By centralizing and automating various aspects of shipping and mailing, Pitney Bowes Shipping 360 platform helps businesses reduce complexity, improve operational efficiency, and adapt to evolving work environments: Pitney Bowes

Pitney Bowes is a global technology company with a proud history of innovation that began in 1920. The company’s journey started with the invention of the postage meter, a groundbreaking device that transformed how businesses managed their mailing processes. By offering a faster, more secure, and cost-effective way to send mail, Pitney Bowes helped organizations avoid time-consuming trips to the post office while ensuring reliable delivery. This original innovation laid the foundation for a company committed to solving complex logistical challenges through technology.

Today, Pitney Bowes has evolved far beyond its roots in postage. While the company still provides its iconic postage meters, it now focuses heavily on cloud-based shipping solutions that support the demands of modern commerce. Pitney Bowes is not a shipping carrier. Instead, it develops technology that enables businesses to ship smarter and more securely. Its multicarrier shipping software is built on a security-first platform that was developed before any application layer was added. With certifications such as SOC2, multi-factor authentication, single sign-on, and advanced security authorizations like FedRAMP and IL4, the company offers the most secure shipping & mailing technology platform available in the industry. The Pitney Bowes platform includes high-performance APIs that connect to parcel carriers and integrate with any marketplace, enterprise resource planning system, warehouse management system, or order management system. These APIs are designed to be fast and reliable so that shipping does not become a bottleneck in daily operations. In addition to software, Pitney Bowes continues to support physical mailing through its networked postage meters, unifying mail and shipping across enterprise environments.

The company also plays a critical role in national mail operations as the largest workshare partner of the United States Postal Service, providing presorting services for large mailers and digital mailing options for continuity and outsourcing. Its financial services unit helps clients manage postage and shipping expenses through flexible funding solutions. With a rich history and a forward-looking approach, Pitney Bowes remains dedicated to creating secure, efficient, and innovative solutions for shipping and mailing in the digital age.

Pivoting from legacy mailing solutions to technology-driven multicarrier SaaS solutions

Pitney Bowes’ transformation from a legacy mailing equipment provider to a technology-driven SaaS shipping company was driven by a combination of market forces and strategic foresight. As digital communication rapidly replaced physical mail, the demand for its traditional postage meters and mailing systems softened. The erosion in mail volume helped confirm the direction the company was heading, which was to continue exploring technology opportunities that would provide new avenues for growth.

At the same time, the explosive rise e-commerce reshaped the logistics landscape. With businesses of all sizes looking for efficient ways to manage parcel shipping, tracking, and fulfillment, Pitney Bowes recognized a strategic opportunity. By leveraging its deep expertise in mailing and logistics, the company began pivoting toward digital solutions that could meet modern customer expectations.

This shift also aligned with a broader financial strategy. Transitioning to a SaaS model enabled Pitney Bowes to continue a business model of recurring revenue streams, shifting from focusing solely on meter rental revenue to multicarrier SaaS subscriptions. The SaaS approach also allowed for greater flexibility and scalability, catering to clients who increasingly demanded self-service, cloud-based tools that integrated seamlessly into their business operations.

Furthermore, the pivot was a proactive response to a changing competitive landscape. Pitney Bowes needed to modernize to remain competitive. By investing in software innovation—specifically the Shipping 360^® SaaS platform —and focusing on data-driven features like cloud security, address validation, multicarrier label printing, and automated workflows, the company reinvented itself as a digital shipping and ecommerce solutions partner.

Ultimately, Pitney Bowes’ evolution was not just a reaction to industry decline but a deliberate strategy to meet the growing needs of enterprises and ecommerce segments and secure its position in the future as a multicarrier technology provider.

Pitney Bowes technology is purposely designed to simplify shipping.

The Pitney Bowes technology platform is a security-first cloud platform that is the architecture on which Pitney Bowes SaaS shipping and ecommerce applications are built. These applications are designed to streamline and simplify shipping and mailing operations for businesses. Here’s how it achieves this:

Unified Platform for Shipping and Mailing for Enterprises, Retailers, Government, and SMBs

Shipping 360 integrates various functions like shipping, mailing, receiving, and analytics for the office segments and order management, branded tracking, fulfillment insights, and returns for the ecommerce segment on a single, scalable platform. This consolidation allows businesses to manage all related activities without juggling multiple systems, enhancing efficiency and reducing errors.

Scalable shipping capabilities for retail and e-commerce shippers

Whether it’s connection to online marketplaces, like eBay or Amazon, or integration with larger ERP, OMS, or WMS platforms, the ecommerce offering helps businesses scale their online selling capabilities. So, whether you’re a startup or a global retailer, Pitney Bowes provides the technology necessary to simplify the shipping and managing of online order fulfillment.

