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Silicon 70 2020

PrecisionHawk – Changing the way businesses view their assets, through multifaceted technology


Whether you call them Unmanned Aerial Vehicles (UAVs), Miniature Pilotless Aircraft, or Flying Mini Robots, drones are rapidly growing. Over the past few years, there is a wide range of commercial uses for drones, and everyday companies and small businesses come up with new genius ways to use drones for their services. From quick deliveries at rush hour to scanning an unreachable military base, drones prove incredibly beneficial in places where a man cannot reach or is unable to perform in a timely and efficient manner. Adopting drone technology across industries leaped from the fad stage to the mega-trend stage reasonably quickly as more and more businesses started to realize its potential, scope, and scale of global reach.

PrecisionHawk is one such firm dedicated to changing the way businesses view their assets and manage resources. The company enriches data to empower action. The company's solution enables timely, effective, and strategic asset management by accelerating, automating, and amplifying data acquisition and analysis for major enterprises. The firm drives action by improving every step of the data value chain for essential organizations, market leaders, and Fortune 500 companies. By blending multiple layers of data sources collected via satellite, human-crewed aircraft, drones, ground crew, and artificial intelligence-powered analytics, PrecisionHawk delivers a single, streamlined point of access geospatial intelligence.

The firm was started as a robotics and data research firm in 2010 and has since partnered with the FAA, NASA, and the nation's leading businesses to pioneer practices in flight operations and geospatial data analysis.

Astonishing Services and solutions offered by PrecisionHawk

Drones Services for agriculture: The firm has built solutions based on millions of acres of crop data, 10+ years of experience in farming, and work for the world's leading crop growers and agricultural research firms. You can get enterprise-grade aerial intelligence featuring easy-to-understand action items and takeaways using a powerful, turnkey solution. Whether for aerial photography, agricultural mapping, or drone-based inspections, the firm can help you select the drone and sensor payloads for your particular farming application. Drones are more accessible than ever before, with more models offering longer flight times, higher payload capacities, and flying in varying conditions.

The firm offers drones with a visual (RGB) sensor. PrecisionHawk provides an array of multispectral sensors, enabling users to capture individual, high-resolution bands of light, near-infrared and radiometric thermal data.

Drone-Based Inspections for Utilities: By working with PrecisionHawk, Utility leaders can employ the latest in remote sensing technology. The team of PhD-holding data scientists and solutions engineers hand-select hardware configurations that deliver the most precise and repeatable data outcomes. Measure slight line sag captures assets beneath vegetation and calculates minuscule temperature differentials on solar panels powered by advanced, drone-based sensing. There's no need to own a drone, maintain a pilot on staff, or analyze data. The firm has built its service based on years of operations research and work for leading utilities.

Sensors: The data collected by sensors generate orthomosaics, 3D models, point clouds, and digital surface models. When used alongside survey-grade GPS systems, sensor images can be stitched together, producing one accurate geo-referenced image in both 2D and 3D. The industry applications for drone-based sensors are limitless. Sensors can identify plant disease, assess water quality, secure volume measurements, detect heat signatures, produce surface composition surveys, etc. Sensors easily connect with compatible drones and can be swapped out to support a diverse set of enterprise needs.

Collecting multispectral data is a critical step in performing more effective crop health analysis. The multiple bands of light enable PrecisionAnalytics Agriculture users, the mapping and analytics tools built for farming, to produce powerful statistics on plant vigor, leaf area, and canopy cover. Without multispectral data, it can be difficult to catch early indicators of disease, pests, and weeds and derive an accurate measure of densely planted crops' vegetative biomass. By uploading multispectral sensor data into PrecisionAnalytics Agriculture, one can transform various multispectral data bands to indicate vegetation health and stress. Indices require varying amounts of spectral data.

The pre-eminent leader behind the supremacy of PrecisionHawk

James Norrod serves as the Chief Executive Officer of PrecisionHawk. He brings more than 25 years of experience leading companies in highly regulated industries, including public and venture-backed technology companies. He specializes in forming strategic partnerships, optimizing domestic and international operations, establishing new sales distribution channels, and developing management teams.

Mr. Norrod's extensive portfolio of leadership experience includes serving as CEO of Tellabs, CEO of Zhone Technologies, CEO of Segway, CEO of Telebit, CEO of Adage, and CEO of Infinite Power Solutions. He has also served as Executive Chairman of GreenBytes. Mr. Norrod has led companies to successful exits to organizations such as Apple, Cisco, and Oracle. His career started with ten years at IBM, where he managed the General Motors account.

"PrecisionHawk has immersed itself at the forefront of policy and technology development efforts to foster commercial drone technology's global adoption."