Alexa

20 Business Excellence Awards 2020

Propel your business growth with Maru Group’s Technology-Enabled Market and Customer Insights

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Globally, data is bombarding decision-makers from all directions. And it must be noted that the ability to transform data into insights quickly is what acts as a differentiator between Best-in-Class companies from All Others. The main problem with a data-driven approach is that only a few companies have maximized their potential. As a result, other organizations have failed to create an impact. Customer’s expectations are rapidly growing every day, and most of the time companies are unable to deliver against these expectations. Only by using cutting-edge technologies can companies derive meaningful insights in real-time. Through constant investment in leading technologies, which enhance the Group’s advisory skills, Maru’s market-leading technology ecosystem continues to test the boundaries of the traditional research and insights industry. Maru Group was founded in 2016, and it has offices in London, UK, New York, Chicago, San Francisco, USA, Toronto and Vancouver, CA, and Buenos Aires in Latin America

How It All Started

Ged Parton is the CEO of Maru Group, the technology-enabled market research and advisory insights company. Ged is a veteran in the market intelligence industry, having held Global CEO roles at many of the sector’s leading research firms. A decade ago, Ged spotted an opportunity in the marketplace. It was becoming increasingly clear that companies outside of the market research industry were beginning to use technology to deliver research faster and more accurately; and while brilliant technology platforms, these providers didn’t have the market research understanding to deliver business-changing insights. This is when Ged set out to create Maru group. His vision was to create an insights services company with technology at its heart; he knew there was a way to create a technology business that was built for researchers, by researchers; one that valued and embraced innovation by digitalizing tried and tested methodologies, as well as developing apps which embodied new research techniques tailor-made for the modern era.

Services Offered

Clients need a more flexible way of conducting reliable and robust research. The current make-up of the research market, with full-service agencies or DIY technology providers, offers little to no flexibility; either clients must sacrifice huge chunks of yearly budgets to agencies or go it alone with no insights or research support. It means clients can end up with insights driven by agency timetables (which often mean they’re unable to capitalize effectively on results), or they risk ending up with a blinkered view of the data that doesn’t account for the wider sector or cultural trends. Only Maru offers both. The launch of the direct access portal to Maru/HUB means clients can now access the same great technology that’s been powering Maru’s global research teams for the past twenty years. Users can access data whenever they need it, create, launch, and analyze projects at the speed of business, and access insights, expertise, and support as necessary. But Maru knows that it’s not just service models that are holding back client researchers. The company believes in innovation and using new technology to elicit feedback and insights in new ways. By uncovering a more holistic understanding of consumer response, Maru can help clients influence customer decision-making proactively. Behavioral science has proven that how a person feels has just as much influence on how they behave as to what they think. However, the majority of market research projects are still focused on attitudes and opinions. It results in a consumer say-do gap and where most concepts and innovations fail when they reach the market, despite rigorous testing. It is why Maru has prioritized the development of behavioral and emotional metrics in one insights platform; Maru/HUB is the only technology ecosystem to combine System 1 and System 2 research methodologies across the entire range of capabilities and solutions.

Distinction

Maru is a new breed of insight partner. The company is breaking the mold, bringing together research specialists and technology developers to create and evolve the world’s largest insights technology platform. The breadth and depth of Maru/HUB’s capabilities and technologies alone are what makes them unique in the marketplace – no other agency or technology supplier can offer what Maru does. The company knows from its experience that clients need a more flexible way of conducting reliable and robust research. It’s why Maru never limits access to its people or technology; instead, it gives clients the power to choose on a project-by-project basis. Maru/HUB brings powerful capabilities, such as survey, authoring, and text analytics, with expertly designed, pre-packaged solutions and the latest research types, such as influencer social listening, all together in one ecosystem. Clients can pick and choose what capabilities and technologies they subscribe to, designing an insights package that’s tailored to their needs. But it’s the company’s hybrid offer of technology and advisory services that make it truly different. Maru combines three operating companies – Maru/HUB, its technology, Maru/Matchbox, its advisory insight services, and Maru/Blue, its global sample offer – to provide a truly flexible, commercial model to any client or business. Maru’s technology is backed up by fantastic security credentials, real-time data processing, and intelligent data integration capabilities that make it like no other on the market – the company truly believes there isn’t another technology platform out there that can effectively handle quick, agile surveys and complex global CX trackers like Maru/HUB does. And when you combine with the exceptional talent of Maru’s research teams, there is simply no comparison.

Upcoming Exciting Offerings

Maru’s technology underpins everything it does, and it will continue to invest and develop in Maru/HUB to deliver a future-proofed research platform.

Maru’s in-house developers continue to work hand-in-hand with its researchers and innovation team to design and deliver new technologies and methodologies that empower users to uncover new insights. The company has also invested heavily in digital System 1 research techniques over the past twelve months, and it will continue to grow and expand these capabilities so that Maru’s researchers and clients can better uncover and understand emotions and behavior across a wider set of research applications. Maru is also working on developing white-labeled Maru/HUB environments for clients. Not only will clients have the ability to access Maru’s technology directly in the way that its own researchers do, but they’ll also be able to opt for their own direct access portal environment where teams within organizations, or clients of other agencies, will be able to commission, launch or analyze projects themselves.

“Maru Group believes in enhancing the skills of its advisory experts through the development and adoption of innovative technologies, enabling the delivery of fast and accurate insights.”

