Andrew Wallace, PortoSpire President and CEO: “We want to know where you are from and where you want to go. Together we will build on that story to help you be seen”

In the highly competitive world we live in, humans take great pleasure in having excellent adaptation abilities and the capacity to adjust. Due to this, the commercial world also underwent changes as the social world transitioned from a setting of interpersonal relationships to online connections. There’s really no escaping the fact that we have to conform to technology in order to live our digitally-driven lives, so if you haven’t already, it’s time to get going. It goes without saying that as a businessperson, you must now prioritize website development. Your voice must be heard, your brand must be recognized, and your objectives must be accomplished for your business to attract new customers. Making those things happen requires effective website creation. Globally there are various companies delivering excellent services to keep businesses ahead of the curve, but PortoSpire stands out from the rest.

After working in a variety of organizations both large and small, PortoSpire’s President and CEO, Andrew Wallace has seen many company cultures that have positives and negatives. He has also seen how utterly difficult it can be for new innovative ideas to take hold and small businesses to break into industries to bring those ideas to market. Providing a humane environment as well as opportunities to help others succeed and launch their stories is what drove Andrew Wallace to build PortoSpire. This effort aims to take the positives of the best company cultures and leaving the negatives behind while reducing the barriers for small businesses to reach their target audiences.

Services offered by PortoSpire

PortoSpire serves clients nationally and beyond with its small but mighty team of 5. The company’s geographically distributed team operates with flexible scheduling and asynchronous collaboration. Since the early 2000s, PortoSpire’s team has taken a story experience approach to all its projects. The company’s commitment to storytelling through experience has driven them to learn, grow, and adapt to provide high quality solutions on and off the web. After moving its primary location to central Ohio and restructuring the organization in 2016, PortoSpire has further refined its storytelling experiences to standardize and automate its processes. The company strives to provide opportunities for great brand stories that help small businesses thrive and individuals to take control of their web presence. PortoSpire works with small businesses, solopreneurs, and individuals who are looking to have a customized web presence to share their story. The company’s scaling solution helps small businesses be prepared for growth and scale without the up-front costs.

PortoSpire has taken its collective lessons learned and skillsets to build a platform that is highly scalable and optimized. This allows the company to offer both an extremely low barrier to entry and a solution that grows with a client’s needs.

• PortoSpire works to have a shared understanding of its client’s story and build a customized design to best help share that story with their target market(s).
• The company also offers enterprise grade integrations that can scale to meet the needs of growing businesses.
• PortoSpire’s analytics are collected in-house and built with data privacy and security in mind, so client and their customer/user data is never sold through third parties.
• All of PortoSpire’s products/services are provided à la carte so clients only pay for the customized services they need and use.

Sourcing the right talents

PortoSpire continues to break traditional molds with its organizational culture just like everything it does. The company’s staff is 100% virtual: working where it makes sense. PortoSpire works when the time is most convenient for all, which include families as well as clients. The team might work on the beach at sunset in California one day and from a log cabin at the crack of dawn in Colorado the next. The days of dictating time and place as an authority from on high have long ended, and PortoSpire has fully embraced that. PortoSpire’s team members are explorers and artists. The company seeks to bring together the world as the team is not as some undefined “they” wants everyone to be. PortoSpire believes that “traditional” policies and practices are not going to foster the best work; neither is basing the worth produced on the number of hours spent nor being “visible” to leaders. The company’s compensation model reflects that value at its core by providing all base wages equally across the board with added commission on all work produced. This incentivizes working smarter and producing valuable work, not on keeping “butts-in-seats” or honing the unneeded skill of pay negotiation.

Time is a very valuable thing, which is why PortoSpire actively discourages working long hours. The company’s full-time week is 32 hours for all, not 40+ or even 60+ as many other organizations tout. Time away recharging is working smarter and bringing a more complete human experience to its work. In return for this level of trust and flexibility, PortoSpire’s employees are highly engaged in the work and bringing their authentic selves to each project the company undertakes. The end results are often a “lightening in a bottle” effect for clients and are just as rewarding accomplishments to the team along their individual career paths.

Upcoming services and future of PortoSpire

When the TSR asked about the upcoming services to Andrew Wallace, he stated that “We are preparing to launch a fully integrated social media management portal that makes multi-channel communications a breeze. Users will be able to schedule a blog post and teasers with links across their social footprint all from one interface.”

For the future, PortoSpire is all set to strive to provide opportunities for great brand stories that help small businesses thrive and individuals to take control of their web presence. While others aim to grow their organization at a rapid pace, PortoSpire will remained focused on sustainable growth one story at a time.

About the leader behind the success of PortoSpire in his own word

Andrew Wallace, President and CEO

Having spent a decade honing the skills of storytelling through entertainment (dancing, singing, and acting) before transitioning to tactical IT roles, I bring a blend of artistic and scientific mindsets to every effort I undertake. While working in live performance art, I performed with widely varying and diverse groups ranging from small intimate shows to large scale productions with hundreds of individuals working behind the scenes to keep things running. Transitioning into IT roles, I focused on breaking down complex problems into smaller and easier to digest portions. I often found myself in roles acting as a bridge between those more technically minded with those driving the business. Building from my previous experiences in entertainment, I began moving into roles helping to plan and lead projects. This eventually led to the role I hold today as CEO in which I use a blend of the variety of experiences to tell the story of what the organization can be and how we can get there together.

“Your brand tells the story of what you’re about to your clients. New business concept to complete brand, our job is to help you tell that story, and we are passionate about our job.”