The Silicon Review
Original Design Maker (ODM) is a company that designs and manufactures products. Among them, PositiveONE is a unique company that can participate in any development phase from specifications definition to design implementation and prototype testing for both hardware and software comprehensively.
PositiveONE is into various aspects, from requirement definition to design, development, testing, and operation. The company takes a strong initiative in the customer’s new product & services, and allows you to draw a fitting schedule and budget in your project.
The hardest thing about customer product development and new service is creating specifications. In other words, different business models have different product specifications. PositiveONE strives to be the customer’s wall and pursue specifications and technical realization.
ODMs developmental services add significant value to the resellers too. PositiveONE will be involved in new customer projects early on. The company provides POC (PRODUCT OF CONCEPT) design consulting and prototype development. Therefore, the company gets the schedule and budget early. Then, in order to reduce the time, general-purpose products may be used. That is, PositiveONE is a global value reseller of semiconductor-related technology products and has collaborations with more than 100 leading companies around the world.
For a typical company, when the purpose changes, its business model changes, and so does the business scope. PositiveONE has a wide range of knowledge and network that contributes to flexibility and problem-solving. Solving many tasks and challenges in one place is important in launching new products and services for customers. There are not many companies that can provide a single point of consulting, development, manufacturing, and reliability testing. Also, PositiveONE is recommended by many semiconductor manufacturers and friends alike because it specializes in semiconductor-related trading too. The company cooperates with device vendors, OS vendors, other middleware vendors, etc., and works on designing, developing, and manufacturing specifications for smartphones, TVs, automobiles, OA equipment, home appliances, medical equipment.
By the way, certain firms are working endlessly to pilot innovation, and PositiveONE is one such firm that is focused on delivering cutting-edge IoT solutions for wired and wireless technologies. The company has also been working on a number of cutting-edge technologies for a variety of highly functional and multifunctional products, including industrial equipment. In particular, with the advent of the IoT (Internet of Things), in which all devices are connected to the Internet, the company will create new value with mobile solutions centered on 5G and 6G, leveraging the development, and manufacturing know-how that it has accumulated over the years. The company is shifting to provide services by fusing networks and is also supporting by building a development scheme that ensures quality and reliability while streamlining the development and testing of increasingly complex software.
Certain firms are working endlessly to pilot innovation, and PositiveONE is one such firm that is focused on delivering cutting-edge solutions for wired and wireless technologies. The company comprehensively covers hardware, software, network technology, etc. and has accumulated knowledge and technology in various aspects, from requirement definition to design, development, test, and operation. PositiveONE is recommended by many semiconductor manufacturers and friends alike because it specializes in semiconductor-related trading too. The company cooperates with device vendors, OS vendors, other middleware vendors, etc., and work on designing, developing, and manufacturing specifications for smartphones, TVs, automobiles, OA equipment, home appliances, medical equipment, etc. PositiveONE has also been working on a number of cutting-edge technologies for a variety of highly functional and multifunctional products, including industrial equipment. In particular, with the advent of the IoT (Internet of Things) era in which all devices are connected to the Internet, PositiveONE will create new value with mobile solutions centered on 5G and 6G, leveraging the specifications creation, development, and manufacturing know-how that it has accumulated over the years. PositiveONE is shifting to the form of providing services by fusing networks and are also supporting manufacture R&D by building a development scheme that ensures quality and reliability while streamlining the development and testing of increasingly complex software.
PositiveONE was founded in 2004, and it is based in Shibuya-ku, Tokyo.