Multicarrier Management

The platform supports integration with major national and regional carriers, including USPS, FedEx, UPS, and DHL. This enables users to compare rates and delivery times in one place, facilitating cost-effective and timely shipping decisions to anywhere in the world the carrier networks serve. Remote and Hybrid Work Support With features like cloud-based shipping label printing, postage printing, and electronic Certified Mail processing, employees can manage shipping and mailing tasks from any location, no matter what they are sending. Pitney Bowes empowers organizations to give employees the flexibility to ship with any carrier — UPS, FedEx, USPS, and more — while taking advantage of discounted rates or the company’s negotiated contracts. This flexibility is crucial for organizations with remote or hybrid work models to stay in control of expenses related to mail and parcels.

Comprehensive Analytics

Shipping 360 provides detailed analytics on shipping and mailing expenses, including costs for postage, equipment, and supplies. These insights help businesses identify spending patterns and opportunities for cost savings across users, locations, and carriers. Ecommerce shippers get insights into carrier performance, contract compliance, and fee increases that help maximize carrier partnerships, manage margins, and improve customer experiences.

Inbound Package Tracking with Smart Locker

Integration

The platform offers end-to-end tracking for incoming packages, creating immediate digital records and providing proof of delivery. This feature enhances visibility and accountability over the influx of packages being received. For secure and convenient package distribution, Shipping 360 integrates smart lockers. With many organizations implementing return-to-office initiatives, these self-service lockers provide a modern and convenient way to ensure employees can easily retrieve incoming packages or assets.

Maintaining the competitive edge in shipping software

The company stands out through its commitment to cloud security with certifications like SOC2, MFA, and FedRAMP; flexible architecture (API-first and UI-based models); and its ability to scale globally. Rather than pushing one-size-fits-all solutions, Pitney Bowes offers tailored, high-performance tools that integrate deeply into client ecosystems. Pitney Bowes is also a key partner with shipping carriers, where relationships help fuel solutions for complex customer shipping challenges. While many competitors rely on venture capital to fuel growth, Pitney Bowes stands apart as a self-funded company. This independence allows it to innovate on its own terms, free from external pressures to prioritize profit over client needs. The number one way Pitney Bowes remains competitive is that they control their technology. The company created the tech platform from the ground up to address the challenges they saw firsthand that clients were facing. Pitney Bowes continues to listen to their clients, and that focus helps them stay ahead.

Pitney Bowes solutions address real-world logistics pain points.

Client feedback is a cornerstone of Pitney Bowes’ innovation process. Through deep, long-standing relationships with

diverse clients, the company identifies operational bottlenecks and emerging needs. This insight informs the development of products like ShipAccel, the new ecommerce application, and enhancements to Shipping 360, ensuring they solve actual problems such as rate complexity, order routing, or international fulfillment.

What does the future hold for Pitney Bowes and its customers?

Pitney Bowes is focused on scaling its platforms for international and high-volume shippers, enhancing its analytics capabilities, and deepening integration with carrier and marketplace ecosystems. With continuing enhancements planned, we are well-positioned to empower clients to adapt, grow, and compete in an increasingly digital and global logistics landscape. Pitney Bowes will continue focusing on and enhancing e-commerce shipping software, ShipAccel, a product tailored specifically e-commerce businesses. Unlike traditional shipping software, it integrates directly with online marketplaces such as Amazon, Etsy, and WooCommerce, offering an all-in-one solution for order management, fulfillment, tracking, and returns.

Beyond ecommerce, Pitney Bowes is expanding its international shipping capabilities. As more companies operate on a global scale, their need to ship from multiple, international origin points has grown. Pitney Bowes is rising to the challenge, building technology that empowers clients to manage shipping operations seamlessly across borders.

Another cornerstone of Pitney Bowes is their emphasis on analytics to give clients visibility and control of their shipping operations. By turning raw data into actionable insights, the company helps organizations continually optimize their shipping workflows. Whether identifying cost-saving opportunities or streamlining processes, the platform equips businesses with the tools to adapt in real-time.

AI is another opportunity. The company will continue to leverage AI tools to help clients ship smarter and faster while exploring ways to find additional opportunities to grow the shipping and ecommerce software business.

Pitney Bowes continues to lead the evolution of shipping and mailing through secure, scalable, and client-centric technology solutions. By listening to customer needs and anticipating market shifts, the company remains focused on delivering powerful SaaS tools to help businesses operate smarter in an increasingly complex shipping market.With continued innovations in security, analytics, and AI, Pitney Bowes is well-positioned to support the future of shipping and ecommerce.