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Magazine May Edition 2024 | The Silicon Review

Helping mobile service providers, IoT manufactures, and enterprises redefine the way they protect Data-in-Motion: Privafy

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In the rapidly evolving landscape of digital connectivity, where the boundaries between physical and virtual realms blur, ensuring the security of data has become paramount. In response to this imperative, Privafy emerges as a beacon of innovation, challenging the status quo with its visionary approach to safeguarding Data-in-Motion. Founded on the principle of redefining conventional notions of data security, Privafy stands at the forefront of a revolution. Its mission: to empower mobile service providers, IoT manufacturers, and enterprises to navigate the complexities of the digital age with confidence. In an era defined by unprecedented change, where remote work has become the norm and the proliferation of Internet-connected devices heralds the dawn of the Internet of Things (IoT), traditional approaches to data security no longer suffice. Privafy recognizes this pressing need for transformation and offers a comprehensive solution tailored to meet the evolving demands of the modern world. At the heart of Privafy's ethos lies a commitment to simplicity, scalability, and resilience. Recognizing the limitations of existing security frameworks characterized by cumbersome multivendor stacks of hardware and software, Privafy has pioneered a paradigm shift in network security architecture for the cloud era.

Central to Privafy's innovative approach is its cloud-native, full security stack—a cutting-edge solution designed to seamlessly adapt to rapid change, accommodate large-scale operations, and withstand the rigors of an ever-evolving threat landscape. Leveraging a microservices-based architecture, Privafy's platform arbiter access and inspects content across the entire spectrum of the enterprise, cloud, web, and mobile ecosystem. Privafy's suite of security solutions offers end-to-end protection for data-in-motion, delivered through an agile cloud-based platform fortified by patented technology. From mitigating Distributed Denial of Service (DDoS) attacks to safeguarding against data loss and theft, Privafy's robust defenses provide a bulwark against both inbound and outbound threats, including malicious content. What sets Privafy apart is its commitment to delivering security without compromising performance. By strategically placing security measures at the edge of the network and on devices themselves, Privafy ensures ultra-low latencies, eschewing the traditional reliance on centralized data centers.

Flexibility is another hallmark of Privafy's approach. With deployment options spanning carrier networks, enterprise edges, cloud environments, and IoT devices, Privafy offers a versatile solution tailored to the unique needs of diverse stakeholders. Moreover, its clientless technology enables robust security measures to be implemented without imposing a heavy footprint—a testament to Privafy's dedication to efficiency. In a landscape characterized by relentless change, Privafy remains steadfast in its commitment to innovation. Continuously updated to address emerging threats and vulnerabilities, Privafy's solutions provide real-time visibility, control, and administration through a unified interface. Seamlessly integrating with Security Information and Event Management (SIEM) and Security Orchestration, Automation, and Response (SOAR) capabilities, Privafy's platform offers unparalleled insights and actionable intelligence.

Change, for Privafy, is not a source of apprehension but an opportunity for growth. With Privafy by their side, organizations can navigate the uncertain terrain of the future with confidence, secure in the knowledge that their data is protected by the most advanced security solutions available. 

A new approach to data, net and endpoint security

Privafy stands as a pioneering force in the realm of cybersecurity, offering a comprehensive suite of next-generation services tailored to fortify businesses against the ever-evolving landscape of cyber threats. With a strategic focus on unification and innovation, Privafy endeavors to streamline security measures, delivering unparalleled protection with simplicity and efficiency.

At the core of Privafy's offering is its next-generation cybersecurity-as-a-service, which consolidates a myriad of functionalities traditionally, dispersed across costly and complex point solutions. This integration spans essential components such as SD-WAN, MPLS, VPNs, firewalls, DoS protection, interception and content inspection, intrusion prevention, and endpoint detection systems. By amalgamating these functionalities into a single, cohesive solution, Privafy empowers businesses to bolster their defenses comprehensively while minimizing operational complexities and cost overheads.

The Privafy advantage extends beyond mere consolidation, embodying key pillars of next-generation cybersecurity:

  1. Next-Generation Security: Privafy's service simplifies security by leveraging cutting-edge technology to safeguard businesses from an array of cyber threats within a unified framework.
  2. Affordability: Embracing a security-as-a-service model, Privafy slashes capital expenditures, offering robust protection at a fraction of the cost incurred by traditional point solutions. Moreover, the elimination of dedicated staff for provisioning, patching, and updating further mitigates potential human errors.
  3. Ease of Deployment: Privafy's cloud-native architecture facilitates global deployment with unparalleled ease. Whether starting with AppEdge agent installation on user endpoints or scaling up with CloudEdge virtual appliances, protection commences immediately post-installation, requiring zero configuration. A centralized web dashboard empowers administrators with real-time threat monitoring, actionable insights, and mitigation capabilities.

What sets Privafy apart is its transformative approach, underpinned by cloud-native architecture and integrated Secure Service Edge (SSE) and Endpoint Detection and Response (EDR) capabilities. This unique amalgamation empowers businesses to safeguard critical assets across diverse environments seamlessly, including cloud infrastructure, headquarters, branches, and mobile and fixed user devices.

Key distinguishing features of Privafy's solution include:

  • Absolute Encryption: Privafy employs a cloud-assisted encryption scheme that eliminates traditional key provisioning, enhancing data security while minimizing administrative overheads.
  • Endpoint Identity Protection: Leveraging a hyper-ledger system and secure hardware modules, Privafy ensures endpoint identity integrity throughout its lifecycle, effectively thwarting unauthorized access attempts.
  • Impervious Firewall: By adopting dynamic perimeter controls, Privafy fortifies network security, mitigating vulnerabilities associated with static port configurations.
  • Non-Degrading Performance: Privafy's lightweight endpoints and efficient control protocol ensure optimal performance across all security services without compromising application responsiveness.
  • Ultra-High Service Availability: Privafy boasts unmatched reliability and uptime, bolstered by fault-tolerant configurations and elastic deployment across multiple public clouds.
  • Clientless Implementations: Privafy's security-as-a-network approach minimizes on-premises device impacts, enabling seamless integration into existing infrastructure without the need for on-site installations.
  • Unrivaled Sustainability: Privafy prioritizes efficiency, significantly reducing power consumption compared to conventional solutions, thereby aligning robust protection with environmental sustainability.

In essence, Privafy emerges as a beacon of innovation in the cybersecurity domain, offering businesses a holistic and future-proof solution to combat the evolving threat landscape while championing simplicity, affordability, and sustainability.

Kumar Vishwanathan, CTO

“Disparate legacy systems and point-solutions won’t provide the necessary detection and protection, but Privafy can with its integrated cloud-native security-as-a-service.”

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