Powerful, Affordable, Feature-rich Meritage Technologies, a Montana-based Firm, Offers Technology to the Hospitality Industry to Create Additional Transparency and Efficiency

“Our mission is to create client business transparency by integrating multiple control systems together. We do this so the restaurateur can make more informed business decisions in real time.”

Restaurant brands, like many other retail brands, are facing disruption from on-going technology transformation. There are key trends that have emerged at the forefront of this industry. This rise of technology has also pushed the barriers to entry lower than ever for new, emerging brands, making it more important than ever that restaurant brands of all shapes and sizes are fast movers and position themselves for future growth by being authentic, fearless, and human, to strengthen their brand experiences and achieve in-market success.

In view of the above-mentioned scenario, we’re thrilled to present Meritage Technologies.

Meritage is founded on the best Point of Sale (POS) solutions. The firm, a highly aggressive POS Dealership, is focused entirely on client needs and integration of multiple technology platforms to produce a completely transparent business for its clients.

Meritage was incorporated in 2008 and is headquartered in Billings, Montana.

Jason Lehman, Meritage Technologies CEO, spoke exclusively to The Silicon Review. Below is an excerpt.

Q. Why was the company set up? And what do you propose to bring into the market?

Meritage was launched during the recession (2008) to help hospitality business owners understand and control their costs in a more efficient way. We bring to market almost 100 years of combined experience; building, enhancing and promoting excellence in hospitality management throughout the US.

Q. What is the current market scenario? And what is your company’s position in the market?

The hospitality technology industry is currently losing most value-added resellers to directly sold, and VC backed products. Banks and credit card processors have found additional interests in POS software to not provide value to the client through effective management tools but to act as an attrition vehicle to supplement the longevity of credit card processing income. We are part of the select few in the US that have made the transition in the industry over the last three years from Legacy Project based revenue to SaaS and HaaS models. We have a lead position in the industry and are well positioned to bring disruption to the current models, bringing back client-based software that makes sense.

Q. Briefly explain your products and services.

We offer technology to the hospitality industry to create additional transparency and efficiency. This includes cutting edge point of sale to streamline day to day operations, video surveillance that integrates to point of sale for increased depth in theft controls, credit card processing, an entire company of industry-backed professionals for consultative purposes and the highest level of support/uptime in the industry.

Q. What kind of mixed responses have you received from your consumers over the years?

Client feedback is essential to the success and growth of any firm. We very much appreciate and value all feedback. Sometimes it may be hard to hear, but that is the only thing that will make us a better firm. We take a lot of pride in all feedback; it’s the only way we learn. The majority of hesitancy was the actual transition to a cloud-based product, the concept was foreign and took some time to provide value.

Q. How have they motivated you to shape your offerings/grow the company?

Since we are all seasoned restaurateurs, we think like restaurants. Software developed by firms for restaurants tend to have subtle disconnects between the technical world and the consumer. Our clients continually challenge us to make smarter, more intuitive software; we listen and deliver each and every time.

Q. What is your company’s mission statement?

To provide the value of big data and transparency to our clients in a way that offers choice with features and cost controls, that simply make sense, with integrity and responsibility.

Q. And to what extent are you successful in achieving the same?

We offer smart choice driven software, with a consultative approach to user interaction and software development. We utilize all large data to assist the client in benchmarking their business and provide first to market solutions through deep learning.

Q. How often do you innovate?

We believe that all products can be improved, either through a deeper understanding of client needs or finding manual processes in place and automating them for the client.

We never stop innovating as our validity in the U.S. market relies on our cutting-edge solutions. Moreover, it’s crucial to stay ahead of the competition by innovating on all fronts.

Q. How do you differentiate your products/services from the crowd?

Our competitors focus on profits, we focus on client needs. We position ourselves on value and education. It’s easy to stay ahead of payment processors who own software, and bank-since their focus is not on development, rather pennies. We believe if we provide software that makes more sense, and provide the client choice of vendors who integrate with our software, we will always lead the market with little down-push.

Q. What do you feel are the reasons behind:

Your product popularity: Intelligent, intuitive flow, in a way that makes sense to the consumer, built by people like themselves who know the why of whats being asked.

Your consistent growth as an organization: Consistency in product delivery, efficiency, and a team of knowledgeable staff willing and happy to assist each client in their independent needs.

Q. ‘It is difficult to start a venture, but far more difficult to maintain it’. How would you interpret this saying?

We would interpret this as the ultimate truth, we value challenges and strategy, and do our best to foresee revenue growth and accommodate that as early as possible to facilitate a ‘prevent problems strategy’.

Q. Do you have any new products ready to be rolled out into the market?

Of course, we are developing a product that will disrupt the industry and take it to an entirely new level.

Q. Where do you see your company a couple of years?

We see ourselves as a leader in the industry on a scale much larger than we are now, with a lot more responsibility and accountability.

"We utilize all large data to assist the client in benchmarking their business and provide first to market solutions through deep learning."