The Silicon Review
“Our licensed services allow us to offer enhanced services surrounding offers, showings, pricing, and buying assistance for our customers.”
Buyers and sellers are on separate sides of the fence when it comes to home sales. Yet, they share the same ultimate goal. They want a sale. The world of buying and selling homes and property is inflating in a regular tandem with the time. Both sides can benefit significantly from hiring the best real estate company to assist them. Historically in real estate, your risk of loss is minimized by the length of time you hold on to your property. Much to the satisfaction, real estate companies are breaking the traditions. They have connected with emerging technology to reach out to many people interested in property dealings.
PropertyGuys.com is one such real estate company that has perfected its bold approach to real estate over the past 20 years. It is unlike any ordinary real estate company. Simply put, the firm uses the power of the internet combined with its experts on the ground in your community to provide a safe and practical way for buyers and sellers to connect while avoiding the high cost of commission. Instead of commission, they charge an affordable marketing fee and collect absolutely no commission when your property sells. You keep the money. That's the PropertyGuys.com way. The company has continued to be on the cutting-edge of industry change and technological innovation. Today, there are operations in over 86 locations across Canada and three Master Franchise locations serving Florida, Texas, and South Africa.
In Conversation with Ken LeBlanc, President and CEO of PropertyGuys.com
Q. What makes your company stand out in a crowd of competitors?
At PropertyGuys.com, we put our customers in the center of the transaction, instead of on the sidelines like what happens with traditional agents. There, they benefit from the control and transparency of what's happening throughout their property sale. They also have access to a team of experts to help guide them along the way. These experts handle pricing, marketing, photography, legal, and everything in between, allowing us to provide hands-off or hands-on service that the private seller needs. One of our real estate offering's unique things is that our flat fee packages are based on the level of service home sellers choose, not based on a percentage of the home's value like a traditional agent would charge (i.e., five percent commission).
Q. How do potential buyers approach you?
Buyers can easily browse properties on our website and often come from a variety of sources. Our system provides ultimate exposure for private sellers' listings, including top real estate websites, targeted social media advertising, eye-catching round lawn signs, directional signs, direct mail postcards, customized buyer magazines, and more. Buyers can connect directly with sellers with ease via our online messaging system or over the phone.
Q. Documentation processes are complex in a real estate purchase for buyers to understand. How do you make the processes more feasible and transparent?
Our OfferMaker tool is an innovation in creating more transparency around buyer and seller communication. Buyers are able to make offers directly to the seller, including conditions and estimated closing dates. Meanwhile, sellers can accept, reject, or counter the offer when it comes into their inbox. This lays the foundation for a completely transparent negotiation process before sending the details off to their respective real estate lawyers. The best part about this tool is that it is available on all listings via their property profile on PropertyGuys.com.
Q. Do you conduct ‘user research’ to work on providing a better user experience?
Yes, we are big believers in listening to users to improve our services and customer experience. Our Net Promoter Score (NPS) process helps us identify our raving fans and detractors when their listing status changes (i.e., sold!) and within the first week of their listing experience. The initial NPS call helps us identify any issues or trends while still turning around that customer's experience and responding to their needs. Most of our innovations and programs can be credited to customers identifying opportunities for future development.
Q. How do you contribute to the growth of the real estate segment?
Our contribution to real estate is defined by pioneering a new segment within the industry—private sale. Appropriately dubbed "the best of both worlds," we allow our users to choose the level of service that suits their needs instead of a one-size-fits-all percentage commission model offered by traditional brokerages. Whether they're looking for a more DIY approach to tackling their transaction or wish to benefit from full-service expertise from a team of experts, we've got them covered.
Q. Do you have any new services ready to be launched?
We always have something in 'the lab' for testing. We recently launched a free instant online estimate campaign on our website for lead generation for our franchisees and to provide value for pre-market home sellers. In the next 12 months, we'll also be addressing the needs of more DIY customers, introducing new services that allow them to take control of their real estate transactions for a low investment. Our licensed services continue to expand as well, with more agents joining our team every day. This allows us to offer enhanced services surrounding offers, showings, pricing, and buying assistance for our customers.
Q. What are your trajectories for the next five years?
Over the next five years, we predict exponential growth in technology-driven real estate experiences like what we provide at PropertyGuys.com. We expect to hit over 10,000 listings in the coming years, thanks to innovations in our product offering, enhanced services, and international expansion. We predict that Canada's franchise opportunities will all be sold, as well, as we'll bring on five new Master Franchises in the USA, which could represent upwards of 1000 franchise units for development. We expect our Corporate Home Office team to experience another surge in growth to support this expansion, effectively doubling in size. Buyers and sellers will have more transparency, more control, and more money in the bank in their transactions. That's the future of the real estate.
The Valiant Leader Behind the Success of PropertyGuys.com
Ken LeBlanc is the President and serves as the Chief Executive Officer of PropertyGuys.com. He has successfully challenged an established industry and selflessly shares his passion for helping others build a business through his youth entrepreneurship organizations' activities. Mr. Ken has been in the business of doing his own business since his student days. Now, 23 years later, he has leveraged his drive and vision into the largest real estate marketing franchising network in North America.