In conversation with Shoichi Kudo, Founder and CEO of PositiveONE
Q. How do you understand the market needs for creating reality-based solutions?
Semiconductor companies play a major role in the development of new technology products. The life cycle of many products incorporating semiconductor devices is often very short. Therefore, there is a constant need to adapt to the pace of rapid market changes. It requires a high degree of flexibility and innovation. At the same time, the constant price-performance improvement rate in the semiconductor industry is amazing. Semiconductor behavior has a new market. Positive One can understand the trends of the world semiconductor industry, market trends, and future. But manufacturers are not looking for market trends. We would like to develop products that match services and use cases and quickly introduce products to the market. New technology confidence raises various issues in testing, development, quality, and manufacturing. In order to prevent this problem from occurring, we will carefully perform prototype manufacturing and hardware design. The cause of failure is often a problem in the design of the potential hardware. We will supplement it later with software, but the point where stability and reliability are required is at the foundation. Experience has shown that power supply design problems dominate most defects. We are focusing on the phases such as substrate development, manufacturing, and reliability testing that match trends. Companies with significant driving forces and technologies across the electronics value chain see value-added.
Q. There are other major players in this segment. How does your service stand out compared to other services?
A huge e-shopping mall sells semiconductor parts and semiconductor-related products such as Digi-Key, Mouser, and Arrow. They are strengthening the trading company function while increasing the added value of manufacturing. Customers choose Positive One, not Digi-Key, Mouser, Arrow, etc. because it is recognized as an expert who can consult, develop, and manufacture by abstracting all the necessary things in manufacturing. Because it makes specifications, researches and tests, and forecasts for niche and highly difficult technologies, it is useful as a company that reaches the itch. The more fundamental needs are that there are proposals that suit business models, use cases, and budgets.
Q. Please tell us about your trajectory for the next five years.
The strength of my company is the ability to research and make proposals in the presence of a technical background. We can find evolving technologies, potential problems and solutions. For example, when we sell the same and develop the same as our competitors’, but our customers make choices, seeking peace of mind and speed from our problem-solving added value. Positive One contributes to customers’ competitive advantage by focusing on the early introduction of new products and technologies and helping to shorten the time to market. We will take advantage of the networks we have accumulated to expand the manufacturing ecosystem. There are many examples of manufacturing at Positive One, but we will behave more aggressively. The patent acquired by Positive One will revolutionize 5G mobile and 6G mobile services from the next-generation IoT and edge computing platforms. Security, data collection and analytics, connectivity, and hardware integration are of particular concern to the IoT. I think that the IoT platform will be integrated into the service and incorporated into the subscription. Monozukuri companies will enter the age of being incorporated into services. The era of service companies will have an R & D section where they can do all the development. R & D needs to be in the middle of service and manufacturing and require a lot of experience and flexibility. To become one of those departments. It is to build a SaaS service that includes reference circuits and processing programs developed by experts. From concept making to continuous KAIZEN after release, we continue to create value through “development + customer success.”
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Meet the leader behind the success of PositiveONE
Shoichi Kudo is the Founder and CEO of PostiveONE. Shoichi believes that accepting challenges in the world can help him grow. Also, he always wanted to work and grow with his colleagues and contribute to the development of the world. Then, he has created a corporate culture where employees can respect each other’s skills and utilize their abilities.
He has the ability of both martial arts and education. He has learned Japanese traditional martial arts from an early age. He has studied Karate, Japanese bow, kendo, judo, aikido, iaido, and old Japanese martial arts, and is qualified for multiple black belts. Currently, He is “Kancho” of YOSHIN-KAN (Karate-do 7th Dan/Grand Master), Karate and kickboxing school. Also, he is licensed to teach at junior high and high schools approved by the Japanese government’s ministry of education.
He has entered the embedded industry as a place to increase his potential in the new world. After World War II, Japan has referred to new technology center. And Japan had the Japanese original stories around 1990. Then, the embedded industry developed and sold Japanese original processors and Japanese original OS (uiTRON) in many Japanese electronics companies. He had developed business for the system integration of Hitachi’s processor (e.g. SH1/2/3/4) during the growth period of the embedded industry. Later, he joined leading global embedded companies like WindRiver, QNX, and ENEA.
Shoichi had two patents this year. JPO Patent (Patent No. 6747704): It is suitable for processing big data by 5G and 6G mobile services. Especially for images obtained from multiple cameras, it performs overloaded processing such as image classification, object detection, and gesture recognition. Under that situation, it is an architecture that can realize load distribution to the right place. The technical field has been expanded and cases have been added from JPO Patent (Patent No. 670323).