The Woman Leading a National Movement to End the Silence around Pelvic Pain: Theresa Porcaro, PRM’s Head of Marketing & Growth

In the ever-evolving world of women’s health, where stigma and silence have long overshadowed suffering, Theresa Porcaro is using her voice—and her expertise—to create lasting change. As the Head of Marketing and Growth at Pelvic Rehabilitation Medicine (PRM), Porcaro is not just selling a service. She’s leading a movement.

Founded in 2017 by physiatrist Dr. Allyson Shrikhande, and Harvard-trained vascular surgeon Dr. Gautam Shrikhande, PRM was born out of frustration with the status quo. After experiencing pelvic pain herself and finding no solutions beyond surgery, hormones, or painkillers, Dr. Allyson sought a better path—not just for herself, but for the millions who suffer in silence. What started as a personal mission has grown into a national practice with 14 locations in 10 states and a patient-first, science-backed protocol that is turning the tide in how pelvic pain is treated in the U.S.

A Revolution in Pelvic Pain Care

At the core of PRM’s success is the proprietary PRM Protocol™, a groundbreaking, office-based treatment for pelvic pain that focuses on the peripheral nerves—an area long overlooked in gynecology and primary care. Using ultrasound guidance and a minimally invasive injection method, the protocol treats inflammation and dysfunction in the pelvic nerves and muscles.

“We’re not just treating symptoms. We’re going after the source,” says Porcaro. “Pelvic pain is often dismissed or misdiagnosed, and that leads to years—sometimes decades—of unnecessary suffering. Our approach is precise, evidence-based, and trauma-informed.”

Unlike traditional interventions such as surgery or hormone therapy, PRM’s treatment requires no downtime, involves no radiation, and takes less than 30 minutes. By reversing inflammation, resetting the pelvic environment, and retraining nerves and muscles, patients begin to see improvements in function and

 pain after a series of sessions. It’s not only innovative, it’s life-changing.

Marketing with Empathy

As Head of Marketing and Growth, Theresa Porcaro understands better than most how critical the right messaging is in a field as sensitive—and historically neglected—as pelvic health. With a target audience of women aged 18 to 45, many of whom have already seen 7 to 12 providers before arriving at PRM, the task is not to simply inform, but to validate and empower.

“This is not a market you reach through typical healthcare tactics,” Porcaro explains. “These are patients who have been dismissed, gaslit, and left to self-diagnose online. Our marketing is trauma-informed, human, and deeply personal”

That means transparent pricing on the website, videos showing real treatments, and a 24/7 call center to ensure someone is always available to answer questions. It also means content that sounds less like a physician’s manual and more like a friend who’s been there. Porcaro, who is also a PRM patient herself, ensures every touchpoint reflects empathy. She was once the sole content creator and answered every Instagram message by hand. “Patients would say, ‘I knew a patient was doing your marketing,’ and that was the biggest compliment I could get,” she says. “We want people to feel like they’re walking into a community, not a clinic.”

Building a Community of Warriors

In 2024, PRM launched Worthy Warrior, an online community built for patients by patients. More than a support group, Worthy Warrior offers forums, local meetups, webinars, a nationwide medical directory, and a platform to amplify patient voices. It’s an effort to normalize the lived experiences of those with endometriosis and pelvic pain—not to trivialize the pain, but to dismantle the stigma that surrounds it.

“Having endometriosis is common. Living in pain is not,” says Porcaro. “When we normalize those experiences and create space for shared stories, we open the door to healing—not just medically, but emotionally.”

Worthy Warrior aims to be the digital home for patients who’ve long felt alone in their struggle, while also giving them access to up-to-date, peer-reviewed medical resources and expe

rt guidance.

Scaling a Mission, Not Just a Model

Scaling a specialized medical service nationwide is no small feat—especially when that service challenges decades of misunderstanding and bias in medicine. One of PRM’s biggest hurdles, Porcaro explains, has been helping insurers understand the value of their unique treatment model. But the company has made significant inroads, gaining in-network status with major insurance providers like Blue Cross Blue Shield and expanding out-of-network coverage. Crucial to this effort has been PRM’s commitment to research.