Globally, data is bombarding decision-makers from all directions. And it must be noted that the ability to transform data into insights quickly is what acts as a differentiator between Best-in-Class companies from All Others. The main problem with a data-driven approach is that only a few companies have maximized their potential. As a result, other organizations have failed to create an impact. Customer’s expectations are rapidly growing every day, and most of the time companies are unable to deliver against these expectations. Only by using cutting-edge technologies can companies derive meaningful insights in real-time. Through constant investment in leading technologies, which enhance the Group’s advisory skills, Maru’s market-leading technology ecosystem continues to test the boundaries of the traditional research and insights industry. Maru Group was founded in 2016, and it has offices in London, UK, New York, Chicago, San Francisco, USA, Toronto and Vancouver, CA, and Buenos Aires in Latin America

How It All Started

Ged Parton is the CEO of Maru Group, the technology-enabled market research and advisory insights company. Ged is a veteran in the market intelligence industry, having held Global CEO roles at many of the sector’s leading research firms. A decade ago, Ged spotted an opportunity in the marketplace. It was becoming increasingly clear that companies outside of the market research industry were beginning to use technology to deliver research faster and more accurately; and while brilliant technology platforms, these providers didn’t have the market research understanding to deliver business-changing insights. This is when Ged set out to create Maru group. His vision was to create an insights services company with technology at its heart; he knew there was a way to create a technology business that was built for researchers, by researchers; one that valued and embraced innovation by digitalizing tried and tested methodologies, as well as developing apps which embodied new research techniques tailor-made for the modern era.

Services Offered

Clients need a more flexible way of conducting reliable and robust research. The current make-up of the research market, with full-service agencies or DIY technology providers, offers little to no flexibility; either clients must sacrifice huge chunks of yearly budgets to agencies or go it alone with no insights or research support. It means clients can end up with insights driven by agency timetables (which often mean they’re unable to capitalize effectively on results), or they risk ending up with a blinkered view of the data that doesn’t account for the wider sector or cultural trends. Only Maru offers both. The launch of the direct access portal to Maru/HUB means clients can now access the same great technology that’s been powering Maru’s global research teams for the past twenty years. Users can access data whenever they need it, create, launch, and analyze projects at the speed of business, and access insights, expertise, and support as necessary. But Maru knows that it’s not just service models that are holding back client researchers. The company believes in innovation and using new technology to elicit feedback and insights in new ways. By uncovering a more holistic understanding of consumer response, Maru can help clients influence customer decision-making proactively. Behavioral science has proven that how a person feels has just as much influence on how they behave as to what they think. However, the majority of market research projects are still focused on attitudes and opinions. It results in a consumer say-do gap and where most concepts and innovations fail when they reach the market, despite rigorous testing. It is why Maru has prioritized the development of behavioral and emotional metrics in one insights platform; Maru/HUB is the only technology ecosystem to combine System 1 and System 2 research methodologies across the entire range of capabilities and solutions.

Distinction

Maru is a new breed of insight partner. The company is breaking the mold, bringing together research specialists and technology developers to create and evolve the world’s largest insights technology platform. The breadth and depth of Maru/HUB’s capabilities and technologies alone are what makes them unique in the marketplace – no other agency or technology supplier can offer what Maru does. The company knows from its experience that clients need a more flexible way of conducting reliable and robust research. It’s why Maru never limits access to its people or technology; instead, it gives clients the power to choose on a project-by-project basis. Maru/HUB brings powerful capabilities, such as survey, authoring, and text analytics, with expertly designed, pre-packaged solutions and the latest research types, such as influencer social listening, all together in one ecosystem. Clients can pick and choose what capabilities and technologies they subscribe to, designing an insights package that’s tailored to their needs. But it’s the company’s hybrid offer of technology and advisory services that make it truly different. Maru combines three operating companies – Maru/HUB, its technology, Maru/Matchbox, its advisory insight services, and Maru/Blue, its global sample offer – to provide a truly flexible, commercial model to any client or business. Maru’s technology is backed up by fantastic security credentials, real-time data processing, and intelligent data integration capabilities that make it like no other on the market – the company truly believes there isn’t another technology platform out there that can effectively handle quick, agile surveys and complex global CX trackers like Maru/HUB does. And when you combine with the exceptional talent of Maru’s research teams, there is simply no comparison.

Upcoming Exciting Offerings

Maru’s technology underpins everything it does, and it will continue to invest and develop in Maru/HUB to deliver a future-proofed research platform.

Maru’s in-house developers continue to work hand-in-hand with its researchers and innovation team to design and deliver new technologies and methodologies that empower users to uncover new insights. The company has also invested heavily in digital System 1 research techniques over the past twelve months, and it will continue to grow and expand these capabilities so that Maru’s researchers and clients can better uncover and understand emotions and behavior across a wider set of research applications. Maru is also working on developing white-labeled Maru/HUB environments for clients. Not only will clients have the ability to access Maru’s technology directly in the way that its own researchers do, but they’ll also be able to opt for their own direct access portal environment where teams within organizations, or clients of other agencies, will be able to commission, launch or analyze projects themselves.

“Maru Group believes in enhancing the skills of its advisory experts through the development and adoption of innovative technologies, enabling the delivery of fast and accurate insights.”