potential for conversion and define winning strategies which include:

• Digital Strategy
• Web Analytics
• Acquisition rates
• Nurturing conversions
• Influence of content

Services

Marketing: Ironpaper provides both marketing strategy and execution for B2B organizations. With its fully staffed team of developers, designers, content writers, marketing strategists, and SEO/PPC specialists, it can deliver a full-service strategy to grow clients’ business from all digital angles.This includes capabilities for:

• Automation and sales nurturing
• Content marketing
• Email marketing
• Social media marketing
• Advertising & PPC
• Website Design & Development
• Remarketing & Re-targeting
• Reporting & Analytics
• SEO - Organic search

Websites: Websites should measurably drive leads, sales, and deeper engagement. Websites should be more than pretty brochures. A company website needs to act as a growth engine powering lead generation and nurturing sales opportunities.

Ironpaper’s team studies conversion paths, search factors, messaging, and performance data to make better design decisions. Ironpaper’s work embodies the intersection of design, technology, content, and marketing. It is obsessively focused on helping organizations achieve core, business goals using the digital space. It designs and builds websites to impact sales, advocacy, and lead generation.

Content Marketing: Ironpaper helps organizations build, test, and optimize content marketing programs to drive qualified leads and sales opportunities. Content marketing is at the core of its lead generation practice. It acts as a strategy and execution partner for content marketing.

Ironpaper improves the B2B buyer journey by creating smarter content that speaks to the heart of buyer motivations. It aims to improve the content by providing:

• Marketing and sales messaging strategy
• Content strategy
• Content creation
• Thought leadership
• Content for SEO
• Sales nurturing content

Lead Generation: Ironpaper generates inbound qualified leads to feed hungry sales teams. It powers inbound marketing programs that generate qualified leads and nurture sales opportunities. It builds vetting and nurturing systems to ensure that its clients can scale up their marketing and sales efforts intelligently. The company focuses on the following metrics:

• Leads generated per month
• Sales qualified leads per month
• Sales opportunities from leads
• Conversion rates against all marketing efforts

 “Businesses and organizations need to be digital-first, and we help them.”