Dr. Allyson Shrikhande and her team have published over a dozen peer-reviewed studies, helping to build the clinical foundation for what was once considered fringe medicine. Meanwhile, PRM’s national footprint continues to grow. The company now operates 14 Centers of Excellence across the country, integrating non-operative pelvic pain treatment, gynecological surgery, excision of endometriosis, and supportive services like behavioral health and nutrition.

“Women shouldn’t have to fly across the country to get the care they need,” says Porcaro. “We’re working to make world-class pelvic care local, accessible, and continuous.”

Beyond Surgery: A Lifelong Approach to Endometriosis

PRM is pioneering a three-step, lifelong care model for endometriosis patients: Pre-Habilitation, Surgery, and Post-Habilitation. The process begins with reducing inflammation and treating comorbid conditions like bladder pain and bowel dysfunction using the PRM Protocol™. Then, patients may undergo laparoscopic excision surgery with PRM’s elite team of fellowship-trained surgeons. Finally, post-surgical care with the PRM Protocol™ continues to manage residual inflammation and prevent recurrence.

This full-spectrum approach ensures patients don’t just survive surgery—they thrive afterward.

“We’ve learned that success isn’t just about a clean surgical outcome. It’s about restoring quality of life long term,” says Porcaro. “That means continued care, ongoing education, and real partnerships with patients.”

Making Care Inclusive and Transparent

Access to care is more than a slogan at PRM—it’s a north star. The organization has worked to eliminate barriers in a system where cost, geography, and misinformation have long limited options for those with chronic pelvic conditions.

Transparency is central to this mission. PRM is one of the few healthcare providers that posts its pricing online. The company also offers free, self-paced courses in wellness, behavioral health, and pelvic floor physical therapy, giving patients tools to manage their conditions from home.

By embracing inclusivity and innovation, PRM is changing the standard of care in pelvic medicine—and making sure no one gets left behind.

The Future is Patient-Centered

Looking ahead, PRM is doubling down on its promise to provide compassionate, expert-led, nationwide care. All 14 current offices will officially house Centers of Excellence, offering comprehensive care for endometriosis and pelvic pain patients. New research is underway, partnerships are expanding, and the Worthy Warrior community continues to grow.

“Our goal is simple but bold,” says Porcaro. “We want to end the silent suffering of pelvic pain patients. And we want to do it by listening to them, believing them, and putting their needs at the center of everything we do.” 

In an industry often defined by red tape and resistance to change, Pelvic Rehabilitation Medicine is proving that a combination of clinical excellence, personal empathy, and purpose-driven leadership can create something powerful. And with Theresa Porcaro at the helm of its growth, the future looks not just promising, but transformational.

Meet the leader behind the success of Pelvic Rehabilitation Medicine

Theresa Porcaro is a dynamic and visionary marketing leader with over 15 years of experience driving transformative growth for healthcare and technology brands. Known for her bold curiosity, adaptability, and ability to build from the ground up, Theresa has consistently delivered results through high-impact, data-driven marketing strategies.

As Head of Marketing & Growth at Pelvic Rehabilitation Medicine, Theresa leads national brand strategy, demand generation, and patient retention across 14 clinics in 10 states. She has reshaped PRM’s go-to-market approach by pivoting the business to a direct-to-consumer model and building a marketing function that directly contributes to revenue. Under her leadership, the company saw a 1,000% YoY increase in web traffic, a 608% increase in marketing-qualified leads, and national recognition for its provider-led content strategy and patient education programs.

Previously, Theresa held global leadership roles at UiPath, where she scaled demand generation and content operations in tandem with the company’s growth from Series B to IPO. She also pioneered content marketing programs at Upserve, helping the brand dominate search rankings and build a sustainable inbound engine.

Theresa’s leadership style is defined by her deep empathy, strong editorial voice, and talent for developing high-performing remote teams. She thrives in ambiguity, excels at connecting strategy to execution, and is known for bringing energy and clarity to fast-moving organizations. A Harvard Business Leadership Accelerator alumna, she has been recognized as one of the Most Influential People in Healthcare Marketing and one of The Silicon Review’s 5 Amazing Women Leaders to Watch in 2025.