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June Edition 2021

Creating the effect of a borderless operating room that could empower surgeons to remotely share knowledge that could ultimately reduce variation in care, and help save lives: Proximie


The adoption of technology in healthcare over the years has led to better diagnosis and treatment of patients. Out of all the benefited sectors from technology adoption, healthcare is probably the most important one. Consequently, it improved the quality of life over time, and it has saved many lives. The benefits of information technology in healthcare or health Information Technology, as else called, are plenty. To begin, IT enables health practitioners to store and retrieve data relating to a patient’s health records. It also enhances the communication of patient information through a legible format that anyone can use. As a result, it reduces the chance of medication errors. Finally, it makes it easier to retrieve patient information through a database without new health checks. All the above technologies in healthcare have a thing in common; they improve health and patient safety. By combining the best human expertise with the power of Artificial Intelligence (AI), Augmented Reality (AR), and Machine Learning (ML) we can create a borderless operating room, where every operation in every hospital is captured, analysed, digitised and predicted for future use. Globally, there are various companies delivering excellent solutions for the healthcare segment, but Proximie stands out from the rest. Proximie is a technology platform that allows clinicians to virtually ‘scrub in’ to any operating room or cath lab from anywhere in the world. By empowering clinicians to share their skills in real-time, we can reduce variation in care and ensure every patient receives the best healthcare every single time.

Live virtual collaboration

Proximie allows multiple people in remote locations to virtually interact in a way which mimics what they would experience if they were collaborating in the same operating room. It means they can physically show each other where to make an incision, in real-time, or use physical gestures to illustrate a technique. Using artificial intelligence, machine learning and augmented reality, clinicians can remotely interact in a live procedure or assessment from start to finish, in a visually and intuitive way. Proximie is light, easily deployed on low bandwidth, and as usable in austere environments as it is in high-end hospitals. The flexible approach enables Proximie to deliver a solution tailored to your existing hardware, working with low latency and using up to 4 native HD camera views.

Collaborate from anywhere in the world

The life of a medical device sales rep is hard, but you live for your craft. The buzz is supporting the clinical teams, and helping to save lives. But the landscape has changed. With access to your customers restricted, how do you stay in the game? Proximie is creating a borderless operating room; a virtual space for medical device reps to engage, support and sell. Save time. Save money. Increase revenue. And virtually scale your expertise remotely. Before a procedure, clinicians can prepare and review clinical skills to remotely build pre-operative experience, as well as remotely connect with surgeons to view how they execute the procedure. To help clinicians perform to the best of their abilities, by enabling remote clinicians, proctors, medical device personnel or other experts to virtually reach into the clinical theatre and share skills, from 1,000s of miles apart. Proximie’s purpose-built augmented reality tools enable clinicians, trainees and mentors to review and analyze their performance. You can virtually collaborate and interact in group peer-to-peer reviews, providing a rich and immersive learning experience, post operatively or after the event. Populate your personalised video learning library, share your learnings with peers and trainees, and optimise your surgical skills in your own time, and on your own terms. A multi-sensory experience that was a catalyst for collaboration, and that could eventually digitise a surgeon’s footprint. The company wanted to create the effect of a borderless operating room that could empower surgeons to remotely share knowledge that could ultimately reduce variation in care, and help save lives.

Meet the leader behind the success of Proximie

Dr Nadine Hachach-Haram is the Founder and CEO of Proximie. As a practicing surgeon, Dr. Nadine witnessed firsthand, in both the developed and developing world, the considerable variation in clinical care which drives up cost and results in poor patient outcomes. Proximie was born out of a need, and her ambition as a surgeon was to find a solution and scale it using technology.

“I wanted to create a platform that could extend the reach of a surgeon’s expertise, and make that skill timeless.”