Comprehensive data security solutions offering unparalleled protection to businesses: Privafy

In the highly digital world we live in, data is constantly in transit as information can be moved to different locations. Data protection is a central aspect to an organization's welfare and performance. All data generated by or entrusted to an organization should be handled carefully, and if data in motion is ever exposed to malicious actors, the ramifications can be potentially fatal to business continuity.

Globally, there are various companies that provide data security solutions, among them, Privafy stands out. Privafy’s comprehensive, cloud-native security-as-a-service unifies all the functionality delivered by expensive to acquire and operate point solutions; SD-WAN, MPLS, VPNs, firewalls, DDoS protection, deep packet inspection, intrusion prevention and detection systems. Privafy’s security-stack-as-a-service is security redefined for a new world in motion. Founded on a vision to improve the outdated approach to data security, Privafy helps mobile service providers, IoT manufactures, and enterprises redefine the way they protect Data-in-Motion.

Security: The Next Big Play for Carriers

The playbook for carriers has changed a lot over the years: from single play (voice) to double play (+ Internet/data), triple play (+ television) and quad-play (+ mobile). With more enterprises and employees working from home, there is now a new addition to the “Quad Squad” for carriers: security services. After all, shouldn’t the company delivering voice, Internet, video and mobile data also be the one to secure those services?

While carriers have a lot of experience in securing their own networks, securing their customers’ networks has often been an afterthought. Many carriers bundled firewall services with their SIP trunks, but they didn’t have the security expertise or resources to offer enterprise customers a full security stack. Privafy is changing that by putting its security expertise and technology to work for carriers through a cloud-based, security stack as a service. With Privafy, carriers can leverage the cloud to protect data in motion at the network edge—both their edge and their customer’s edge—through a full portfolio of cloud-based services that includes firewall protection, malware detection, intrusion prevention and more.

The definition of the network edge has shifted dramatically in recent years. For carriers, multi-access edge computing (MEC) has moved the edge away from the core and closer to the service consumer. Moving security services to this “new” edge provides lower latencies and can increase complexity.     By hosting the security stack in the cloud, carriers and their customers get the best of both worlds: dynamic, on-demand security that can be set up in minutes; simple, centralized management; customizable policy enforcement via network slices; built-in redundancy;  fast, scalable performance; amid broad geographic reach.

But what about the consumer’s edge? In the era of COVID, many enterprises have moved to a majority-remote model that allows employees to work from home—a trend that was already underway and which the pandemic has accelerated. This shift has, in effect, dispersed the enterprise network edge from a single point of entry to hundreds (or thousands) of points of entry. Unfortunately, remote workers typically have little more than software-based firewalls, anti-virus software, moderately effective encryption and a handful of passwords to protect them.

To better secure this edge, Privafy has embedded its cloud-based security stack into carrier-supplied modems and routers to protect the broadly dispersed enterprise edge of today. This means no additional hardware has to be deployed, no software has to be managed (it’s automatically and centrally managed in the cloud) and no integration is needed because both the carrier and consumer edge points are using the same technology. Privafy’s unique “inside the box” thinking is a potential game-changer for carriers that are looking to increase their enterprise market share and provide value-added services to home-based subscribers. At the same time, Privafy’s technology allows enterprises and subscribers to control, configure and customize their security services for different traffic flows, whether it’s a retailer assigning higher security levels for digital payment flows or a parent setting parental controls for a child’s mobile device.

With 5G expected to go mainstream over the next few years, mobile users will be consuming more video and data than ever before. Enterprises and subscribers would almost certainly be willing to pay a little more for secure mobile video and data—particularly as video conferences, cloud-based business applications and mobile text/email become the norm. And they’ll be more likely to purchase those services from a trusted partner, especially if it means not adding more hardware or updating and managing those services themselves .Privafy believe security-as-a-service is the next big play for carriers. The question is, how will you get there: by building and paving a path on your own, or by simply entering onto a highway that’s already been built? The road to security revenue doesn’t have to wait.

Meet the leader behind the success of Privafy

Guru Pai, CEO and Founder of Privafy, is an industry veteran with more than 30 years of experience leading and scaling high-performance organizations ranging from startups to large global firms. A results-oriented executive, Guru co-founded Privafy with a mission to fix the currently flawed approach to securing Data-in-Motion. Prior to Privafy, Guru served in senior roles at Verizon Communications, where he was responsible for overseeing the products, services, and operations for all of Verizon’s businesses. Before Verizon, he served in varying senior executive roles at companies such as Sonus Networks, AT&T/Bell Labs and Motorola. Guru is also a successful entrepreneur, having founded technology startups within the networking and big data and analytics industries.

“Privafy has embedded its cloud-based security stack into carrier-supplied modems and routers to protect the broadly dispersed enterprise edge of today.”